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As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly, 5000 years of tea. The goal: to build hip hang-outs mat tap into a new taste for China’s emerging middle class. Starbucks China doesn’t plan any advertising, promotions, or other marketing strategies, aside from sponsoring an online coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising medium is the store itself.
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考题
In Asia, the United States tried to contain the People’s Republic of China as well. The United States did not formally recognize the People's Republic of China (PRC) for 30 years after its founding.()此题为判断题(对，错)。
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DImagine，one day，getting out of bed in Beijing and being at your office in Shanghai in only a couple of hours，and then，after a full day of work，going back home to Beijing and having dinner there．Sounds unusual，doesn't it? But it's not that unrealistic，with the development of China’s high—speed railway system．And that’s not a11．China has an even greater high—speed railway plan—to connect the country with Southeast Asia，and eventually Eastern Europe．China is negotiating to extend its own high·-speed railway network to up to 17 countries in 1 0 to 15 years，eventually reaching London and Singapore．China has proposed three such projects．The first would possibly connect Kunming withSingapore via Vietnam and Malaysia．Another could start in Urumqi and go through Kazakhstan and Uzbekistan，and possibly to Germany．The third would start in the northeast and go north through Russia and then into Western Europe．If China’s plan for the high-speed railway goes forward，people could zip over from London to Beiling in under two days．The new system would still follow China’s high—speed railway standard．And the trains would be able to go 346 kilometers an hour，almost as fast as some airplanes．China’s bullet train(高速客车)，the one connecting Wuhan to Guangzhou，already has the World’s fastest average speed．It covers 1,069 kilometers in about three hours． Of course，there are some technical challenges to overcome．There are so many issues that need to be settled，such as safety，rail gauge(轨距)，maintenance of railway tracks．So，it’s important to pay attention to every detail．But the key issue is really money．China is already spending hundreds of billions of yuan on domestic railway expansion．China prefers that the other countries pay in natural resources rath er than with capital investment．Resources from those countries could stream into China to sustain development．It’11 be a win-win project. For other countries，the railway network will definitely create more opportunities for business，tourism and so on，not to mention the better communication among those countnes．For China，such a project would not only connect it with the rest of Asia and bring some much-needed resources，but would also help develop China’s far west．We foresee that in the coming decades，millions of people will migrate to the western regions，where the land is empty and resources unused．With high-speed trains，people will set up factories and business centers in the west once and for a11．And they’11 trade with Central Asian and Eastern European countries．67．China’s new high-speed railway plan will be a win-win project because ．A．China will get much-needed resources and develop its western regionsB．China and the countries involved will benefit from the project in various waysC．China will develop its railway system and communication with other countriesD． the foreign countries involved will develop their railway transportation，business and tourism
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下面说明不正确的是A．char a［10］="china";B．char a［10］,*p=a;p="china"C．char *a;a="china";D．char a［10］,*p;p=a="china"
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下面判断正确的是A．char*a="china"；等价于char *a；*a="china"；B．char str[5]={"china"}；等价于char str[]={"china"}；C．char*S="china"；等价于char *S；S="china"；D．char c[4]="abc"，d[4]="abc"；等价于char c[4]=d[4]="abc"；
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－ Can I exchange foreign currency in Bank of China －()
A、No, you can’t. Bank of China is not responsible for exchanging foreign currency.B、Yes, you can. Bank of China is an authorized foreign exchange bank.C、No, you can’t. Bank of China is not open on Sundays.
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China’s markets have been strengthened by Strong domestic consumption and it also stimulated both multinationals and domestic companies to shift the emphasis of their operations from 'Made in China' to 'Made for China'.()此题为判断题(对，错)。
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McDonald’s will follow the example of Starbucks in serving coffee of different sizes such as “venti” and “grande”.()
此题为判断题(对，错)。
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China is a historic country with 5000 years of ________.
A.warriorsB.pagodasC.imaginationD.civilization
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短文理解听力原文： The banking system of China evolved from a mono-banking system between the 1940s and the early 1970s. Not until 1978 did China's banking system make a drastic shift in its banking philosophy and structure. The shift is not only a necessity for the country's development, but also acts as a gesture showing the "openness" of the country to the outside world.Today, after nearly forty years of rapid development, China is moving towards a modem and market-oriented banking structure although there is still much to be improved to meet the needs of the country's development.In the mid 1990s, banks in China began to focus their attention on capital adequacy requirements, non-performing and bad loans, profitability and also the industry's overall expansion strategy. Reforms of monetary and financial system in China are speeding up in the 90s. Existing specialized banks gradually have become commercial banks.21. What kind of banking system did China have before the 1980s?22.Up to now, how long has China experienced rapid development?23.What are the banks in China focusing their attention on?(21)A．The same system as in the western countries.B．A mono-banking system.C．A modern banking system.D．A commercial banking system.
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下面说明不正确的是( )。A．chara[10]="china"；B．chara[10]，*p=a；p="chiua"；C．char*a；a="china"；D．chara[10]，*p；p=a="china"；
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下面判断正确的是( )。A．char *a="china"；等价于char *a；*a="ghina"；B．char str[5]={"china"}；等价于char str[]={"china"}；C．char*s="china"；等价于char*s；s="china"；D．charc[4]="abc"，d[4]="abc"；等价于char c[4]=d[4]="abc"；
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A vessel casualty must be reported to the MSA in China if it involves ______.A.loss of lifeB.an injury requiring only first aidC.property damageD.loss of equipment which doesn't reduce the vessel's maneuverability
考题
The CEO of Star Records announced plans for aggressive expansion, saying the company will purchase ( ) new properties in the next two years.
A. many
B. little
C. much
D. any
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Nancy Liu amved in Sydney from China as a"skilled immigrant"with an economics degree 14 years ago.With her husband,she set up a business consultancy in the suburb in southem Sydney.However,Liu was only an epitome of thousands of Chinese investors.Since then,Chinese investment has transformed the city:many of its shop signs are now in Chinese.Ms Liu was a forerunner of a new wave of Chinese immigrants to Australia's oldest and biggest city.Hong Kong once supplied most of Australia's Chinese settlers,but over the past few years the pattern has shifted.Now it is the rising middle classes from other places of China who go there,looking for a more relaxed life style.About 4%of Sydney's people were bom in China.Currendy,China has become Australia's biggest trading partner,and its largest source of foreign students.
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Today，China’s massive industrialization and_____for cars have made it dependent on oil imported from the Middle East and Africa .A.nostalgia
B.substitution
C.mania
D.anecdote
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下面的说明中，错误的是（）。A、char a[10]= “china”；B、char a[10]， *p=a； p=“china”；C、char *a； a=“china”；D、char a[10]， *p； p=a=“china”；
考题
下面判断正确的是（）A、char*a="china"；等价于char*a；*a="china"B、charstr[10]={"china"}；等价于charstr[10]；str[]={"china"}；C、char*s="china"；等价于char*s；s="china"；D、charc[4]="abc"，d[4]="abc"；等价于charc[4]=d[4]="abc"
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填空题The Capital Airport is the largest one in China.→ The Capital Airport is ____ any other airport in China.
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单选题The gas reserves in the far west and off the eastern and southern coasts of China ______.A
have been tapped for more than 50 years.B
have an output that is failing.C
are just beginning to be tapped.D
are not nearly enough to provide for the nation’s fuel consumption.
考题
问答题Converting the Masses: Starbucks in China It sounds like Mission Impossible: Sell coffee to China’s tea drinkers. Starbucks’ solution is to select high-profile locations on the busiest streets, where stores are sure to seduce the see-and-be-seen set. As Starbucks launches an aggressive expansion in China, a coffee frontier steeped in nearly, 000 years of tea. The goal: to build hip hang-outs mat tap into a new taste for China’s emerging middle class. Starbucks China doesn’t plan any advertising, promotions, or other marketing strategies, aside from sponsoring an online coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising medium is the store itself. But in fast-changing Chinese cities, finding locations that will embody the fight lifestyle is more akin to gambling than science. The computerized mapping databases that the company uses to test a potential street comer in the United States would be little help in Chinese cities. Starbucks also faces an uphill battle. Local media reported that 70％of people they surveyed would rather not see the chain in Beijing’s Forbidden City. And even for middle-class Chinese, Starbucks is a barely affordable luxury. While retailers say a top marketing weapon in urban China is to charge more for public consumption. That’s because Chinese customers have different priorities than their American yuppie counterparts. Guys 40 years old are not coffee drinkers, but if the environment is good and the coffee is not bad, they’ll come back. The store layout, artwork and food options make Starbucks more friendly to Chinese eyes, but coffee remains the core offering and people don’t go there for the coffee. They go there to present themselves as modem Chinese in a public setting.
考题
问答题Passage 8 Some people might want a “double tall skinny hazelnut decaf latte”, but Howard Schultz is not one of them. The chairman and “chief global strategist” of the Starbucks coffee chain prefers a Sumatra roast with no milk, no sugar and poured from a French press—the kind of pure coffee, in fact, favoured by those coffee snobs who sneer at Starbucks, not just for its bewildering variety of choice and flavours (55,000 different drinks, by the company’s count), but for its very ubiquity—over 10,500 locations around the world, increasing at a rate of five a day, and often within sight of each other. Starbucks knows it cannot ignore its critics. Anti-globaiisation protesters have occasionally trashed its coffee shops; posh neighbourhoods in San Francisco and London have resisted the opening of new branches; and the company is a favourite target of internet critics, on sites like www.ihatestarbucks.com. Mr. Schultz is watchful, but relaxed: “We have to be extremely mindful and sensitive of the public’s view of things... Thus far, we’ve done a pretty good job.” Certainly, as reviled icons of American capitalism go, Starbucks is distinctly second division compared with big leaguers like, say, McDonald’s. The reason, argues Mr. Schultz, is that the company has retained a “passion” for coffee and a “sense of humanity”. Starbucks buys expensive beans and pays its growers—be they in Guatemala or Ethiopia—an average of 23% above the market price. A similar benevolence applies to company employees. Where other corporations seek to unload the burden of employee benefits, Starbucks gives all American employees working at least 20 hours a week a package that includes stock options (“Bean Stock”) and comprehensive health insurance. For Mr. Schultz, raised in a Brooklyn public-housing project, this health insurance—which now costs Starbucks more each year than coffee—is a moral obligation. At the age of seven, he came home to find his father, a lorry-driver, in a plaster cast, having slipped and broken an ankle. No insurance, no compensation and now no job. Hence what amounts to a personal crusade. Most of America’s corporate chiefs steer clear of the sensitive topic of health-care reform. Not Mr. Schultz. He makes speeches, lobbies politicians and has even hosted a commercial-free hour of television, arguing for reform of a system that he thinks is simultaneously socially unjust and a burden on corporate America. Meanwhile the company pays its workers’ premiums, even as each year they rise by double-digit percentages. The goal has always been “to build the sort of company that my father was never able to work for.” By this he means a company that “remains small even as it gets big”, treating its workers as individuals. Starbucks is not alone in its emphasis on “social responsibility”, but the other firms Mr. Schultz cites off the top of his head—Timberland, Patagonia, Whole Foods—are much smaller than Starbucks, which has 100,000 employees and 35m customers. Indeed, size has been an issue from the beginning. Starbucks was created in 1971 in Seattle’s Pike Place Market by three hippie-ish coffee enthusiasts. Mr. Schultz joined the company only in1982. Inspired by a visit to Milan in 1983, he had envisaged a chain of coffee bars where customers would chat over their espressos and cappuccinos. Following his dream, Mr. Schultz set up a company he called “Il Giornale”, which grew to a modest three coffee bars. Then, somehow scraping together $ 3.8m (“I didn’t have a dime to my name”), he bought Starbucks from its founders in 1987. Reality long ago surpassed the dream. Since Starbucks went public in 1992, its stock has soared by some 6,400%. The company is now in 37 different countries. No doubt the coffee snobs will blanch at the prospect. Yet they miss three points. The first is that, thanks to Starbucks, today’s Americans are no longer condemned to drink the insipid, over- percolated brew that their parents endured. The second, less recognised, is that because Starbucks has created a mass taste for good coffee, small, family-owned coffee houses have also prospered (and no one has ever accused Starbucks, with its $ 4 lattes, of undercutting the competition). The most important point, however, is that Mr. Schultz’s Starbucks cultivates a relationship with its Customers. Its stores sell carefully selected CD-compilations, such as Ray Charles’s “Genius Loves Company”. Later this year the company will promote a new film, “Akeelah and the Bee”, and will take a share of the profits. There are plans to promote books: Customers can even pay with their Starbucks “Duetto” Visa card. Short of some health scare that would bracket coffee with nicotine, there is no obvious reason why Starbucks should trip up, however ambitious its plans and however misconceived the occasional project. Mr. Schultz says: “I think we have the licence from our customers to do more.” The key is that each Starbucks coffee house should remain “a third place”, between home and work, fulfilling the same role as those Italian coffee houses that so inspired him 23 years ago. 1. What does the author mean by “Starbucks is distinctly second division compared with big leaguers like, say, McDonald’s”? According to Mr. Shultz, what is the reason for that? 2. What is Mr. Schultz’s “personal crusade”? What made him so devoted to it? 3. What does Mr. Shultz mean by “I think we have the license from our customers to do more”? (Para.10). Give some examples.
考题
单选题Shanghai is the most largest city by population in the People's Republic of China.A
isB
the most largest cityC
inD
the People's Republic of China
考题
单选题A vessel casualty must be reported to the MSA in China if it involves（）.A
loss of lifeB
an injury requiring only first aidC
property damageD
loss of equipment which doesn't reduce the vessel's maneuverability
考题
单选题China's recent policy will bring the high-tech benefits of the West back to _____ China's modernization.A
causeB
expectC
fuelD
cherish
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单选题下面的说明中，错误的是（）。A
char a[10]= “china”；B
char a[10]， *p=a； p=“china”；C
char *a； a=“china”；D
char a[10]， *p； p=a=“china”；
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