BEC商务英语高级口语知识:问题的讨论和解决部...

发布时间:2021-03-12


BEC商务英语高级口语知识:问题的讨论和解决部分


最佳答案

 BEC高级商务英语考试的难度比其他两个等级都要高,一般选择这项考试的考生都是有较好的商务英语基础的。当然想要通过也不是那么容易的,比如说口语部分,大家知道如何应对问题的讨论和解决部分吗?如果你还不了解,来看看吧。

  BEC高级口语考试的时间:7分钟左右

  BEC高级口语考试的形式:每个考生得到相同的文字资料,按照要求对需要解决的问题进行讨论,并最终得出结果。考生在进行考试前有30秒时间阅读文字材料,并且在考试过程中可以参考材料。

  BEC高级口语考试内容:本项考试为考生模拟了商业工作的真实环境,包括商业活动中任何可以进行双向交流的场合。但仍然处于以下范围中:广告、求职、通信联系、商业交流、经营者与顾客的关系、财政、会计、生产管理、生产安全、员工健康、员工管理、员工招聘、 员工培训、市场、销售、货物运输、技术等等。

  BEC高级口语考试的目的是:考官考察考生运用英语进行交流的能力。包括:正确的组织和进行对话的能力;对问题做出正确的回应和分析的能力;做出判断的能力。

  BEC高级口语考试从难度上来说居于口语三项考试之首。

  考生在本项考试中必须做到:

  1.仔细阅读本项考试文字材料,明确所要达到的目的。(讨论什么;决定什么)

  2.在讨论的开头迅速对所讨论的话题的背景进行简单介绍。

  实用技巧:将文字材料中的字句进行简化并表达出来。(见范例)

  3.两名考生讨论和解决的问题进行。

  实用步骤1:一问一答式的讨论(范例1)

  A提问(一句话)——B回答(一句话),阐述理由(两句话),A附和(一句话),阐述理由(两句话)——一B提问(一句话)——A回答(一句话),阐述理由(两句话),B附和(一句话),阐述理由(两句话).——A或B定下决定(一句话)——B或A支持决定(一句话)。

  这种方法思路清晰明确,但切忌回答过于简单。

  实用步骤2:各自阐述观点的讨论(范例2)

  A阐述观点(一句话)和理由(两句话)——B对A的观点表态(一句话),阐述自己的观点并阐述理由(两句话)——双方讨论,深入阐述本人观点(A,B各两句话)——定下决定(A,B各一句话)。

  这种方法适合对问题的辩论。但考生需注意彼此的交流。


下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。

Dear Sirs,

The order mentioned above was delivered to our warehouse 2 days after it arrived in Chicago 8th Jan. and we regret that we have to complain about the conditions in which we received it.

In our order we stipulated that we required four dozen of your men's suits pattern CS/7, and in your invoice, No. CP/78, you charged us for this quantity, but it is clear that you have packed only three dozen in Case 3, 【B1】______ . We would therefore appreciate an explanation and your prompt action to send us the missing dozen suits.

Very much more serious is the condition of the ladies' trousers suits that you packed in Case 2. Of the six dozen that this case contains, 【B2】______ . It is quite clear that this is solely due to the totally inadequate way in which they had been packed for you had not lined the case with any waterproof paper. 【B3】______

【B4】______ , whereas in our order we had stated that we required your pattern CS/9 which is stated in your catalogue as being made up from heavy-weight material. There is no market here for tropical suits, and so we must emphasize 【B5】______ .

We must stress that the mistakes that you have made in this first order we have placed with you have caused considerable problems for us. We had hoped to include your products in the Spring Sale that is due to open at the end of February, but as it is, it is now clear that we shall not be able to do so. We wish to stress, therefore, that unless you take immediate action to correct the mistakes that you have made, 【B6】______ .

We now expect your prompt reply.

Yours,

Faithfully

A. please correct all the mistakes as soon as possible

B. that we expect you to replace these suits that have been wrongly delivered with those we ordered without delay

C. we shall certainly not consider further orders with you and shall report your company to the American Trade Promotion Office in New York

D. and we think the price is a little bit too high

E. forty have become very sodden in transit and most of these show signs of rotting

F. we are also surprised that you appear to have sent us three dozen lightweight gentlemen's suits in Case 1

G. we therefore expect your prompt action to remedy this situation

H. and there is no sign of the missing dozen in either Case 1 or 2

【B1】______

正确答案:H
H

? Read this part of a note from Emma Jackson, boss of a French travel agency.

We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.

? Write a letter to Hotel Mecure:

? giving a brief self-introduction

? saying what kind of brochure you are going to print

? stating the rate of advertising

? asking for a prompt reply.

? Write 60-80 words.

? Write on your Answer Sheet.

正确答案:Dear Manager We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1000 for 1/2 page. We are looking forward to your early reply. Yours faithfully
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,

Financial Planning: the factors involved in deciding on appropriate pricing strategies

正确答案:Suggested answers: a.In any single market three basic factors determine the boundaries of the pricing decision. The price floor or minimum price is bounded by product cost. The price ceiling or maximum price is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b.In addition to developing a pricing system the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost competition and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation resale price maintenance legislation price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs middlemen in elongated international channels of distribution and multinational accounts demanding equal price treatment regardless of location. c.Pricing decisions have a major impact on a number of societal groups: consumers customers employees stockholders the public interest and of course the competition. These interest groups are affected by pricing decisions which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d.The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide.
Suggested answers: a.In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b.In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c.Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d.The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析:constrain强迫,强制,束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的,分开的。detract from贬低,减损。premature早熟的,仓促的。

Good acquaintance of finance is a must.

正确答案:A
A

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