单选题The common idea shared by Bob Kuperman and Roy Grace is thatA creative ideas have been reduced to stereotypes.B creative ideas are out of date and old-fashioned.C creative ideas never only exist in the Madison Avenue.D creative ideas are developed better somewhere else.

考题 If the idea is wrong, the project fail, ________ good the other ideas might be. A.thoughB.howeverC.whateverD.whichever

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考题 Ryan most probably agree thatA. ideas are born of a relaxing mindB. innovativeness could be taughtC. decisiveness derives from fantastic ideasD. curiosity activates creative minds

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考题 What dose Gerner think of the ideas of green schools?A. They are questionable.B. They are out of date.C. They are advanced.D. They are practical.

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考题 Which of the following statements is NOT mentioned in the passage?A. The climate is associated with man's intelligence.B. People's creative thinking is changing from season to season.C. That temperature affects one's creative thinking has been scientifically proved.D. Autumn is the second best season for thinking.

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考题 9． —Are you going to be an actor?—No，not an actor，___________．A． another kind of creative jobB． another workC． another kind of creative workD． much more jobs

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考题 In classroom teaching, students are encouraged to come up with () ideas.A、boringB、innovativeC、oldD、creative

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考题 Sociologists and psychologists point out that Americans begin losing their ideas of liberty and individualism in the home.()

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考题 One can never find out what the other people think about from his facial expression. A、It means "wearing the mask"B、It means "keeping ideas to herself"C、It means "telling everyone her bright ideas"D、It means "agreeing with others’ ideas"

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考题 It is more important for the company to give the creative members the chance to explore creative approaches and ideas _____ constrict . A.other thanB.rather thanC.prefer to

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考题【A1】A.CREATE A CREATIVE SPACE.B.KEEP AN OPEN MIND.C.ANYTHING IS POSSIBLE.D.DON"T NEGLECT THE DETAIL.E.TIE INTO YOUR BUSINESS GOALS. CREATING A CREATIVE WORKFORCE PLACING AN EMPHASIS ON CREATIVITY WITHIN THE WORKFORCE IS ONE OF THE SMARTEST THINGS THAT YOU CAN DO IN ANY ECONOMIC CIRCUMSTANCE.CREATIVITY LEADS TO INNOVATION, WHICH IN TURN LEADS TO INCREASED PERFORMANCE, MORALE AND DYNAMISM.THESE ELEMENTS ARE ALWAYS ESSENTIAL TO A SUCCESSFUL BUSINESS, BUT THEY ARE OF EVEN GREATER VALUE AT TIMES OF ECONOMIC UNCERTAINTY.BELOW ARE SOME TIPS ON HOW TO ENCOURAGE YOUR COLLEAGUES TO MAKE MORE CREATIVE DECISIONS AND INSPIRED JUDGEMENTS. 【A1】______ TO ENABLE TRULY CREATIVE SOLUTIONS, YOU MUST FIRST ENSURE THAT YOUR TEAM HAS A COLLECTIVELY OPEN MIND TO THE POSSIBILITIES THAT LAY OUT THERE.ALL TOO OFTEN, TEAMS CAN GET TRAPPED WITHIN CURRENT COMPANY MENTALITIES, OUTLOOKS AND CULTURE, AND THIS CAN IMPEDE INNOVATIVE IDEAS FROM SURFACING.TRY AND CREATE A SITUATION WHEREBY EXISTING THINKING IS PLACED ON HOLD, BY USING A FEW GAMES (WORD ASSOCIATION IS A POPULAR CHOICE) TO FREE PEOPLE"S MINDS UP FROM THEIR NORMAL THINKING PATTERNS AT THE BEGINNING OF THE SESSION. 【A2】______ CONVENTIONAL OFFICES ARE NOT NATURAL PLACES TO INSPIRE CREATIVITY, BY VIRTUE OF THE COMPARTMENTALIZED WORKSPACE AND FORMAL SETTINGS THAT THEY CAN PROVIDE.IT CAN THEREFORE BE HELPFUL TO DEVELOP AN ENVIRONMENT—EITHER WITHIN THE ENTIRE OFFICE OR WITHIN A SEGMENT OF IT THAT IS CONDUCIVE TO FREE THINKING.IN THIS WAY, YOU CAN PSYCHOLOGICALLY REMOVE YOUR COLLEAGUES FROM THEIR EXISTING ROLES AND GET THEM TO CONCENTRATE ON LESS RIGID, MORE CREATIVE SOLUTIONS TO YOUR COMPANY"S COMMERCIAL CHALLENGES. 【A3】______ CREATIVITY IS THE ABILITY TO APPROACH ANY SUBJECT MATTER WITH FRESH PERSPECTIVES AND CREATE REVOLUTIONARY IDEAS WITHIN IT THAT DID NOT EXIST BEFORE.AT THE BEGINNING OF YOUR SESSION, TRY TO ALLOW AS MANY DIFFERENT VOICES WITHIN THE TEAM TO BE HEARD AND DO NOT DISMISS ANY I-DEA AT THIS STAGE, NO MATTER HOW LUDICROUS IT MAY SOUND. GROUP CREATIVITY IS BASED ON TRUST AND PEOPLE WILL NEED TO BE ENCOURAGED TO LET THEIR MINDS ROAM AROUND THE CREATIVE CHALLENGE IF GENUINE PROGRESS IS TO BE MADE.THERE WILL BE TIME TO RATIONALIZE LATER, BUT ALWAYS START FROM THE BASIS THAT ANYTHING IS INDEED POSSIBLE. 【A4】______ BEING CREATIVE IS A GREAT ATTRIBUTE FOR ANY EMPLOYEE OR TEAM TO POSSESS, ALTHOUGH IT IS FUNDAMENTAL THAT YOU DIRECT THE CREATIVE ENERGIES AND IDEAS WITHIN THE SESSION TOWARDS REAL BUSINESS GOALS.THERE IS NO POINT IN NURTURING CREATIVITY WITHIN YOUR WORKPLACE IT HAS THE CHANCE TO FLEX ITS MUSCLE ON LEGITIMATE BUSINESS OBJECTIVES, AND THE ABILITY TO PUT IDEAS INTO TANGIBLE COMMERCIAL ACTION IS THE SIGN OF A DYNAMIC COMPANY. 【A5】______ AS A GENERAL RULE OF THUMB, PEOPLE WHO TEND TO BE EFFECTIVE ON THE CREATIVE SIDE TEND ALSO TO BE LESS EFFECTIVE ON THE DETAILS THAT SUPPORT THE "BIG IDEA".WHILST YOU ARE DEVELOPING THE CREATIVITY WITHIN YOUR TEAM, IT IS ALSO IMPORTANT TO BUILD AN ATTENTION TO REALITY AND DETAIL WITHIN THE PROCEDURE.A GREAT IDEA IS NOTHING IF IT CANNOT PRACTICALLY BE PUT INTO ACTION, AND THE MECHANICS OF THE CONCEPT ARE EVERY BIT AS IMPORTANT AS THE OVERALL IDEA ITSELF.A GOOD MIX OF INDIVIDUAL SKILLS AND PROCESS SHOULD ALLOW THE TRANSITION FROM CONCEPT TO REALITY TO BE SMOOTH. THE CREATIVE PROCESS IS, BY DEFINITION, A POSITIVE AND CONSTRUCTIVE ACT, AND THE ESTABLISHMENT OF AN EFFECTIVE CREATIVE PROCESS WITHIN YOUR COMPANY CAN LEAD TO MANY BENEFITS, BOTH INTERNALLY AND EXTERNALLY.CREATIVE THINKING MAY WELL ADD SIGNIFICANTLY TO YOUR COMPANY"S BOTTOM LINE, ALTHOUGH IT CAN BE JUST AS VALUABLE A PROCESS IN UNITING AND FOCUSING A TEAM TOWARDS BUSINESS OBJECTIVES THAT THEY HAD A PART IN CREATING.MIXING UP PEOPLE FROM DIFFERENT DEPARTMENTS CAN ALSO HELP THE PROCESS, AND ALLOW YOUR TEAMS TO INTEGRATE WITH EACH OTHER IN A WAY THAT MAY NOT HAVE BEEN POSSIBLE BEFORE.

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考题 Dawna Markova would most probably agree thatA．ideas are born of a relaxing mind.B．innovativeness could be taught.C．decisiveness derives from fantastic ideas.D．curiosity activates creative minds.

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考题 Its no use having ideas only.Dont worry. Peter can show you to turn an idea into an act.A. how B. who C. what D. where

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考题共用题干 A Good IdeaNo satisfactory way exists to explain how to form a good idea. You think about a problem until you're tired,forget it,maybe sleep on it,and then flash!When you aren't thinking about it,suddenly the answer arrives as a gift from the gods.Of course,all ideas don't occur like that but so many do,particularly the most important ones. They burst into the mind,glowing with the heat of creation.How they do it is a mystery,but they must come from somewhere.Let's assume they come from the"unconscious".This is reasonable,for psychologists use this term to describe mental processes,which are unknown to the individual.Creative thought depends on what was unknown becoming known.All of us have experienced this sudden arrival of a new idea,but it is easiest to examine it in the great creative personalities,many of whom experienced it in an intensified form and have written it down in their life stories and letters.One can draw examples from genius in any field,from religion,philosophy,and literature to art and music,even in mathematics,science,and technical invention,although these are often thought to depend only on logic and experiment.All truly creative activities depend in some degree on these signals from the unconscious,and the more highly insightful the person,the sharper and more dramatic the signals become.Only insightful people have the signals from the unconscious.A: Right B:Wrong C:Not mentioned

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考题共用题干 A Good IdeaNo satisfactory way exists to explain how to form a good idea. You think about a problem until you're tired,forget it,maybe sleep on it,and then flash!When you aren't thinking about it,suddenly the answer arrives as a gift from the gods.Of course,all ideas don't occur like that but so many do,particularly the most important ones. They burst into the mind,glowing with the heat of creation.How they do it is a mystery,but they must come from somewhere.Let's assume they come from the"unconscious".This is reasonable,for psychologists use this term to describe mental processes,which are unknown to the individual.Creative thought depends on what was unknown becoming known.All of us have experienced this sudden arrival of a new idea,but it is easiest to examine it in the great creative personalities,many of whom experienced it in an intensified form and have written it down in their life stories and letters.One can draw examples from genius in any field,from religion,philosophy,and literature to art and music,even in mathematics,science,and technical invention,although these are often thought to depend only on logic and experiment.All truly creative activities depend in some degree on these signals from the unconscious,and the more highly insightful the person,the sharper and more dramatic the signals become.Not all the people can experience the sudden arrival of a good idea.A:Right B:Wrong C:Not mentioned

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考题共用题干 A Good IdeaNo satisfactory way exists to explain how to form a good idea. You think about a problem until you're tired,forget it,maybe sleep on it,and then flash!When you aren't thinking about it,suddenly the answer arrives as a gift from the gods.Of course,all ideas don't occur like that but so many do,particularly the most important ones. They burst into the mind,glowing with the heat of creation.How they do it is a mystery,but they must come from somewhere.Let's assume they come from the"unconscious".This is reasonable,for psychologists use this term to describe mental processes,which are unknown to the individual.Creative thought depends on what was unknown becoming known.All of us have experienced this sudden arrival of a new idea,but it is easiest to examine it in the great creative personalities,many of whom experienced it in an intensified form and have written it down in their life stories and letters.One can draw examples from genius in any field,from religion,philosophy,and literature to art and music,even in mathematics,science,and technical invention,although these are often thought to depend only on logic and experiment.All truly creative activities depend in some degree on these signals from the unconscious,and the more highly insightful the person,the sharper and more dramatic the signals become.A good idea often comes to us out of expectation.A:Right B:Wrong C:Not mentioned

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考题共用题干 A Good IdeaNo satisfactory way exists to explain how to form a good idea. You think about a problem until you're tired,forget it,maybe sleep on it,and then flash!When you aren't thinking about it,suddenly the answer arrives as a gift from the gods.Of course,all ideas don't occur like that but so many do,particularly the most important ones. They burst into the mind,glowing with the heat of creation.How they do it is a mystery,but they must come from somewhere.Let's assume they come from the"unconscious".This is reasonable,for psychologists use this term to describe mental processes,which are unknown to the individual.Creative thought depends on what was unknown becoming known.All of us have experienced this sudden arrival of a new idea,but it is easiest to examine it in the great creative personalities,many of whom experienced it in an intensified form and have written it down in their life stories and letters.One can draw examples from genius in any field,from religion,philosophy,and literature to art and music,even in mathematics,science,and technical invention,although these are often thought to depend only on logic and experiment.All truly creative activities depend in some degree on these signals from the unconscious,and the more highly insightful the person,the sharper and more dramatic the signals become.Many people think great ideas depend only on logic and experiment.A:Right B:Wrong C:Not mentioned

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考题共用题干 A Good IdeaNo satisfactory way exists to explain how to form a good idea. You think about a problem until you're tired,forget it,maybe sleep on it,and then flash!When you aren't thinking about it,suddenly the answer arrives as a gift from the gods.Of course,all ideas don't occur like that but so many do,particularly the most important ones. They burst into the mind,glowing with the heat of creation.How they do it is a mystery,but they must come from somewhere.Let's assume they come from the"unconscious".This is reasonable,for psychologists use this term to describe mental processes,which are unknown to the individual.Creative thought depends on what was unknown becoming known.All of us have experienced this sudden arrival of a new idea,but it is easiest to examine it in the great creative personalities,many of whom experienced it in an intensified form and have written it down in their life stories and letters.One can draw examples from genius in any field,from religion,philosophy,and literature to art and music,even in mathematics,science,and technical invention,although these are often thought to depend only on logic and experiment.All truly creative activities depend in some degree on these signals from the unconscious,and the more highly insightful the person,the sharper and more dramatic the signals become.Psychologists use the term "unconscious" to describe the mental processes.A:Right B:Wrong C:Not mentioned

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考题 What enables some people to get big creative breakthroughs while others only get small and?non-creative breakdowns,blaming themselves and society?Are some people“gifted”?Are there?other factors?21?work—factors that we have more control over than we think? While nobody can deny the?22?that some people seem to be blessed with particular?creativity,research shows that anyone can?23?their chances of coming up with new and original?ideas?24?they would only engage themselves more in the process of?25．It′s the old Thomas?Edison thing about“discovery?26?99 percent perspiration(汗水)and 1 percent inspiration．”27,the studies prove this:great creative breakthroughs usually happen only?28?intense?periods of struggle．It is sustained effort towards a specific goal?29?eventually prepares for great?creative insights． This kind of sustained effort does not always?30?immediate results,a fact that not only?separates the innovators(革新者)from non-innovators,but?31?leads some people to conclude?that it is just not?32?for them．“Maybe I should have gone to medical school like my mother?wanted,”they wonder when the breakthrough is?33?to be found．Alas,one forgets during their?inevitable encounters?34?self-doubt,that the big surprise is never?35．Indeed,it can happen?at any time and place．第34题的答案是（）A.against B.across C.with D.into

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考题资料：People differ greatly in their readiness to try new products. In each product area，there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start，an increasing number of people adopt the new product. The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders，they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally，laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself. Which group adopts new ideas before the average person？A.Early adopters B.Innovators C.The early majority D.All above

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考题共用题干第二篇Three Ways to Become More CreativeMost people believe they don't have much imagination.They are wrong. Everyone has imagination,but most of us,once we become adults,forget how to access it. Creativity isn't always connected with great works of art or ideas.People at work and in their free time routinely think of creative ways to solve problems.Maybe you have a goal to achieve,a tricky question to answer or you just want to expand your mind!Here are three techniques to help you.This technique involves taking unrelated ideas and trying to find links between them.First,think about the problem you have to solve or the job you need to do.Then find an image,word,idea or object,for exam- pie,a candle.Write down all the ideas/words associated with candles:light,fire,matches,wax,night,silence, etc.Think of as many as you can?The next stage is to relate the ideas to the job you have to do?So imagine you want to buy a friend an original present,you could buy him tickets to a match or take him out for thenight.Imagine that normal limitations don't exist. You have as much time/space/money,etc.as you want. Think about your goal and the new possibilities.If,for example,your goal is to learn to ski,you can now prac- tice skiing every day of your life(because you have the time and the money).Now adapt this to reality.May- be you can practice skiing every day in December,or every Monday in January.Look at the situation from a different point of view. Good negotiators（谈判者）use this technique in business; and so do writers.Fiction writers often imagine they are the characters in their books.They ask questions: what does this character want?Why can't she get it?What changes must she make to get what she wants? What does she dream about?If your goal involves other people,put yourself" in their shoes".The best fisher- men think like fish!According to the passage,when we become adults_______________.A:most of us are no longer creativeB:we are not as imaginative as childrenC:we can still learn to be more creativeD:we are unwilling to be creative

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考题共用题干第二篇Three Ways to Become More CreativeMost people believe they don't have much imagination.They are wrong. Everyone has imagination,but most of us,once we become adults,forget how to access it. Creativity isn't always connected with great works of art or ideas.People at work and in their free time routinely think of creative ways to solve problems.Maybe you have a goal to achieve,a tricky question to answer or you just want to expand your mind!Here are three techniques to help you.This technique involves taking unrelated ideas and trying to find links between them.First,think about the problem you have to solve or the job you need to do.Then find an image,word,idea or object,for exam- pie,a candle.Write down all the ideas/words associated with candles:light,fire,matches,wax,night,silence, etc.Think of as many as you can?The next stage is to relate the ideas to the job you have to do?So imagine you want to buy a friend an original present,you could buy him tickets to a match or take him out for thenight.Imagine that normal limitations don't exist. You have as much time/space/money,etc.as you want. Think about your goal and the new possibilities.If,for example,your goal is to learn to ski,you can now prac- tice skiing every day of your life(because you have the time and the money).Now adapt this to reality.May- be you can practice skiing every day in December,or every Monday in January.Look at the situation from a different point of view. Good negotiators（谈判者）use this technique in business; and so do writers.Fiction writers often imagine they are the characters in their books.They ask questions: what does this character want?Why can't she get it?What changes must she make to get what she wants? What does she dream about?If your goal involves other people,put yourself" in their shoes".The best fisher- men think like fish!The second technique suggests that you just imagine _______________.A:setting a goal is as simple as skiingB:you have every resource to achieve your goalC:new possibilities will soon appearD:December and January are the best months for skiing

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考题共用题干 Child ConsultantsThese days,"what do you want to do when you grow up?"is the wrong question to askchildren in the USA.The________(1)should be:"what job are you doing now?"American companies are employing more and more young people as consultants to evaluateproducts for child ________(2).The 12-to-19 __________(3) group spends morethan $100 billion a year in the USA.Specialist agencies have been created to help manufacturers ask kids about all the latest trends in clothes,food and_________(4) markets. One__________(5),Teenage Research Unlimited , has panels（评判小组）of teenagers who give their verdict(裁决)on products. ________(6) jeans（牛仔裤）.Another company,Doyle Research Associated,holds two-hour sessions in a room _________(7) the"imaginarium（想象室）."Children are encouraged to play games toget________ (8)a creative mood.They have to write down any ideas that__________(9)into their heads.Some manufacturers prefer to do their own___________(10)research.The software company Microsoft runs a weekly"Kid's Council"at its headquarters in Seattle,___________(11)a panel of school children give their verdict on the________(12)products and suggest new ones. One 11-year-old,Andrew Cooledge,told them that they should make more computer games which would appeal equally__________(13)boys and girls.Payments for the work are increasingly attractive.Andrew Cooledge was paid $250 and given some software.__________(14),even if their ideas are valuable,the children will never make a fortune.They cannot have the copyright to their ideas.These are not jobs they can hold for long.__________(15)their mid-teens they can be told that they are too old._________(8) A:into B:out of C:along with D:over

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考题单选题______ passion, people won’t have the motivation or the joy necessary for creative thinking.A ForB WithoutC BeneathD By

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考题单选题You don't have to show（）to me. You can have your own ideas.A attachmentB aggressionC submarineD submission

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考题单选题What’s the main idea of the passage?A Some manners on visiting British and American people’s home.B Different table manners between British and American people.C Different ideas about the home between British and American peopleD Different ideas about how to get along well with neighbors between British and American people

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考题单选题Senior citizens are advised to go in for some creative activities to keep themselves mentally young.A search forB invest inC engage inD work out

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考题单选题Which of the following is the main idea of the passage?A The impressive profits tend to undermine the integrity of the university.B Some universities are struggling with new ways to turn ideas into cash.C It’s important to make use of bright ideas to make more profits.D Columbia’s new site is to create profits.

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