2019年福建商务英语考试报名条件

发布时间:2018-11-29


参加BEC考试不需要任何特殊资格,报名不受年龄、性别、职业、地区、学历等限制,适用人群为具有初、中、高级英语水平者,且以从事商务工作为学习目的。


任何人(包括学生、待业人员等)均可持本人身份证到当地考点报名。


在华工作的外籍人员和现役军人亦可持本人有效身份证件及两张照片报名参加考试,也可持工作证和单位介绍信报名。


下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。

— You are the manager of the marketing department in your company. A new assistant manager has recently been appointed and will start work soon.

— Write an email to all staff in the department:

— explaining the need for the appointment

— saying when the assistant manager will start work

— describing the experience the assistant manager has.

— Write 40 - 50 words.

From: Candace Woodward

To: All marketing staff

Subject: New assistant manager

正确答案:To support our strategy of growing sales in our Asian and African markets a new position of assistant manager has been created. Paul Fisher has been appointed and will start on 1st September Paul has worked for several years in marketing toys concentrating on the Far East.
To support our strategy of growing sales in our Asian and African markets, a new position of assistant manager has been created. Paul Fisher has been appointed, and will start on 1st September Paul has worked for several years in marketing toys, concentrating on the Far East.

—You work for a small chain of clothing stores. The Managing Director has asked you to write a short report on last month's performance.

—Look at the charts and table below, on which you have already made some handwritten notes.

—Then, using all your handwritten notes, write the report for your Managing Director

—Write 120-140 words.

正确答案:To: Chris Sutcliffe Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply from 2% to 8% mainly because of dissatisfaction with the new manager on the other hand there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes which are already the best selling goods increased from 60 to 65% of total sales at the expense 'of men's clothing. Children's clothes were unchanged at 20%.
To: Chris Sutcliffe, Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D, compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover, which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change, while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply, from 2% to 8%, mainly because of dissatisfaction with the new manager on the other hand, there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes, which are already the best selling goods, increased from 60 to 65% of total sales, at the expense 'of men's clothing. Children's clothes were unchanged, at 20%.

Good acquaintance of finance is a must.

正确答案:A
A

Financial Planning: the factors involved in deciding on appropriate pricing strategies

正确答案:Suggested answers: a.In any single market three basic factors determine the boundaries of the pricing decision. The price floor or minimum price is bounded by product cost. The price ceiling or maximum price is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b.In addition to developing a pricing system the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost competition and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation resale price maintenance legislation price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs middlemen in elongated international channels of distribution and multinational accounts demanding equal price treatment regardless of location. c.Pricing decisions have a major impact on a number of societal groups: consumers customers employees stockholders the public interest and of course the competition. These interest groups are affected by pricing decisions which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d.The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide.
Suggested answers: a.In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b.In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c.Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d.The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析:constrain强迫,强制,束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的,分开的。detract from贬低,减损。premature早熟的,仓促的。

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