网友您好， 请在下方输入框内输入要搜索的题目：
题目内容
（请给出正确答案）
单选题
It can be inferred from the passage that the writer suggests companies should
A
attract the more profitable customers.
B
pay equal attention to all the customers.
C
increase the investments in customer loyalty.
D
focus only on loyal customers.
参考答案
参考解析
解析：
从第五段第二、三句“…companies will have to find ways to measure the relationship between loyalty and profitability so that they can better identify which customers to focus on and which to ignore”可以推测作者建议公司要吸引那些可以带来利益的顾客。故选A。
从第五段第二、三句“…companies will have to find ways to measure the relationship between loyalty and profitability so that they can better identify which customers to focus on and which to ignore”可以推测作者建议公司要吸引那些可以带来利益的顾客。故选A。
更多 “单选题It can be inferred from the passage that the writer suggests companies shouldA attract the more profitable customers.B pay equal attention to all the customers.C increase the investments in customer loyalty.D focus only on loyal customers.” 相关考题
考题
单选题The writer says that companies should be able to organize their move without external help.A
Right.B
Wrong.C
Doesn’t say.
考题
单选题Which parts of the book did the reviewer enjoy reading most?A
The author’s experience in family business operation.B
The lists of helpful information offered by the author.C
The advice on skills in selling made by some business owners.
考题
单选题Financial intermediaries are different from dealers becauseA
the former buy and sell securities.B
the latter create securities.C
the former create securities.
考题
单选题Why does the author mention the book and magazine budgets of individual developers in Para 1?A
To demonstrate that budgets for software developers training are necessary.B
To demonstrate that book and magazine budgets are important to software developers.C
To demonstrate that software development is an information-intense effort.D
To show it is a mistake.
考题
单选题By mentioning “fringe benefit”, the author refers to______.A
a part-time jobB
social welfareC
an additional advantage given besides wagesD
a full-time job
考题
问答题Passage 5 ● Look at these sentences and the five passages chosen from a booklet entitled “How Do I Get Into Export”. The book explains steps to successful exporting. ● Which clip does each sentence refer to? ● For each sentence, mark one letter A, B, C, D or E. ● You will need to use some of these letters more than once. Example He has developed his own company to promote his work. Answer: A 1. A long-term approach has to be taken in projecting how to crack the world market. 2. You can’t rush through this because the choice of the right agency can be crucial for most firms. 3. You are advised to spot a couple of target markets. 4. A self-assessment is required in this phase. 5. At this stage at least one on-the-spot survey has to be conducted in person to assess the local situation and establish distribution. 6. Bankers, accountants, and various agents are chief participants in your planning. 7. You have to get to know generally accepted customs and trade practices in international business. 8. This step requires a good market research concerning the various aspects of the prospective markets. A Commitment: Developing export markets can be costly in terms of time, money have the commitment required to make a success of export? Entering new markets and developing them usually takes considerable time and effort. You must take a long-term view. Consider how many resources and how long it takes to break into a new regional market in Australia. The time and cost can be multiplied several times when you are looking at an overseas market. B Finance: Breaking into any new markets requites considerable funds (airfares, accommodation, advertising, sales promotion, new brochures, training of overseas sales agent, etc.). Does your company have the financial strength to commit say $ 30,000 or more for the year or two it may take to develop a new overseas market? Discusses your plans with the International Department of your bank to ensure that all the financial aspects are covered and viable. Gain an understanding of international trade finance. Discuss costing-for-export with your accountant, and transport/packaging requirements with a customs agent or forwarding agent. C Become familiar with common terms used in international trade. The Australian Trade Com, mission (AUSTRADE) and the major trading banks have reference booklets. The Australian Institute of Export provides courses. D Select one or two likely markets and undertake desk research to identify their characteristics. Most first-time exporters start with New Zealand. Many are also interested in the USA, but that is an enormous and complex market. In making a detailed market study the following should be considered: ● whether the country selected already imports the product (import statistics will show how much and from where) ● what import duties the product would attract ● other barriers to imports, such as import licensing ● frequency and cost of shipping or airfreight between Australia and the market ● regulations, such as quarantine and labeling standards, consumer protection rules, and product standards ● whether cultural differences need to be taken into account. Read economic and social literature on the target market to understand its fundamental characteristics. E The desk research should have indicated the market with the most potential and you should now be in a good position to visit the target market. The main purpose of the visit will be to study its special characteristics, the opportunities/competition at first hand, seek a suitable agent or distributor, and jointly draw up an appropriate marketing plan to introduce and expand the sale of your product. These are all very important considerations, and more than one visit will probably be necessary. Choosing the right agent, for most Companies, is probably the single most important step. Do not rush this step.
考题
问答题Practice 1 ● You work for a company which is going to buy a set of equipment from China. You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefore you decide to advertise for two experienced translators as soon as possible. ● Write a short note to Mr. Max Remington, the Public Relation’s Manager. ● Ask for an advertisement for two translators. ● Explain the reason. ● Mention your urgency. ● Write 40—50 words on a separate sheet.
考题
单选题Compared with ads agencies, marketing communication agenciesA
provide a more diversified solution to promotion.B
are more suitable to the creatives to apply their talents.C
are the more responsive indicators to the market trend.D
are more profitable but sophisticated to manage.
考题
问答题Q4: Do you think companies will expand their international sales activities in the future? (Why?/Why not?)
考题
单选题We are told that agenda-setting skills ______.A
are more important than networking skillsB
help a manager develop networking skillsC
depend on having skills in dealing with peopleD
are the basis for interpersonal skills
热门标签
最新试卷