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单选题
According to the passage, when people grow fond of one particular brand of a product, its sales will _____.
A
decrease gradually
B
remain at the same level
C
become unstable
D
improve enormously
参考答案
参考解析
解析：
细节题。依据第一段倒数第二句“people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline ...”，过了一段时间之后，人们开始被某一种牌子的产品所吸引，销售开始进入成熟期。level off平稳，稳定，即没有大的波动。这与B项一致。
细节题。依据第一段倒数第二句“people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline ...”，过了一段时间之后，人们开始被某一种牌子的产品所吸引，销售开始进入成熟期。level off平稳，稳定，即没有大的波动。这与B项一致。
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资料：For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:
Setting targets for sales returns from the smaller promotional activities.
Evaluating the amount of editorial coverage its activities receive in the media.
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B.the sales report of RT company.
C.how Facebook and Twitter have influenced the market.
D.how to evaluate promotional activities.
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资料：Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.
The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.
What may discourage the consumers to introduce the product to others?
A.that the customers don't enjoy the drink.
B.that the campaign is made regularly.
C.that the customers always see the coverage of the company in magazines.
D.all above
考题
资料：Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.
The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.
Why does the company try to get coverage of RB events in the press?A.because it helps to generate momentum.
B.because the events are funny enough to be transmitted.
C.because it helps to create brand awareness and grow sales.
D.both A and C.
考题
资料：Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
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What is not true of pull marketing according to the passage?A.word of Mouth promotion is based on the principle of pull marketing.
B.it uses above the line promotional techniques.
C.it gets consumers to bring other countries to the product.
D.it relies on the transimission of positive message.
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考题
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