打算备考商务英语,请问一下,商务英语是不是划分...
发布时间:2021-08-12
打算备考商务英语,请问一下,商务英语是不是划分了等级了的呢?
最佳答案
去考试吧,这个商务英语是有等级划分的哦
商务英语有三个等级。
1、BEC初级(BEC Preliminary Level,缩略为 BEC P)。
2、BEC中级(BEC Vantage Level,缩略为 BEC V)。
3、BEC高级(BEC Higher Level,缩略为 BEC H)。
商务英语该系列考试是一项语言水平考试,根据公务或商务工作的实际需要,对考生在一般工作环境下和商务活动中使用英语的能力从听、说、读、写四个方面进行全面考查,对成绩及格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。
该证书由于其颁发机构的权威性,在英国、英联邦各国及欧洲大多数国家的商业企业部门获得认可,成为确认证书持有者英语能力证明的首选证书,同时也是在所有举办该项考试的国家和地区求职的“通行证”。
商务英语证书考试(BEC)由中英双方合办。英国剑桥大学考试委员会负责命题,阅卷,颁发证书。中国教育部考试中心负责报名、印制试卷和组织考试。
下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。
— You are the manager of the marketing department in your company. A new assistant manager has recently been appointed and will start work soon.
— Write an email to all staff in the department:
— explaining the need for the appointment
— saying when the assistant manager will start work
— describing the experience the assistant manager has.
— Write 40 - 50 words.
From: Candace Woodward
To: All marketing staff
Subject: New assistant manager
To support our strategy of growing sales in our Asian and African markets, a new position of assistant manager has been created. Paul Fisher has been appointed, and will start on 1st September Paul has worked for several years in marketing toys, concentrating on the Far East.
Good acquaintance of finance is a must.
A
Financial Planning: the factors involved in deciding on appropriate pricing strategies
Suggested answers: a.In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b.In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c.Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d.The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析:constrain强迫,强制,束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的,分开的。detract from贬低,减损。premature早熟的,仓促的。
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