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Door-knocking is the most effective way of making face-to-face community contact, but it has become a lost art. With the recent focus on customer privacy, door-knocking seems like an intrusion into other people's lives. But those who try it for the first time are usually surprised by the pleasant reception they receive. Here are some suggestions that will help you promote your services face-to-face.
BEFORE YOU GO OUT
Begin with a door hanger
Try leaving a door hanger two days before you go door knocking. It should briefly describe the project and say that someone will be around in person.
Wear an official name tag
Door-knockers should wear name tags with the logo of their organization. The best name tags will also include a color photo and the name of the caller.
Have people knock their own blocks
The easiest way to do door-knocking is to try your local area first. Being a neighbor creates an immediate connection with the person answering the door; after that, everything else is easy.
WHEN YOU GO OUT
When to go and what to do first
The best times to knock are usually Saturdays. On other days, after dinner is ideal. When someone answers the door, smile and introduce yourself. Give the name of your organization and, briefly, the reason for the visit.
State what action the other person should take and the benefits
Tell the person what they need to do and how their actions will benefit themselves and others.
Record contact information on the spot
Record names, addresses, email addresses, phone numbers, and responses to questions on the spot. You won't remember them later!
21. Why does the author say that door-knocking has become a lost art?
A. It is not effective, no one will take this method any more.
B. People focus on privacy increasingly, so door-knocking seems like an intrusion into other people's lives.
C. It is very difficult to do door-knocking, no one knows how to do it now.
22. Which step should be firstly taken when you try door-knocking?
A. Have people knock their own blocks.
B. Wear an official name tag.
C. Leave a door hanger.
23. Which time is not appropriate for door knocking?
A. Saturday afternoon.
B. Monday morning.
C. Thursday evening.
24. Who will receive pleasant reception when they try door-knocking?
A. A stranger who is not living in this community and gives no notice for his/her visit.
B. An offensive acquaintance who comes at any time.
C. A neighbor who does good preparation and has significant project to introduce.
25. What does the underlined phrase “on the spot” mean?
A. without delay.
B. at some place.
C. in a difficult situation.
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