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判断题
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
According to the writer, it is not necessary for a company to register a trademark,
A
对
B
错
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更多 “判断题Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered. Accordingtothewriter,itisnotnecessaryforacompanytoregisteratrademark,A 对B 错” 相关考题
考题
Tautology refers to a statement in which you unnecessarily say the same thing twice using different words, for example, “He sat alone by himself”.()
考题
根据文章内容进行判断，正确写“T”错误写“F”Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the products name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.( )26. According to the writer, it is not necessary for a company to register a trademark.( )27. A trademark may be regarded as a protection for a brand name.( )28. The trademark symbols TM and ? can be exchanged in a brand.( )29. Legal protection on a brand comes into force only after registration.( )30. A company can freely use other companies brands.
考题
The classic semantic triangle fails to answer()
A what precisely the link between the symbol and the concept isB what symbol/form. refers toC what referent refers toD what thought/reference refers to
考题
______________________________________________________________________Specialized dictionaries provide in-depth information about a certain field. For example, there are dictionaries for the specialized vocabularies of law, computer technology, and medicine. In addition, there are dictionaries of synonyms, clichés, slang, and even regional expressions, such as the Dictionary of American Regional English (DARE). There are also dictionaries of foreign languages, famous people’s names, literary characters’ names and place names.A. Varieties of college dictionariesB. Accessing dictionaries electronicallyC. Elements under a word itemD. Complete editions of dictionariesE. Using dictionaries for particular fieldsF. Features of college dictionaries
考题
This Certificate will remain in force until May 1,1989.________.A.This Sentence refers to the validity of the CertificateB.This Sentence refers to the time of the CertificateC.This Sentence refers to the date of the CertificateD.This Sentence refers to the issue of the Certificate
考题
Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.
PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.
What qualification will the successful applicant possess?
A. Experience in the home improvement industry.
B. A degree in finance.
C. Fluency in a foreign language.
D. Experience in market analysis.
考题
Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.
PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.
How will Juneco contact applicants?
A. By phone
B. By fax
C. By e-mail
D. By mail
考题
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
According to the passage, what can attract customers’ eyes? A.The corporate identity.
B.Quality of the product.
C.Packaging images.
D.All of above
考题
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____.
A.the examples of logos which are emotive and can inspire loyalty
B.the examples of giving people idea of the products by using the images
C.the examples of logos which fit in with contemporary design
D.None of above
考题
Selling a product without the owner’s knowledge and approval is strictly prohibited.Which of the following products cannot be sold on the Wish platform？（）A、A photo of a personB、It looks like a brand or logoC、It has been visually altered to conceal the brand o rlogoD、Directly mimic a brand or logo
考题
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
Legalprotectiononabrandcomesintoforceonlyafterregistration.
考题
How are custom controls made？（）A、By assembling existing controlsB、By combining multipleXPages togetherC、By creating a brand new widget from scratchD、By writing the code for a brand new control
考题
消费者与品牌、产品或服务地点，发生任何产生咨询的经验，称为（）A、品牌联想（Brand-Association）B、品牌权益（Brand-Equity）C、品牌知名度（Brand-Awareness）D、品牌接触（Brand-Contact）
考题
以下哪种初始化数组的方式是错误的？（） A、 String[]names={"zhang"， "wang"， "li"）；B、 String names[] =new String [3]；names [0] ="zhang"； names [1] ="wang"； names [2] ="li"；C、 String[3] names={"zhang"， "wang"， "li"}；D、 以上皆正确
考题
Which is an example of a dynamic SELECT statement? （）A、A query whose object names change during its execution. B、A query whose object names are not known until run time. C、A query whose bind variables values change during execution. D、A query whose bind variable values are not known until run time.
考题
单选题以下是一些C#中的枚举型的定义，其中错误的用法有（）。A
public enum var1{Mike=100，Nike=102，Jike}B
public enum var1{Mike=100，Nike，Jike}C
public enum var1{Mike=-1，Nike，Jike}D
public enum var1{Mike，Nike，Jike}
考题
单选题This Certificate will remain in force until May 1，2009. （）.A
This Sentence refers to the validity of the CertificateB
This Sentence refers to the time of the CertificateC
This Sentence refers to the date of the CertificateD
This Sentence refers to the issue of the Certificate
考题
单选题Many doctors direct their patients to name-brand drugs, but smart consumers know that generic drugs cost half as much as buying name-brand drugs.A
generic drugs cost half as much as buying name-brand drugsB
buying generic drugs costs half as much as name-brand drugsC
generic drugs cost half as much as name-brand drugsD
buying generic drugs cost half as much as buying name-brand drugsE
to buy generic drugs costs half as much as buying name-brand drugs
考题
多选题以下是一些C#中的枚举型的定义，其中错误的用法有（）。Apublicenumintvar1{Mike=100，Nike=102，Jike}Bpublicenumvar1：int{Mike=100，Nike，Jike}Cpublicenumintvar1{Mike Nike=102，Jike}Dpublicenumvar1：long{Mike，Nike，Jike}
考题
判断题Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
ThetrademarksymbolsTMand?canbeexchangedinabrand.A
对B
错
考题
单选题Which is an example of a dynamic SELECT statement? （）A
A query whose object names change during its execution. B
A query whose object names are not known until run time. C
A query whose bind variables values change during execution. D
A query whose bind variable values are not known until run time.
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