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资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.

____are used to show the____of the company.

A.Hair style and clothes; corporate identity
B.Colors and symbols; culture and identity
C.Hair style and clothes; image
D.Colors and symbols; taste and mission

参考答案

参考解析
解析：本题考查细节理解。
【关键词】used to show; of the comany
【主题句】第3自然段All groups from all cultures and throughout the ages have used colors and symbols to show their identity.所有来自不同文化和年龄的群体都使用颜色和符号来表达他们的身份。
【解析】题目意为“____常被用来展示公司的____。”选项A意为“发型和衣着；公司形象”，选项B意为“颜色和符号；文化和身份”，选项C意为“发型和衣着；形象”，选项D意为“颜色和符号；品味和任务”。根据主题句，应选B。
更多 “资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company. There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable. Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity. In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries. Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia. Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. ____are used to show the____of the company.A.Hair style and clothes; corporate identity B.Colors and symbols; culture and identity C.Hair style and clothes; image D.Colors and symbols; taste and mission” 相关考题
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考题 164 Attributes quality data are:A. quantitative or qualitative dataB. quality data for which the products or services is designed and built.C. reflect measurements on a continuous scale of a characteristic of the product or serviceD. indicate management's understanding of the concept of variabilityE. A and B only
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考题 资料：Early Experiences If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of? Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location. Maturity Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers. Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness. If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value. Which of the following is true?A.You should separate new and mature customers in testing your products. B.Approximate customers are equally valuable as real users. C.Salespeople have a lot of customer contact, so they have the same motivations as customers D.Usability test aims to please the customers
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考题 资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company. There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable. Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity. In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries. Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia. Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____. A.the examples of logos which are emotive and can inspire loyalty B.the examples of giving people idea of the products by using the images C.the examples of logos which fit in with contemporary design D.None of above
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考题 资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company. There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable. Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity. In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries. Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia. Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. The passage supplies information that would answer which of the following questions? A.What’s in the image? B.What attracts customers? C.What’s in a logo? D.None of above
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考题 资料：Early Experiences If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of? Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location. Maturity Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers. Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness. If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value. Which of the followings is not mentioned as something you should care about?A.streamlined interface B.free of redundant functionality C.Benefit the customers D.Satisfy all the need of the customers
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考题 资料：Early Experiences If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of? Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location. Maturity Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers. Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness. If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value. Testing has many benefits. Which of the followings is NOT one of them?A.To determine whether the product is user-friendly. B.To see if the process is simple enough for users to understand. C.To learn about users' perspective. D.To cancel a process or navigate to a specific function or location.
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考题 Customers return the product because of（）A、QuantityB、QualityC、Quality controlD、Quality unqualified
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考题 You are developing a product search page named Search.aspx for Web application that will be integrated into Certkiller .com's existing e-Commerce Web site. The Search.aspx page allows customers search for products that match specific criteria. Once a product is located, you want an image of the product to be displayed. You want to use an Image control to display the image. You want to configure the Image control to display a description of the image if the image cannot be displayed in the customer's Web browser. What should you do?（）A、Set the ToolTip property of the Image control.B、Set the ImageUrl property of the Image control.C、Set the AlternateText property of the Image control.D、Set the DescriptionUrl property of the Image control.
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考题 Your company has four regional offices. You install the Windows Deployment Services （WDS） role on the network.  Your company creates three images for each office. There are a total of 12 images for the company. The images will be used as standard images for workstations. You deploy the images by using WDS. You need to ensure that each administrator can view only the images for his or her regional office. What should you do？（）A、Create a global group for each regional office and place the computers in the appropriate global group.B、Create an organizational unit （OU） for each regional office and place the computers in the appropriate OU.C、Place all images into a single image group on the WDS server. Grant each administrator permissions to the image group.D、Place each regional office into a separate image group on the WDS server. Grant each administrator permissions to his or her regional offices image group.
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考题 单选题“Image-making” advertisements try to ______.A exaggerate a product’s qualityB overpraise a product’s qualityC link an unrelated quality to a productD make a true but exact statement of product
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考题 单选题Why has Ms. Washington only placed a small order?A Her company recently went out of business.B She wants to judge the quality of the product.C Her warehouse does not have any more space.D She wants to terminate the transaction with the company.
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考题 单选题According to the fourth paragraph, the discovery of some experts disapproves the belief that loyal customersA recommend the products to other people.B are sensitive to the price of the product.C need less service provided by a company.D contribute more to the image of a company.
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考题 单选题According to the research findings, the customers who will bring in more profit are those whoA are regarded as loyal customers.B happen to buy the products from a company.C trust the quality of the products from a company.D care little about prices of the products.
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考题 单选题What lesson can be best learned from the stories of Chinese restaurant and the European car manufacturer?A To retain customers, service should be improved.B Good quality of product is the most important.C Customer needs should be the primary concern.D Good service and quality can make customers satisfied.
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考题 单选题According to the writer, what does every business, regardless of its size, make effort to achieve nowadays?A Get people to buy their products.B Design and produce new products.C Make their prices more competitive.D Better the quality of their present products.
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考题 问答题Practice 5　　A: What is important when...?　　Choosing offices to rent　　●Location　　●Cost　　●Facilities　　B: What is important when...?　　Choosing packaging for a new product　　●Design of packaging　　●Materials used　　●Cost of packaging
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