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The most appropriate title for this text would be______.
A．American Newspapers: Struggling for Survival
B．American Newspapers: Gone with the Wind
C．American Newspapers: A Thriving Business
D．American Newspapers: A Hopeless Story
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更多 “ The most appropriate title for this text would be______.A．American Newspapers: Struggling for SurvivalB．American Newspapers: Gone with the WindC．American Newspapers: A Thriving BusinessD．American Newspapers: A Hopeless Story ” 相关考题
考题
Some newspapers refused delivery to distant suburbs probably because______.A．readers threatened to pay lessB．newspapers wanted to reduce costsC．journalists reported little about these areasD．subscribers complained about slimmer products
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The challenge that newspapers faced from the website is______.A．the display ads and the classified adsB．the classified ads and the small text-adsC．the small text-ads that appear alongside search enginesD．the localization of website and more elaborate service
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The challenge that newspapers faced from the website is （ ）[A] the small text-ads that appear alongside search engines[B] the localization of website and more elaborate service[C] the display advertisements[D] the classified advertisements
考题
The story was published with the sole purpose of selling newspapers.A: realB: mainC: onlyD: practical
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Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers?
Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen.
Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.
The money spent on advertisements is__________.A.wasted
B.not much
C.worthwhile
D.of no use to anyone
考题
Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers?
Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen.
Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.
Which of the following statements is NOT true?A.Five hundred years ago news did not take a long time to reach other countries.
B.Large companies put big advertisements in the newspapers to make their products known.
C.The news that we need in our newspapers is up-to-date.
D.Though the newspapers are sold at a low price,their owners still gain profit.
考题
Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
What can be inferred from the last paragraph about the current newspaper business?A.Distinctiveness is an essential feature of newspapers.
B.Completeness is to blame for the failure of newspaper.
C.Foreign bureaus play a crucial role in the newspaper business.
D.Readers have lost their interest in car and film reviews.
考题
Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
Some newspapers refused delivery to distant suburbs probably because_____A.readers threatened to pay less
B.newspapers wanted to reduce costs
C.journalists reported little about these areas
D.subscribers complained about slimmer products
考题
Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
The most appropriate title for this text would be____A.American Newspapers:Struggling for Survival
B.American Newspapers:Gone with the Wind
C.American Newspapers:A Thriving Business
D.American Newspapers:A Hopeless Story
考题
Which of the following is the most influential of all Irish newspapers?（）AThe Irish Independent.BThe Irish Times.CThe Irish Press.DThe Sun.
考题
With about（）daily and Sunday newspapers published nationwide,the British public reads more newspapers than virtually any other country in the world.A110B120C130D140
考题
Which of the following is the most influential of all Irish newspapers?（）A、The Irish Independent.B、The Irish Times.C、The Irish Press.D、The Sun.
考题
Your products（）so well here but for a lot of advertisements we have done on television and in newspapers.A、would not have been soldB、won’t sellC、would not sellD、have not been sold
考题
单选题What is the text about?A
Advertisements are the most important part in newspapers.B
It introduces newspapers past and today and its contents.C
There is a lot of useful information on newspapers.D
People like newspapers very much.
考题
单选题Which of the following is the most famous of all British newspapers?A
The TimesB
The GuardianC
Daily TelegraphD
Daily Mirror
考题
单选题Journalists are not eager to accept computer newspapers, because ______.A
they don’t know how to use computersB
they think computer newspapers take too much time to readC
they think the new technology is badD
they have been trained to write for traditional newspapers
考题
单选题What is the best title for this passage?A
Computer Newspapers Are Well LikedB
Newspapers of the Future Will Likely Be on ComputerC
Newspapers Are out of FashionD
New Communication Technology
考题
单选题With about（）daily and Sunday newspapers published nationwide,the British public reads more newspapers than virtually any other country in the world.A
110B
120C
130D
140
考题
单选题To my great surprise, the famous athlete’s story ______ differently in the newspapers.A
was reportedB
reportedC
was reportingD
reports
考题
单选题Which of the following is NOT an advantage of computer newspapers?A
They are cheaper than traditional newspapers.B
They are very convenient to use.C
You can get more information from them quickly.D
You can easily save information for future use.
考题
问答题Practice 2 The British are the most voracious newspaper readers in the world. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work; and on the way back home, after work, they are engrossed in an evening newspaper. There are many “morning papers”, both national and provincial. The most famous is The Times. Contrary to what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views on politics, but they are not organs of the political parties, with the exception of the Communist Morning Star. Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as the sober Daily Telegraph and The Times (which belong to the “quality press’’) use photographs sparingly. The more “popular” newspapers, using the small or “tabloid” format, such as the Daily Express, the Daily Mail, the Daily Mirror and The Sun, use pictures extensively and also run strip-cartoons and humorous drawings, some of which present striking pictorial comment on politics. Besides offering features common to newspapers all over the world, British newspapers specialize in pages devoted to criticism of the arts and a woman’s page. One feature found in many foreign newspapers is missing in British papers: the serial. Nearly all papers pay special attention to the reporting of sport and athletics. The evening newspapers (the first editions of which appear in the morning!) are often bought because the purchaser wants to know the winner of a race, or to get a good tip for a race that is still to be run. There is no censorship of the press in Britain (except in wartime), though of course all newspapers-like private persons-are responsible for what they publish, and be sued for libel for publishing articles that go beyond the bounds of decency, or for “contempt for court” (e. g. calling man a murderer while he is still being tried). Such lawsuits are infrequent. The population of the United Kingdom is now over 55,000,000. About 17,500,000 newspapers are sold every day. The British people, therefore, are great readers of newspapers. There are few homes to which one newspaper is not delivered every morning. Many households have two, or even three, newspapers every day. One newspaper may be delivered at the house, a member of the family may buy one at the station bookstall to read in the train as he goes to town, and someone else in the family may buy an evening newspaper later in the day.
考题
问答题Practice 9 The British are the most voracious newspaper readers in the world. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work; and on the way back home, after work, they are engrossed in an evening newspaper. There are many “morning papers”, both national and provincial. The most famous is The Times. Contrary to what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views on politics, but they are not organs of the political parties, with the exception of the Communist Morning Star. Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as the sober Daily Telegraph and The Times (which belong to the “quality press'') use photographs sparingly. The more “popular” newspapers, using the small or “tabloid” format, such as the Daily Express, the Daily Mail, the Daily Mirror and The Sun, use pictures extensively and also run strip-cartoons and humorous drawings, some of which present striking pictorial comment on politics.
考题
单选题A
Lowering the prices of their newspapers.B
Shortening their news stories.C
Adding variety to their newspaper content.D
Including more advertisements in their newspapers.
考题
单选题From the passage, we can conclude that ______.A
weekly newspapers and other weekly news magazines are for busy peopleB
daily newspapers are for people in general onlyC
news can be used for educational purposesD
news services compete for readers
考题
单选题It might take 30 to 40 years for computer newspapers to replace traditional newspapers, because ______.A
it is technologically impossible nowB
computer newspapers are too expensiveC
there is strong resistance from both the general population and professional journalistsD
traditional newspapers are easy to read
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