CIA考试《经营管理技术》章节练习(2020-09-18)
发布时间:2020-09-18
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1、产业退出的经济障碍除了企业资产的专门性过强、企业的业务之间具有战略的互补关系等因素外,还包括以下哪项?
A.企业的技术创新
B.企业资源的非共享性
C.企业财务上的障碍
D.企业人员在情绪上的障碍
答案:D
2、影响用户市场需求的主要因素除了技术因素、产品因素、社会因素以及经济因素外,还包括以下哪些因素?
Ⅰ政治因素
Ⅱ文化因素
Ⅲ自然因素
Ⅳ心理因素
A.只有Ⅰ
B. Ⅰ和Ⅱ
C. Ⅰ、Ⅲ和Ⅳ
D. Ⅰ、Ⅱ、Ⅲ和Ⅳ
答案:D
3、奔驰公司在轿车生产线上采取差别化战略,在卡车生产线上采取成本领先战略;而同为汽车行业的福特公司靠的是成本领先战略。鉴于此,对于如何运用竞争战略,下列哪项的描述是不恰当的?
A.一个经营单位可以在不同的产品线上采取不同的竞争战略。
B.不同的经营单位可以在相同的产品线上采取不同的竞争战略。
C.采取何种竞争战略,关键在于经营单位内部而不在于市场。
D.竞争战略的采用是有差异的,它们要求经营单位处于相同市场的相同阶段。
答案:D
4、一家企业自己打算扩建工厂、扩大生产能力并宣告自己即将推出一种新产品,从对竞争对手市场信号分析的角度来看,以下哪项是错误的?
A.这是竞争对手使用的正式的信息传递方式,说明该企业可能采取的行动。
B.竞争对手的这种信号的传递有多种功能,主要是想抢先于竞争者占领有利地位。
C.竞争对手的这种做法其实并没有什么用意,只不过是表明它采取了一种行动罢了。
D.竞争对手的这种做法是其进行市场竞争的一种做法,它希望竞争者不再去研究这种新产品,这样他就可以独占这种新产品的生产与销售,从而垄断整个市场。
答案:C
5、国内某著名电视机生产企业由于质量优异,尽管价格比一般电视机的价格高出20%,但仍然受到广大消费者的青睐。该企业取得成功的因素最有可能归结为以下哪种战略?
A.产品质量差别化战略
B.产品可靠性差别化战略
C.产品创新差别化战略
D.产品品牌差别化战略
答案:A
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下面小编为大家准备了 国际内部审计师(CIA考试) 的相关考题,供大家学习参考。
短文理解
听力原文: Dealers in government and private securities need short-term financing to purchase new securities and carry their existing portfolios of securities until those securities are sold to customers or reach maturity. Such loans are readily granted by many of the largest banks because of their high quality--often backed by pledging the dealer's holdings of government securities as collateral. Moreover, many loans to securities dealers are so short-overnight out to a few days that the bank can quickly recover its funds or make a new loan at a higher interest rate if the credit markets have tightened up.
21. Who need short-term financing according to the passage?
22.Why such loans are so high quality?
23.How long will the dealers keep such loans?
(21)
A.Dealers in foreign exchange.
B.Dealers in government bonds.
C.Dealers in IPO.
D.Dealers in government & private securities.
解析:录音原文第一句就提到Dealers in government and private securities need short-term financing to purchase new securities and…。
Who is the "recipient" in the settlement?
A.The correspondent bank.
B.The British bank.
C.The British importer.
D.The American supplier.
解析:收款是美国的供应商。所以D选项正确。
You should deposit a certain amount of money with a bank before you buy a house.
A.Right
B.Wrong
C.Doesn't say
解析:文中第一段第一句只说When you buy a house, it is likely that you will be able to borrow a large part of the cost from a building society...并没有说应该在银行存上一笔钱。
FLOOR BROKERS, when a commission broker has (56) that he cannot execute personally because of their number or because of the activity of the market, he engages the services of a floor broker. These floor brokers were once referred to as $ 2 brokers, because at one time they charged a fee of $2 per (57) ; today this fee is (58) higher. Commissions are shared on these orders. It is easy to see that smaller commission brokers are especially prone to (59) by an influx of orders. The floor broker, as a freelance operator, provides a (60) function in ensuring that the exchange's business is conducted rapidly and efficiently.
(41)
A.commands
B.instructions
C.arrangements
D.orders
解析:command命令,但这是一种带有强制性的命令,一般来说都是指上级对下级的命令。instruction指示,用法说明,一般来说都是指产品用法说明,用法指示。arrangement是指“安排,部署”。order是指“指令”。文中是指经纪人收到的客户的交易指令。
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