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名词解释题
说服的中心路径（central route to persuasion）
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在态度改变的路径中，有一种是认为消费者对客体的态度改变不在于考虑对象本身的特性或证据，而是将该对象同诸多线索联系起来，如果同肯定的线索联系起来，消费者就可以接受该广告商品是优质产品的结论，反之会否定优质产品的结论。这种态度改变的路径属于()。A.直接说服路径B.中枢说服路径C.边缘说服路径D.间接说服路径
考题
资料：Think for a moment of your definition of persuasion. If you are like most business people I have encountered, you see persuasion as a relatively staightforward process. First, you strongly state your position. Second,you outline the supporting arguments, followed by a highly assertive, databased exposition. Finally, you enter the deal-making stage and work toward a “close.” In other words, you use logic, persistence, and personal enthusiasm to get others to buy a good idea. The reality is that following this process is one surefire way to fail at persuasion.
Persuasion,in fact,involves demands-compromise. Perhaps that is why the most effective persuaders seem to share a common trait: they are open-minded, never dogmtaic. They enter the persuasion process prepared to adjust their viewpoints and incorporate others’ ideas. When colleagues see that a persuader is eager to hear their views and willing to make changes in response to their needs and concerns, they respond very positively.
What is the main difference between the “persuasion” of most businesspeople and that of the effective persuaded?A.Most businesspeople see persuasion as a straightforward process
B.Unlike most businesspeople effective persuaders are willing to adjust their opinions and hear from others
C.Effective persuaders are open-minded
D.Most businesspeople are more assertive in their persuasion while effective persuaders are more friendly
考题
Which statements describes the remote sites in a Cisco Single-Site Secure Network Foundation solution with remote teleworkers？（）A、They are separate from the central site and use NAT to route through the Internet to the Central SiteB、They are part of the VLANs at the Central Site； they are in the same subnetsC、They use public IP Addresses that are routable through the InternetD、They are in separate subnets but are part of the private address space of the network
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下列哪种响应曲面设计肯定不具有旋转性（Rotatability）（）A、CCD（中心复合设计，Central Composite Design）B、CCI（中心复合有界设计，Central Composite Inscribed Design）C、CCF（中心复合表面设计，Central Composite Face-Centered Design）D、BB（BB设计，Box-Behnken Design）
考题
单选题R·E佩蒂等提出的ELM模型的基本原则是当精心加工的可能性（）A
高时，说服的中枢路径特别有效B
低时，说服的中枢路径特别有效C
高时，边缘说服路径特别有效D
低时，两种说服路径都有效
考题
单选题Which statements describes the remote sites in a Cisco Single-Site Secure Network Foundation solution with remote teleworkers？（）A
They are separate from the central site and use NAT to route through the Internet to the Central SiteB
They are part of the VLANs at the Central Site； they are in the same subnetsC
They use public IP Addresses that are routable through the InternetD
They are in separate subnets but are part of the private address space of the network
考题
单选题佩蒂和休曼等建立的关于态度改变ELM模型的基本原则是（）A
当精细加工的可能性高时，说服的中枢路径特别有效B
当精细加工的可能性低时，说服的中枢路径特别有效C
当精细加工的可能性高时，边缘说服路径特别有效D
当精细加工的可能性高时，两种说服路径都有效
考题
单选题在态度改变的路径中，有一种是把态度的改变看成是消费者认真考虑和综合信息（如广告商标产品的信息）的结果，这种路径是（）A
直接说服路径B
中枢说服路径C
边缘说服路径D
间接说服路径
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单选题在消费者选择的非补偿性模式（Non-Compensatory-Model）理论中，（）可用来描述消费者随机选择属性（选择属性的随机性和重要性有关）来比较品牌，品牌未达最低接受水准者被删除的行为。A
推敲可能性模式（Elaboration-Likelihood-Model）B
周边路径（Peripheral-Route）C
中央路径（Central-Route）D
逐次删除法（Elimination-by-Aspects-Heuristic）
考题
单选题下列哪种响应曲面设计肯定不具有旋转性（Rotatability）（）A
CCD（中心复合设计，Central Composite Design）B
CCI（中心复合有界设计，Central Composite Inscribed Design）C
CCF（中心复合表面设计，Central Composite Face-Centered Design）D
BB（BB设计，Box-Behnken Design）
考题
名词解释题启发式系统性说服模型（heuristic-systematic model of persuasion）
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