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Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions-mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements(组成部分) of culture language, values and attitudes, and customs and manners.
Language
A knowledge of the local language can help international business people in four ways. First, people can communicates directly. Second, people are usually more open in their communication
With someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values and Attitudes
Values are people’s basic beliefs about the difference between right and wrong, good and bad. An attitude is way of thinking or acting. Values and attitudes influence international business. For
Example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and Manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is custom to have salad(色拉) before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
57. A knowledge of the local language allows international business people __________.
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
参考答案
更多 “ ESuccessful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions-mistaken ideas.One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements(组成部分) of culture language, values and attitudes, and customs and manners.LanguageA knowledge of the local language can help international business people in four ways. First, people can communicates directly. Second, people are usually more open in their communicationWith someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.Values and AttitudesValues are people’s basic beliefs about the difference between right and wrong, good and bad. An attitude is way of thinking or acting. Values and attitudes influence international business. ForExample, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.Customs and MannersCustoms are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is custom to have salad(色拉) before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.57. A knowledge of the local language allows international business people __________.A. to be more open with their customersB. to communicate without outside helpC. to express their thoughts indirectlyD. to have a better idea of their own culture ” 相关考题
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Spiritual Bond
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When I found out that people who I thought I couldn't understand could be spiritually connected to me, I felt __7__ even for people I used to __8__ .I felt a feeling of oneness and I was able to make many friends creating bonds of understanding and respect. Value and __9__ every spiritual bond between you and the people you meet and continue to work hard to develop yourself in order to __10__ others and be a good influence.
__7__内应填（）A、negativeB、criticizeC、spirituallyD、shamefulE、affectionF、discoveredG、appreciateH、confusedI、fitJ、admitK、usedL、help
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单选题Spiritual Bond
Besides, do not forget to appreciate the ''spiritual bond'' between people. I've met numerous people in Japan, the US, and Australia. In the beginning, I was __1__ by the differences in the views and cultures. After studying in the US, I got __2__ to the American way of thinking. So when I first moved to Australia, I had __3__ thoughts about Australians, I thought they were quiet and passive. I felt that I couldn't understand them and that I didn't __4__ in. That is when I met the Happy Science teachings. I learned about how people go through reincarnation （转世） and are born again and again in different races and in different countries.
Therefore, I realized that the people I meet in this lifetime are __5__ connected to me from my past. We have known each other before. When I __6__ this spiritual perspective, I reflected on my narrow-Mindedness.
When I found out that people who I thought I couldn't understand could be spiritually connected to me, I felt __7__ even for people I used to __8__ .I felt a feeling of oneness and I was able to make many friends creating bonds of understanding and respect. Value and __9__ every spiritual bond between you and the people you meet and continue to work hard to develop yourself in order to __10__ others and be a good influence.
__9__内应填（）A
negativeB
criticizeC
spirituallyD
shamefulE
affectionF
discoveredG
appreciateH
confusedI
fitJ
admitK
usedL
help
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单选题The author’s purpose in writing this passage is to tell ______.A
readers how to he popular with people aroundB
teenagers how to learn to make a decision for themselvesC
parents how to control and guide their childrenD
people how to understand and respect each other
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单选题The author’s purpose in writing this passage is to tell _____.A
readers how to be popular with people aroundB
teenagers how to learn to make a decision for themselvesC
parents how to control and guide their childrenD
people how to understand and respect each other
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