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【单选题】提出logos这抽象概念的是（）。
A．米利都学派
B．毕达哥拉斯学派
C．德谟克利特
D．赫拉克拉特
参考答案和解析
D
更多 “【单选题】提出logos这抽象概念的是（）。A．米利都学派B．毕达哥拉斯学派C．德谟克利特D．赫拉克拉特” 相关考题
考题
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
According to the passage, what can attract customers’ eyes? A.The corporate identity.
B.Quality of the product.
C.Packaging images.
D.All of above
考题
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____.
A.the examples of logos which are emotive and can inspire loyalty
B.the examples of giving people idea of the products by using the images
C.the examples of logos which fit in with contemporary design
D.None of above
考题
抽象概念是不可以授予专利的，因为（）。A、他人无法根据一种抽象概念就直接产生实际的效果，必须存在推理的过程与实施的步骤B、抽象概念无法揭示明确的权利范围或可用的技术内容C、抽象概念不具有创造性D、一个抽象概念可以产生无限个具体化的结果，给予一个单纯抽象概念以专利保护，会限制产业进一步的发展和有效利用，不符合专利制度的基本精神
考题
多选题抽象概念是不可以授予专利的，因为（）。A他人无法根据一种抽象概念就直接产生实际的效果，必须存在推理的过程与实施的步骤B抽象概念无法揭示明确的权利范围或可用的技术内容C抽象概念不具有创造性D一个抽象概念可以产生无限个具体化的结果，给予一个单纯抽象概念以专利保护，会限制产业进一步的发展和有效利用，不符合专利制度的基本精神
考题
判断题将logos作为单独的哲学观念提高到自己作品的首要地位的是泰勒斯。A
对B
错
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