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Practice 3 ● Last week, you visited your company’s partner agency in Paris to see whether you can collaborate on a big advertising account (here means description or explanation of conduct) for Soda-Taste. ● Look at the notes below which you sketched and drafted during the visit. ● Then, using this draft, write a short memo report to your company’s Managing Director, Bill Baker. ● Write l20—140 words. he visit: to collaborate on big advertising account for Soda-Taste Findings: French agency working on plans for the ad campaign now；very positive about the idea of collaborating Conclusion: the project is important；profitable across Europe
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问答题Passage 6 ● Read the advertisement below about the features of a website. ● Choose the correct word to fill each gap from A, B or C on the opposite page. ● For each question 29-40, mark one letter (A, B, or C) on your Answer Sheet.Our Features At insurance, co.uk we know (29)______ searching for the right insurance (30)______ be difficult but we make (31)______ easier for you. There are some great and unique features (32)______ on our site. They help you make the right choice, as well as saving you time and money. Our comprehensive policy comparison feature provides a simple and clear reference of (33)______ is, or isn’t, included (34)______ the cost of your car insurance policy. (35)______ you receive your car insurance quote results, we let you choose up to four insurers (36)______ compare the policy benefits and extras included. It’s an easy way (37)______ ensuing all your requirements are covered and helps you make the right decision (38)______ your insurance policy. We give you the option to compare potential car insurance providers by an independent service rating as well as price and policy benefits. Our simple five spot rating (39)______ based on overall customer satisfaction. It represents the scores given (40)______ previous or current customers of the insurer. 29. A that B this C those 30. A shall B should C can 31. A them B it C this 32. A include B including C included 33. A what B that C which 34. A to B of C in 35. A. Although B When C Because 36. A. And B but C As 37. A for B to C of 38. A by B on C with 39. A is B. Are C was 40. A from B by C to
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单选题According to the author, consumers’ best policy towards advertising is ______A
to doubt its truthB
to disbelieve itC
to distinguish between what is true and what is not trueD
to know what products the advertiser is going to sell
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问答题Passage 5 ● Look at these sentences and the five passages chosen from a booklet entitled “How Do I Get Into Export”. The book explains steps to successful exporting. ● Which clip does each sentence refer to? ● For each sentence, mark one letter A, B, C, D or E. ● You will need to use some of these letters more than once. Example He has developed his own company to promote his work. Answer: A 1. A long-term approach has to be taken in projecting how to crack the world market. 2. You can’t rush through this because the choice of the right agency can be crucial for most firms. 3. You are advised to spot a couple of target markets. 4. A self-assessment is required in this phase. 5. At this stage at least one on-the-spot survey has to be conducted in person to assess the local situation and establish distribution. 6. Bankers, accountants, and various agents are chief participants in your planning. 7. You have to get to know generally accepted customs and trade practices in international business. 8. This step requires a good market research concerning the various aspects of the prospective markets. A Commitment: Developing export markets can be costly in terms of time, money have the commitment required to make a success of export? Entering new markets and developing them usually takes considerable time and effort. You must take a long-term view. Consider how many resources and how long it takes to break into a new regional market in Australia. The time and cost can be multiplied several times when you are looking at an overseas market. B Finance: Breaking into any new markets requites considerable funds (airfares, accommodation, advertising, sales promotion, new brochures, training of overseas sales agent, etc.). Does your company have the financial strength to commit say $ 30,000 or more for the year or two it may take to develop a new overseas market? Discusses your plans with the International Department of your bank to ensure that all the financial aspects are covered and viable. Gain an understanding of international trade finance. Discuss costing-for-export with your accountant, and transport/packaging requirements with a customs agent or forwarding agent. C Become familiar with common terms used in international trade. The Australian Trade Com, mission (AUSTRADE) and the major trading banks have reference booklets. The Australian Institute of Export provides courses. D Select one or two likely markets and undertake desk research to identify their characteristics. Most first-time exporters start with New Zealand. Many are also interested in the USA, but that is an enormous and complex market. In making a detailed market study the following should be considered: ● whether the country selected already imports the product (import statistics will show how much and from where) ● what import duties the product would attract ● other barriers to imports, such as import licensing ● frequency and cost of shipping or airfreight between Australia and the market ● regulations, such as quarantine and labeling standards, consumer protection rules, and product standards ● whether cultural differences need to be taken into account. Read economic and social literature on the target market to understand its fundamental characteristics. E The desk research should have indicated the market with the most potential and you should now be in a good position to visit the target market. The main purpose of the visit will be to study its special characteristics, the opportunities/competition at first hand, seek a suitable agent or distributor, and jointly draw up an appropriate marketing plan to introduce and expand the sale of your product. These are all very important considerations, and more than one visit will probably be necessary. Choosing the right agent, for most Companies, is probably the single most important step. Do not rush this step.
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问答题Practice 3 ● You work as a secretary in a company. You got a sudden dizzy faint this morning on March 10, 2008, so you had to ask for leave from your boss, Mike Brown: ● Write a note: ● asking for a sick leave, ● explaining the reason, ● stating when you will be back. ●Write 30-40 words on the opposite page.
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问答题Passage 4Questions 34 - 45 ● Read the article below about stock exchange. ● In most of the lines 34 - 45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. ● If a line is correct, write CORRECT on your Answer Sheet. ● If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. ● The exercise begins with two examples, (0) and (00) 0. The London Stock Exchange has always been famous as a place for men only, and women 00. used to be strictly forbidden to enter in. But the world is changing day by day, and even the 34. Stock Exchange, which seemed to be a man’s castle, is being gradually opening its doors to the 35. other sex. On 16th November 1971, a great decision was taken out. The Stock Exchange 36. Council (the body of men that administers the Stock Exchange) decided that women be 37. allowed to the new trading floor when it opened in 1973. But the “castle” had not been very 38. completely conquered. The first girls to work in “The House” were not brokers or jobbers. 39. They were neither allowed to be become partners in stocking firms, nor to be authorized dealers 40. in stocks and shares. They were simply junior clerks and telephone operators. Women all 41. have been trying to get into the Stock Exchange for many years. Several votes have been 42. taken in “The House” to see whether the members would be willing to allow many women 43. to become members, but the answer has always been “No”. There have been three refusals of 44. this kind since 1967. Now women are admitted, although they in a very junior capacity. 45. Actually, it is the only a matter of time, it will sure take place sooner or later.
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问答题Practice 3 (The candidate chooses one topic and speaks about it for one minute.) A Customer Relations: how to maintain customer interest in a company’s products B Transport Management: the importance to a business of an efficient public transport system C Market Research: the importance of doing market research before launching a new product.
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问答题Q4: Do you think it’s a good idea to move staff around within a company from time to time? (Why?/Why not?)
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问答题Practice 6 ● You work for a company, which is going to buy a set of equipment from America. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefore you decide to advertise for one experienced translator as soon as possible. ● Write a short note to Mr. Max Jackson, the Human Resources Manager. Ask for an advertisement for one translator. ● Explain the reason. ● Mention your urgency. ● Write 40-50 words on your separate sheet.
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