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IHS
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面向物联网市场,eSIM的市场前景广阔,根据麦肯锡、IHS、GSMA等预测,eSIM将在2018年实现爆发式增长,全球将在2021年实现()个连接数
A、20亿B、30亿C、40亿D、50亿
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资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
Here are some key takeaways from the report:
Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.
According to the passage, which of the following will NOT be included in the new report from BI Intelligence?
A.An overall native forecast.
B.Ad frequency and scalability issues.
C.The forecasts for how revenues from these formats will grow over the next five years.
D.The illustrations of what factors are driving up spending on each of these ad units.
考题
资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
Here are some key takeaways from the report:
Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.
The native display ad revenue in the US is predicted to account for____of total US display ad revenue by 2021?A.17%
B.56%
C.74%
D.18%
考题
问答题Passage 2 The USes Big Three carmakers, General Motors (GM), Chrysler and Ford, are presently fighting for their survival. The first two have now unveiled major new plans to see them through a period of global downturn, falling consumer demand, and loss of their market share. They involve job and production cuts, and seeking more US government aid—and the numbers concerned are huge. The pair are seeking $ 21. 6bn (￡15. 2bn) in financial support, on top of the combined $17. 4bn they have already received. In return, they have promised substantial cuts, including axing 50, 000 jobs. The crisis comes as the Big Three have seen US market share decline from 70% in 1998 to 53% in 2008, amid fears that they will not return to viability unless North American consumer demand for cars returns. “The very simple take on how the US industry has got into this situation is that they have been making the wrong vehicles, having concentrated on light trucks,” Mike Tyndall, an auto specialist at Nomura in London, told the BBC website.” “The slowdown in light truck sales in 2008 left them in a position with nothing to do.” “If you look at the production mix in 2007—a total of 55% of production was in light trucks, which includes pickups and SUVs.” “Demand for these stopped when the gasoline price went to $ 4 a gallon in the US.” “Also, people in construction tend to drive pickups, and when the housing market slowed down—coinciding with a tightening of credit—then that also hit sales of these vehicles.” In December 2008 the US government said it would provide $17. 4bn in loans to help GM and Chrysler survive. At the time, President George W Bush said allowing the US car industry to fail would not be “a responsible course of action”. And, although demand for light trucks has risen slightly—helped by the oil price coming down—since the two carmakers went to the US government in December, overall vehicle sales have been hit by rising unemployment. “That is a key driver of sales,” says Mr. Tyndall. “People who are about to lose their jobs do not tend to buy new cars. So, overall, the situation is probably worse than it was in December.” As part of their new survival schemes both GM and Chrysler said they had examined the possibility of going into Chapter 11 bankruptcy. However they decided that this option would be more expensive in the long run than a straightforward cash bail-out. “The [bail-out] requests pale in comparison to what it might cost taxpayers if GM or Chrysler go bankrupt,” warns Aaron Bragman, auto industry analyst for the consulting firm IHS Global Insight. American manufacturing.” Automotive jobs are also the lifeblood of manufacturing in Michigan, the state with highest unemployment, where jobless rates are well above the national average. And those jobless figures appear set to get bigger, with the firms planning to axe a total of 50, 000 workers in total, although more than half of those posts will be shed outside the US. Meanwhile, those jobs figures could potentially be higher in the end, as not everyone believes vehicle makers should be saved at any cost necessary. “We continue to believe that government support is not open-ended,” says Gregg Lemos-Stein, auto analyst at SP in New York “Accordingly, in our opinion, even if this plan is approved and additional funding is provided, bankruptcy risk will remain high because of very uncertain consumer demand for light vehicles and other serious risks—for example weak credit markets, and potential supplier failures.” GM has outlined plans to return to break-even status in 2010 as part of a reduced production volume of 11.5 million to 12.0 million vehicles—or units as the industry calls them—for the year. However, analysts at Citi Investment Research predict that to also achieve a “significant recovery in unit profitability” GM will probably need improved pricing and content, as well as substantial lower raw material costs. “While successful product launches and an improving economy could eventually drive a unit profit recovery, such a bounce by 2010 seems optimistic,” its analysts’ note says. Meanwhile, a lot of work remains to be done before both GM’s and Chrysler’s drastic proposals could become reality. “Much as we would like to see a rapid solution, there are some very delicate negotiations with unions, and bondholders, and the government, still ahead,” says Nomura’s Mr. Tyndall. “So the fact that there are so many interested parties means it will take a while to resolve.” 1. What is the strategy that has led to the difficulty of the Big Three carmakers? 2. Briefly describe GM’s attitude toward bankruptcy? According to the outsiders, is GM likely to go bankrupt and why? 3. List the possible ways given by analysts to help GM return to break-even status.
考题
填空题在IHS色彩空间中，颜色的性质由（）来描述。
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