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Practice 1 The French division of McDonald’s has run advertisements that included a surprising 1 :Kids shouldn’t eat at McDonald’s more than once a week. The advertisements, 2 information from specialists,, aim to show that “McDonald’s meals are part of a balanced weekly diet,” said Euro RSCG, the agency that came up with the ads, which appeared this spring, mostly in French women’s magazines. Alongside quotes from specialists addressing 3 and diets for children, the ads described how McDonald’s hamburgers are made of 100 percent real beef and cooked on a grill free of 4 oil. One ad placed in Femme Actuelle in April quoted a nutritionist who said, “there’s no reason to 5 fast food, or visit McDonald’s more than once a week. ” The McDonald’s Corp., based in Oak Brook, Ⅲ. ,said in a statement Wednesday that it “strongly 6 ”with the nutritionist quoted in the French advertisement. “The vast majority of nutrition professionals say that McDonald’s food can be and is a part of a healthy diet based on the sound nutrition 7 of balance, variety and moderation(适度),” the statement said. Since opening its first French branch in l968, McDonald’s has expanded 8 in France. More recently the multinational has come under fire from anti-globalization 9 ,farmers’ groups, and in Paris, striking workers. Last year, sheep farmer-turned-activist Jose Bove became a standard-bearer for the French anti-globalization 10 when he led a group that ransacked(洗劫)a McDonald’s in southern France.[A] quoting [B] continuously [C] overweight[D] suggestion [E] abuse [F] protestors[G] occasionally [H] additional [I] tame[J] movement [K] disagreed [L] healed[M] principles [N] conference [O] prosperous
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更多 “问答题Practice 1 The French division of McDonald’s has run advertisements that included a surprising 1 :Kids shouldn’t eat at McDonald’s more than once a week. The advertisements, 2 information from specialists,, aim to show that “McDonald’s meals are part of a balanced weekly diet,” said Euro RSCG, the agency that came up with the ads, which appeared this spring, mostly in French women’s magazines. Alongside quotes from specialists addressing 3 and diets for children, the ads described how McDonald’s hamburgers are made of 100 percent real beef and cooked on a grill free of 4 oil. One ad placed in Femme Actuelle in April quoted a nutritionist who said, “there’s no reason to 5 fast food, or visit McDonald’s more than once a week. ” The McDonald’s Corp., based in Oak Brook, Ⅲ. ,said in a statement Wednesday that it “strongly 6 ”with the nutritionist quoted in the French advertisement. “The vast majority of nutrition professionals say that McDonald’s food can be and is a part of a healthy diet based on the sound nutrition 7 of balance, variety and moderation(适度),” the statement said. Since opening its first French branch in l968, McDonald’s has expanded 8 in France. More recently the multinational has come under fire from anti-globalization 9 ,farmers’ groups, and in Paris, striking workers. Last year, sheep farmer-turned-activist Jose Bove became a standard-bearer for the French anti-globalization 10 when he led a group that ransacked(洗劫)a McDonald’s in southern France.[A] quoting [B] continuously [C] overweight[D] suggestion [E] abuse [F] protestors[G] occasionally [H] additional [I] tame[J] movement [K] disagreed [L] healed[M] principles [N] conference [O] prosperous” 相关考题
考题
Jack： Say, Jane, let's go and get a bite to eat.Jane: _________?Jack: How about McDonald's?Jane: Great.A． Where toB． What forC． How toD． Why so
考题
McDonald’s plan to allow customers to see the drinks being made is an obvious reflection of its traditional approach.()
此题为判断题(对，错)。
考题
McDonald’s will follow the example of Starbucks in serving coffee of different sizes such as “venti” and “grande”.()
此题为判断题(对，错)。
考题
Directions: Read the following four texts. Answer the questions below em text by choosing A,B, C or D. Mark your answers on ANSWER SHEET I . ( 40 points)Text 1In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉 )restaurant, then another drive -in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive -in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf - service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake -mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise (特许经营other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.Today McDonald' s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen - cent hamburgers. In 1976, McDonald' s had over $1 billion in total sales. Its first twenty - two years is one of the most incredible success stories in modem American business history.21. This passage mainly talks about ______.A) the development of fast food servicesB) how McDonald's became a billion- dollar businessC) the business careers of Mac and Dick McDonaldD) Ray Kroc’s business talent
考题
We may infer from this passage that ______.A) Mac and Dick McDonald never became wealthy for they sold their ideas to KrocB) the location the McDonald's chose was the only source of the great popularity of their drive-inC) forty years ago there were numerous fast -food restaurantsD) Ray Kroc was a good businessman
考题
多发性硬化最新的诊断标准是( )
A、Poser(1983)B、McDonald(2001)C、McDonald(2005)D、McDonald( 2010)E、Wingerchuk(2006)
考题
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
For what purpose did the school ask a retired policeman to offer a class?
查看材料
A．To teach the students how to manage conflicts.
B．To urge the students how to deal with customers.
C．To share his personal experience with the students.
D．To urge the students to share ideas with one another.
考题
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
What make McDonald's university distinguishable from other British universities?
查看材料
A．The degree it offers to all of its graduates.
B．The job prospects it opens up for its students.
C．The managerial positions it provides for its students.
D．The facilities and equipment it provides for its students.
考题
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
For which of the following reasons did the writer suggest that people visit McDonald's university.?
查看材料
A．Both the teachers and students there are depressed.
B．The school won a big award from the Sunday Times.
C．The school did extremely well in motivating its students.
D．The students there had poor qualifications and low self-esteem.
考题
请阅读短文，完成第小题。
BRITISH universities can be depressing. The teachers complain about their pay and students worry they will end up frying burgers or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley. Students are often "rough and ready", with poor qualifications and low self-esteem. But ambition-igniting murals display the ladder of opportunity that leads from the grill to the comer office (McDonald's chief executives have always started at the bottom). A map of the world shows the seven counterpart universities. Cabinets display trophies such as the Sunday Times award for being one of Britain's best 25 employers.
McDonald's is one of Britain's biggest trainers. It gets about 1 million applicants a year, accepting only one in 15, and spends ~40m($61m) a year on training. The Finchley campus, opened by Margaret Thatcher, then the local MP, in 1989, is one of the biggest training centres in Europe--many of the classrooms are equipped with booths for interpreters. It is part of a bigger system. An employee's web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games.
The focus is on practicalities. A retired policeman conducts a fast-paced class on conflict management. He shows a video of a woman driven mad by the fact that you cannot get chicken McNuggets at breakfast time. He asks the class if they have ever had a difficult customer, and every hand goes up. Students are then urged to share their advice.
Self-esteem and self-management are on the syllabus, too. Steven Covey's" Seven Habits of Highly Effective People" is a popular test. A year-long apprenticeship program emphasizing English and maths leads to a nationally recognized qualification. Mcdonald's has paid for almost 100iople to get degrees from Manchester Metropolitan university.
The company professes to be unfazed by the fact that many alumni will end up working elsewhere. It needs to train people who might be managing a business with a 5 million turnover by Ihtir mid-2Os. It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.
What does the underlined word "one" in PARGRAPH 2 refer to?
查看材料
A．Trainer.
B．Applicant.
C．Employee.
D．Employer.
考题
Advertising to Children
（1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way.
（3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？
1.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them
考题
Advertising to Children
（1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way.
（3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？
2.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them
考题
Advertising to Children
（1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way.
（3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？
3.（）A、While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB、The superficial reactions children get from eating McDonald's last about as long as they are at the placeC、McDonald's at one stage advised employees to specifically target childrenD、Children are a prime target for advertisers and salesmen across the worldE、Anyone who has seen a child pester its parents knows the lengths children can go toF、This is because children are naive； they genuinely believe what an advertiser tells them
考题
Switch R1 and R2 both belong to the Company VTP domain. What’s true about the switch operation in VTP domains？（）A、A switch can only reside in one management domainB、A switch is listening to VTP advertisements from their own domain onlyC、A switch is listening to VTP advertisements from multi domainsD、A switch can reside in one or more domainsE、VTP is no longer supported on Catalyst switches
考题
单选题What did Jose Bove and his people do in 1999 to protest against McDonald’s?A
They organized a strike.B
They protested outside a McDonald’s.C
They refused to go to a newly-built McDonald’s.D
They destroyed a McDonald’s under construction.
考题
单选题Advertising to Children
（1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way.
（3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？
1.（）A
While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB
The superficial reactions children get from eating McDonald's last about as long as they are at the placeC
McDonald's at one stage advised employees to specifically target childrenD
Children are a prime target for advertisers and salesmen across the worldE
Anyone who has seen a child pester its parents knows the lengths children can go toF
This is because children are naive； they genuinely believe what an advertiser tells them
考题
单选题From Paragraph 2, we can conclude that _____.A
McDonald’s designs its menu to suit the local peopleB
millions of young adults got their first job with McDonald’sC
the McDonald’s menu sticks to old-fashioned favorites such as the Big MacD
the low prices McDonald’s bring tens of millions of people through its doors every day
考题
单选题Advertising to Children
（1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way.
（3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？
3.（）A
While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB
The superficial reactions children get from eating McDonald's last about as long as they are at the placeC
McDonald's at one stage advised employees to specifically target childrenD
Children are a prime target for advertisers and salesmen across the worldE
Anyone who has seen a child pester its parents knows the lengths children can go toF
This is because children are naive； they genuinely believe what an advertiser tells them
考题
单选题In _____, an employee died in a fatal bomb attack on a McDonald’s restaurant in France.A
1998B
1999C
2000D
2001
考题
单选题Advertising to Children
（1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way.
（3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？
2.（）A
While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make moneyB
The superficial reactions children get from eating McDonald's last about as long as they are at the placeC
McDonald's at one stage advised employees to specifically target childrenD
Children are a prime target for advertisers and salesmen across the worldE
Anyone who has seen a child pester its parents knows the lengths children can go toF
This is because children are naive； they genuinely believe what an advertiser tells them
考题
单选题From Paragraph 2, we can conclude that_____.A
McDonald's designs its menu to suit the local peopleB
millions of young adults got their first job with McDonald'sC
the McDonald's menu sticks to old-fashioned favorites such as the Big MacD
the low prices of McDonald's bring tens of millions of people through its doors every day
考题
单选题In______,an employee died in a fatal bomb attack on a McDonald's restaurant in France.A
1998B
1999C
2000D
2001
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