问答题Li-Ning has two key advantages in reaching the all-important youth market: its products are about half as expensive as those of its foreign rivals, and its network of stores dwarfs that of any other player. To date, though, Li-Ning has been most successful in smaller cities and towns. To really take on the foreign brands, it needs to make a renewed push into the likes of Beijing, Shanghai, and Guangzhou. “Li-Ning is using the Mao Zedong strategy to build expertise in second and third-tier cities,” says an industry veteran, “now they have to gain footholds in China’s biggest cities.”

考题 3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned familybusiness specialising in the design and manufacture of precision engineering products. Its customers are majorindustrial customers in the aerospace, automotive and chemical industries, many of which are globally recognisedcompanies. Lawson prides itself on the long-term relationships it has built up with these high profile customers. Thestrength of these relationships is built on Lawson’s worldwide reputation for engineering excellence, which hastangible recognition in its gaining prestigious international awards for product and process innovation and qualityperformance. Lawson Engineering is a company name well known in its chosen international markets. Its reputationhas been enhanced by the awarding of a significant number of worldwide patents for the highly innovative productsit has designed. This in turn reflects the commitment to recruiting highly skilled engineers, facilitating positive staffdevelopment and investing in significant research and development.Its products command premium prices and are key to the superior performance of its customers’ products. LawsonEngineering has also established long-term relationships with its main suppliers, particularly those making the exoticmaterials built into their advanced products. Such relationships are crucial in research and development projects,some of which take a number of years to come to fruition. Joe Lawson epitomises the ‘can do’ philosophy of thecompany, always willing to take on the complex engineering challenges presented by his demanding customers.Lawson Engineering now faces problems caused by its own success. Its current location, premises and facilities areinadequate to allow the continued growth of the company. Joe is faced with the need to fund a new, expensive,purpose-built facility on a new industrial estate. Although successful against a number of performance criteria, LawsonEngineering’s performance against traditional financial measures has been relatively modest and unlikely to impressthe financial backers Joe wants to provide the necessary long-term capital.Joe has become aware of the increasing attention paid to the intangible resources of a firm in a business. Heunderstands that you, as a strategy consultant, can advise him on the best way to show that his business should bejudged on the complete range of assets it possesses.Required:(a) Using models where appropriate, provide Joe with a resource analysis showing why the company’s intangibleresources and related capabilities should be taken into account when assessing Lawson Engineering’s casefor financial support. (12 marks)

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考题 The company has successfully expanded its market.(英译汉)

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考题 Bryce’s Department Store ___ its furniture department about a year ago. A、enlargedB、was enlargedC、has enlargedD、has been enlarged

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考题 In the following essay, each blank has four choices. Choose the most suitable one from the four choices and write down in the answer sheet.The key to SNMP(66)is its simplicity. It has a small command set that does a good job of collecting information from(67)any network device. In a SNMP environment,(68)of the work is handled by the network management system. Devices that are being managed are not(69)with processing(70)that might affect their performance.A．popularityB．functionC．efficiencyD．power

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考题 What is said about Apple Inc.with its tablet devices like iPads?A．It doubled its sale of e-readers during the Christmas season.B．It controls 73 percent of the tablet device market.C．It charges customers less in credit card transaction fees.D．It has long been selling its traditional personal computers

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考题 Network management helps you to(66)the strengths and weaknesses of your network, as well as determine any configuration changes that may be necessary. Any controlled changes to your network and its components-especially configurations, software and(67), can have an effect on its overall efficiency. To maintain control, you need the tools and knowledge to manage all activity that has the potential to affect your(68).A．seeB．knowC．monitorD．control

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考题 Acme Costume Company is connecting its manufacturing facilties to its stores with a small pointto-multipoint Frame Relay IP WAN. Little growth is expected in the network infrastructure.Up to this point the company has been using a dial-on-demand network. Dropping WAN costs, however, have led them to consider using a high-speed WAN solution to improve access. Which two routing protocols could you deploy to support the new larger network while keeping costs down?（）A.RIPB.RIPv2C.EIGRPD.OSPF

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考题 The Schuyler and Livingston Iron Works has been working on getting its network security under control. It has set up VPN with IPSec links to its suppliers. It has installed network vulnerability scanners to proactively identify areas of weakness, and it monitors and responds to security events as they occur. It also employs extensive access control lists, stateful firewall implementations, and dedicated firewall appliances. The company has been growing very fast lately and wants to make sure it is up to date on security measures.Which two areas of security would you advise the company to strengthen? （）A. intrusion protectionB. identityC. secure connectivityD. security management

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考题共用题干第二篇The American IndustryA history of long and effortless success can be a dreadful handicap,but if properly handled,it may become a driving force.When the United States entered just such a glowing period after the end of the Second World War,it had a market eight times larger than any competitor,giving its industries unparalleled economies of scale.Its scientists were the world's best,its workers the most skilled.America and Americans were prosperous beyond the dreams of the Europeans and Asians whose economies the war had destroyed.It was inevitable that this primacy should have narrowed as other countries grew richer. Just as inevitably,the retreat from predominance proved painful.By the mid-1980s Americans had found themselves at a loss over their fading industrial competitiveness.Some huge American industries, such as consumer electronics,had shrunk or vanished in the face of foreign competition.By 1987 there was only one American television maker left,Zenith.(Now there is none:Zenith was bought by South Korea's LG Electronics in July.)Foreign-made cars and textiles were sweeping into the domestic market. America's machine-tool industry was on the ropes.For a while it looked as though the making of semiconductors,which America had which sat at the heart of the new computer age, was going to be the next casualty.All of this caused a crisis of confidence.Americans stopped taking prosperity for granted.They began to believe that their way of doing business was failing,and that their incomes would therefore shortly begin to fall as well. The mid-1980s brought one inquiry after another into the causes of America's industrial decline.Their sometimes sensational findings were filled with warnings about the growing competition from overseas.How things have changed!In 1995 the United States can look back on five years of solid growth while Japan has been struggling. Few Americans attribute this solely to such obvious causes as a devalued dollar or the turning of the business cycle.Self-doubt has yielded to blind pride."American industry has changed its structure,has gone on a diet,has learnt to be more quick-witted,"according to Richard Cavanagh,executive dean of Harvard's Kennedy School of Government,"It makes me proud to be an American just to see how our businesses are improving their productivity,"says Stephen Moore of the Cato Institute,a think-tank in Washington,DC.And William Sahlman of the Harvard Business School believes that people will look back on this period as"a golden age of business management in the United States."The U.S.achieved its predominance after World War Ⅱ because______.A:it had made painstaking efforts towards this goalB:its domestic market was eight times larger than beforeC:the war had destroyed the economies of most potential competitorsD:the unparalleled size of its workforce had given an impetus to its economy

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考题 Amaze-Mart has announced plans to set up additional online stores in key cities in Asia, beginning with Bangkok. The Seattle-based electronic commerce firm currently () its online stores from the US, Canada and A.functions B.operates C.evaluates D.serves

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考题共用题干第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.What does the passage mainly tell us?A:The history of NASDAQ.B:The difference between NASDAQ and other stock exchanges.C:How NASDAQ is managed.D:The general information about NASDAQ.

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考题共用题干第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.What can be inferred from the passage?A:NASDAQ is the headquarters of new technology companies.B:Companies in NASDAQ are smaller than most of those on the NYSE and AMEX.C:NASDAQ has innovated a lot in stock market.D:Hundreds of companies achieve their desired growth every year.

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考题 The colourful chalkboards and baskets of fruit that greet customers at the entrances of Whole Foods Market's shops paint a rosy picture.Yet shares in the American seUer of organic and natural food have fallen by more than 40%since hitting a peak last October,in a period when stock markets have been strong.41.It is not that the retailer is in immediate crisis:its latest quarterly figures,on July 30th,showed sales and profits both up a bit.And it is not that people are going off the idea of paying more for food produced without chemical fertilisers,pesticides or additives:the Intemational Federation of Organic Agriculture Movements reckons that the industry's worldwide revenues were a record of 63 biUion in 2012;and Techsci Research,a market-research firm,predicts that the American market for such foods-the world's largest-may grow by 14%by 2018.42.The problem is that at Whole Foods,shoppers have been paying way over the cost of regular produce,and its success in getting them to do so has now attracted a lot of competitors,from rival organics chains like Sprouts and Trader Joe's to mass-market retailers like Walmart and Costco.As a result,the pnce premium for organic produce is crashing down.On a recent shopping trip,a pound of organic apples cost 2.99 at Wbole Foods but just l.99 at Sprouts and even less at Costco.43.The firm has been trimming costs to keep its margins up,but the slump in its share price reflects investors'expectation that this cannot continue,that profits will suffer and that Whole Foods'dominance of the market is coming to an end.44.That the company has had to recall a number of products-in late July it and other grocers recalled plums and peaches suspected of contanunation with Listeria bacteria-has made it harder to maintain an air of superiority over its competitors.Organic foods'claim to superiority is questionable anyway.Both Britain's Food Standards Agency and the Annals of Internal Medicine,a journal,concluded after reviewing the extensive studies on the issue that there is no substantial difference in the nutriliousness of organics and non-organics.In some respects organics may be bad for the environment,because growing them uses land less efficiendy than non-organics.45.As for"natural"foods,there is no official definition of this,in America at least;so the label,which Whole Foods also applies to many products,is close to meaningless.Alan McHughen,a bota-nist at the University of California,Riverside,argues that the whole industry is"99%marketing;and public perception,"reeling people in through a fabricated concept of a time when food,and life in general,was simple and wholesome.If true,the trick has worked nicely for Whole Foods.But its success has attracted so many imitators that it is losing its uniqueness.Even recent speculation about a takeover bid has failed to lift its shares.It may insist its food is sustainable.But it seem8 its prices are not.43选？A.Crisis Seems Far B.The Firm Is At Risk C.More Rivals Join In D.Natural Foods Are Unreal

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考题 Text 4 Alphabet Inc.'s most successful product-the Google search engine-may now be its most problematic.On Tuesday,the European Commission's top antitrust regulator levied a$2.7-billion fine against Alphabet and Google for the way the search engine handles requests for information about products.Specifically,Commissioner Margrethe Vestager said that Google twisted its results to bury links to rival companies'comparison shopping sites while prominently featuring its own service,Google Shopping.Google responded that it's simply trying to give users what they want and denied"favoring ourselves,or any particular site or seller."It has a lot at stake:Google has integrated many different offerings into its search engine,including its mapping and travel services.The principle advanced by Vestager,however,is a good one:Giant online companies shoulcl not be able to take advantage of their dominance in one field to hurt competitors in another.Google's argument is:It integrated Google Shopping,which offers links to products at sites that advertise on Google.into its search engine because that gave users quicker access to the information they were seeking.And in the United States,the key question in antitrust!aw is whether a company's behavior hurts users,not whether it hurts the company's competitors.European regulators focus more on competitors,but they really are two sides of the same coin.If competitors are unfairly closed out,the public can miss out on the very real benefits that vigorous competition provides.At the same time,it's undeniable that the public has welcomed virtual monopolies in search,social media and other services in the Internet era.A large part of the appeal of sites like Facebook and Twitter is that so many people use them.There's a network effect for social media apps in particular-the more people who use the service,the more valuable it becomes to them.Meanwhile,start-ups come out of nowhere to create whole new categories of must-have apps and proclucts online.That means dominant companies have to innovate too,or else they can easily change from today's thing to yesterday's.And often,that innovation involves finding a better way to do something that a competitor is doing.The challenge for regulators is to provide the big companies space to try new things without grossly disrupting the market,closing out other companies and reducing consumer choice,which will ultimately lead to less innovation.A good place to start is by focusing on cases where there is evidence of intentional undermining of competitors-where a dominant company alters the platform it provides not just to feature its own services,but to make it harder to find or use its rivals'. The author argues that regulators should_____A.leave room for dominant companies to innovate B.help small companies enhance competitiveness C.encourage companies to increase product variety D.prohibit featuring services on company platforms

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考题 Text 4 Alphabet Inc.'s most successful product-the Google search engine-may now be its most problematic.On Tuesday,the European Commission's top antitrust regulator levied a$2.7-billion fine against Alphabet and Google for the way the search engine handles requests for information about products.Specifically,Commissioner Margrethe Vestager said that Google twisted its results to bury links to rival companies'comparison shopping sites while prominently featuring its own service,Google Shopping.Google responded that it's simply trying to give users what they want and denied"favoring ourselves,or any particular site or seller."It has a lot at stake:Google has integrated many different offerings into its search engine,including its mapping and travel services.The principle advanced by Vestager,however,is a good one:Giant online companies shoulcl not be able to take advantage of their dominance in one field to hurt competitors in another.Google's argument is:It integrated Google Shopping,which offers links to products at sites that advertise on Google.into its search engine because that gave users quicker access to the information they were seeking.And in the United States,the key question in antitrust!aw is whether a company's behavior hurts users,not whether it hurts the company's competitors.European regulators focus more on competitors,but they really are two sides of the same coin.If competitors are unfairly closed out,the public can miss out on the very real benefits that vigorous competition provides.At the same time,it's undeniable that the public has welcomed virtual monopolies in search,social media and other services in the Internet era.A large part of the appeal of sites like Facebook and Twitter is that so many people use them.There's a network effect for social media apps in particular-the more people who use the service,the more valuable it becomes to them.Meanwhile,start-ups come out of nowhere to create whole new categories of must-have apps and proclucts online.That means dominant companies have to innovate too,or else they can easily change from today's thing to yesterday's.And often,that innovation involves finding a better way to do something that a competitor is doing.The challenge for regulators is to provide the big companies space to try new things without grossly disrupting the market,closing out other companies and reducing consumer choice,which will ultimately lead to less innovation.A good place to start is by focusing on cases where there is evidence of intentional undermining of competitors-where a dominant company alters the platform it provides not just to feature its own services,but to make it harder to find or use its rivals'. Which of the following statements about virtual monopolies is true?A.They are increasingly denied by the public. B.They are facing great pressure of innovation. C.They are attempting to cooperate with start-ups. D.They are suffering badly from the network effect.

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考题 Text 4 Alphabet Inc.'s most successful product-the Google search engine-may now be its most problematic.On Tuesday,the European Commission's top antitrust regulator levied a$2.7-billion fine against Alphabet and Google for the way the search engine handles requests for information about products.Specifically,Commissioner Margrethe Vestager said that Google twisted its results to bury links to rival companies'comparison shopping sites while prominently featuring its own service,Google Shopping.Google responded that it's simply trying to give users what they want and denied"favoring ourselves,or any particular site or seller."It has a lot at stake:Google has integrated many different offerings into its search engine,including its mapping and travel services.The principle advanced by Vestager,however,is a good one:Giant online companies shoulcl not be able to take advantage of their dominance in one field to hurt competitors in another.Google's argument is:It integrated Google Shopping,which offers links to products at sites that advertise on Google.into its search engine because that gave users quicker access to the information they were seeking.And in the United States,the key question in antitrust!aw is whether a company's behavior hurts users,not whether it hurts the company's competitors.European regulators focus more on competitors,but they really are two sides of the same coin.If competitors are unfairly closed out,the public can miss out on the very real benefits that vigorous competition provides.At the same time,it's undeniable that the public has welcomed virtual monopolies in search,social media and other services in the Internet era.A large part of the appeal of sites like Facebook and Twitter is that so many people use them.There's a network effect for social media apps in particular-the more people who use the service,the more valuable it becomes to them.Meanwhile,start-ups come out of nowhere to create whole new categories of must-have apps and proclucts online.That means dominant companies have to innovate too,or else they can easily change from today's thing to yesterday's.And often,that innovation involves finding a better way to do something that a competitor is doing.The challenge for regulators is to provide the big companies space to try new things without grossly disrupting the market,closing out other companies and reducing consumer choice,which will ultimately lead to less innovation.A good place to start is by focusing on cases where there is evidence of intentional undermining of competitors-where a dominant company alters the platform it provides not just to feature its own services,but to make it harder to find or use its rivals'. The European antitrust law is similar to its American counterpart in——A.the goal to defend the benefits of consumers B.the principle of protecting market competitors C.the criteria to decide whether a company is guilty D.the way to penatize convicted companies

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考题 Education has a value of consumption and its demand will depend on its own price，prices of other goods，and______income.A.domestic B.home C.house D.household

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考题资料：“Our cars are for people who want something different.” This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss. Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars. The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship. Why do some customers still stick to Suprema Cars? A.Because its products are handmade and qualified. B.Because its name represents luxury. C.Because the company is famous. D.Because its products are cheap.

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考题 Which of the following is not true of Britain.s foreign trade?（）A、The value of Britain.s exports of goods usually exceeds the value of its imports.B、The value of Britain.s imports of goods usually exceeds the value of its exports.C、Manufactured goods now account for about 85%of British imports and about 80%of its exports.D、Most of the United Kingdom.s trade is with other developed countries,especially other members of the European Union.

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考题 The Schuyler and Livingston Iron Works has been working on getting its network security undercontrol. It has set up VPN with IPSec links to its suppliers. It has installed network vulnerabilityscanners to proactively identify areas of weakness， and it monitors and responds to securityevents as they occur. It also employs extensive access control lists， stateful firewall implementations， and dedicated firewall appliances. The company has been growing very fastlately and wants to make sure it is up to date on security measures. Which two areas of securitywould you advise the company to strengthen？（）A、 intrusion protectionB、 identityC、 secure connectivityD、 security management

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考题 The Schuyler and Livingston Iron Works has been working on getting its network security under control. It has set up VPN with IPSec links to its suppliers. It has installed network vulnerability scanners to proactively identify areas of weakness, and it monitors and responds to security events as they occur. It also employs extensive access control lists, stateful firewall implementations, and dedicated firewall appliances. The company has been growing very fast lately and wants to make sure it is up to date on security measures.Which two areas of security would you advise the company to strengthen? （）A、intrusion protectionB、identityC、secure connectivityD、security management

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考题单选题Which of the following is the best version of sentences 10 and 11 (reproduced below) ?It is easy to see why this disease has been dismissed and ignored. Its because of it’s vagueness and mystery.A This disease has been dismissed and ignored because of its vagueness and mystery.B It is easy to see why this disease has been dismissed and ignored. It’s because of the vagueness and the mystery.C Vagueness and mystery dismiss and ignore this disease.D Why this disease has been dismissed and ignored is because of its vagueness and mystery.E It is easy for you to see why this disease has been dismissed and ignored. It is because of the vagueness and mystery.

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考题问答题Li-Ning has two key advantages in reaching the all-important youth market: its products are about half as expensive as those of its foreign rivals, and its network of stores dwarfs that of any other player. To date, though, Li-Ning has been most successful in smaller cities and towns. To really take on the foreign brands, it needs to make a renewed push into the likes of Beijing, Shanghai, and Guangzhou. “Li-Ning is using the Mao Zedong strategy to build expertise in second and third-tier cities,” says an industry veteran, “now they have to gain footholds in China’s biggest cities.”

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考题单选题What can we learn about the company?A It has the largest number of customers.B It is grateful for its employees’ efforts.C It is successful in the market place.D It charges the least for its services.

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考题问答题Practice 5　　Dell says the problem is that it dropped prices too much. But deeper, more threatening forces are also now at play.　　The first is the resurgence of rivals, which have caught up with Dell’s low price model. By driving prices down, Dell has unintentionally cut costs for its rivals too. “The supply chain has become as standardized as the components—the money has been wrung out,” explains an expert. Dell, by not working through retail outlets, is still more efficient, but the cost benefits that this once brought have been whittled away.　　The second factor hurting Dell is that growth in the computer business is coming from the consumer market and emerging countries rather than the corporate market, in which Dell sells around 85% of its machines. Increasing sales to consumers is difficult for Dell because individuals tend to want to see and touch computers before buying them. They also like to be able to return the machine easily if it breaks. Dell’s lack of retail presence, once ballyhooed as a benefit, has turned into grave disadvantage.　　A third problem facing Dell is its exclusive use of Intel chips rather than lower-priced ones made by Intel’s sworn rivals, AMD. This arrangement lets Dell buy chips inexpensively and benefit from Intel’s generous co-marketing programmes. But it has started to harm Dell’s sales for higher margin computer servers.

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考题单选题On notification by Admiralty Notice to Mariners that a new edition of one of the books，or a new supplement to one，has been published，it should be obtained（）.A as soon as possibleB prior to its publicationC in advance of any possible accidentD by means of other than airmails

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考题单选题The first paragraph shows that ______ .A The new poll about computers and the Internet is helpfulB People should explore the dangers of computerizationC People cannot do without computers and the InternetD Computerization has its advantages and disadvantages

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考题单选题Why did IBM decide to sell its PC business?A Because IBM has been brewing this sale for about 10 years.B Because IBM is going to produce mobile phones that have access to the Internet.C Because IBM can enlarge its PC sales with this merger.D Because IBM no longer enjoys any edges in PC making.

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