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4 Susan Grant is in something of a dilemma. She has been invited to join the board of the troubled Marlow Fashion
Group as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategic
thinking of the Group.
The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressed
part of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional English
style. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. The
Marlow brand was quickly established and the company built up a loyal network of suppliers, workers in the company
factory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to command
premium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional values
created a strong family atmosphere in its network of partners and were reluctant to change this.
Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, women
had become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.
Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercised
by Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left them
vulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by the
Marlows and their management team to acknowledge that a significant fall in sales and profits were as a result of a
fundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty and
Rodney Marlow retained a significant minority ownership stake, but the company had had a new Chief Executive
Officer every year since 2000.
Required:
(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in the
Marlow Fashion Group. (12 marks)
参考答案
更多 “ 4 Susan Grant is in something of a dilemma. She has been invited to join the board of the troubled Marlow FashionGroup as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategicthinking of the Group.The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressedpart of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional Englishstyle. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. TheMarlow brand was quickly established and the company built up a loyal network of suppliers, workers in the companyfactory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to commandpremium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional valuescreated a strong family atmosphere in its network of partners and were reluctant to change this.Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, womenhad become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercisedby Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left themvulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by theMarlows and their management team to acknowledge that a significant fall in sales and profits were as a result of afundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty andRodney Marlow retained a significant minority ownership stake, but the company had had a new Chief ExecutiveOfficer every year since 2000.Required:(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in theMarlow Fashion Group. (12 marks) ” 相关考题
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Last week Polly decided to give up her job. She is fed up with it, she finds it boring and she wants to change her career. Her employers, 慙ucky Shops? are not too bad. They give her quite good benefits, such as free lunches and paid holidays, but she does not get on with her boss. Her salary is quite good, but, because she is not happy, she wants to look for something else. Last Saturday she talked about it with David and Xiaoyan. They agreed with her. They said she should resign and try another career, so she took action. She looked at advertisements in the paper and picked out three jobs that looked interesting. She had to write out her CV to apply for a job, and she did that on Wednesday evening. Xiaoyan helped her with it. She has a lot of experience of selling and good business training but is worried about her lack of experience in some areas.(1). Polly has decided to ask for a higher salary.A、 RightB、Wrong(2). She doesn’t like her boss.A、 RightB、Wrong(3). Her friends agreed that she should resign.A、 RightB、Wrong(4). She has experience of teaching.A、 RightB、Wrong(5). She’s worried about her lack of experience in some areas.A、 RightB、Wrong
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听力原文：M: Did you buy a birthday present for your sister, Susan?W: Not yet, but I've been thinking about getting her a tape. She is fond of classical music.Q: Which tape would Susan like best?(13)A．The Best of Jazz.B．Classical Favorites.C．Christmas Carols.D．Rock Music Collection.
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听力原文：M: Did you talk with our new manager? He is looking for you these days. I think he has something important.W: I have been out of town for 2 days. And until this morning I come back.Q: What does the woman mean?(17)A．She hasn't talked with the new manager yet.B．The new manager was not in the office.C．She has been at home.D．She didn't want to talk with the new manager.
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Susan is aware of benchmarking as a useful input into performance measurement and strategic change.(b) Assess the contribution benchmarking could make to improving the position of the Marlow Fashion Groupand any limitations to its usefulness. (8 marks)
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3 Mary Hobbes joined the board of Rosh and Company, a large retailer, as finance director earlier this year. Whilst shewas glad to have finally been given the chance to become finance director after several years as a financialaccountant, she also quickly realised that the new appointment would offer her a lot of challenges. In the first boardmeeting, she realised that not only was she the only woman but she was also the youngest by many years.Rosh was established almost 100 years ago. Members of the Rosh family have occupied senior board positions sincethe outset and even after the company’s flotation 20 years ago a member of the Rosh family has either been executivechairman or chief executive. The current longstanding chairman, Timothy Rosh, has already prepared his slightlyyounger brother, Geoffrey (also a longstanding member of the board) to succeed him in two years’ time when he plansto retire. The Rosh family, who still own 40% of the shares, consider it their right to occupy the most senior positionsin the company so have never been very active in external recruitment. They only appointed Mary because they feltthey needed a qualified accountant on the board to deal with changes in international financial reporting standards.Several former executive members have been recruited as non-executives immediately after they retired from full-timeservice. A recent death, however, has reduced the number of non-executive directors to two. These sit alongside anexecutive board of seven that, apart from Mary, have all been in post for over ten years.Mary noted that board meetings very rarely contain any significant discussion of strategy and never involve any debateor disagreement. When she asked why this was, she was told that the directors had all known each other for so longthat they knew how each other thought. All of the other directors came from similar backgrounds, she was told, andhad worked for the company for so long that they all knew what was ‘best’ for the company in any given situation.Mary observed that notes on strategy were not presented at board meetings and she asked Timothy Rosh whether theexisting board was fully equipped to formulate strategy in the changing world of retailing. She did not receive a reply.Required:(a) Explain ‘agency’ in the context of corporate governance and criticise the governance arrangements of Roshand Company. (12 marks)
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(b) Peter, one of Linden Limited’s non-executive directors, having lived and worked in the UK for most of his adultlife, sold his home near London on 22 March 2006 and, together with his wife (a French citizen), moved to livein a villa which she owns in the south of France. Peter is now demanding that the tax deducted from his director’sfees, for the board meetings held on 18 April and 16 May 2006, be refunded, on the grounds that, as he is nolonger resident in the UK, he is no longer liable to UK income tax. All of the company’s board meetings are heldat its offices in Cambridge.Despite Peter’s assurance that none of the other companies of which he is a director has disputed his change oftax status, Damian is uncertain whether he should make the refunds requested. However, as Peter is a friend ofthe company’s founder, Linden Limited’s managing director is urging him to do so, stating that if the tax doeshave to be paid, then Linden Limited could always bear the cost.Required:Advise Damian whether Peter is correct in his assertion regarding his tax position and in the case that thereis a UK tax liability the implications of the managing director’s suggestion. You are not required to considernational insurance (NIC) issues. (4 marks)
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Mother wanted to be a good provider, a role she _____ since her marriage to Father.A.shouldersB.shoulderedC.is shoulderingD.has been shouldering
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Not only she but also her neighbours ______to the party.A. was invitedB. has been invitedC. have invitedD. were invited
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His sister ______her hometown for three years. She'll return next year.A. leftB. has leftC. has been awayD. has been away from
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Last week Polly decided to give up her job. She is fed up with it, she finds it boring and she wants to change her career. Her employers,‘Lucky Shops'，are not too bad. They give her quite good benefits，such as free lunches and paid holidays, but she does not get on with her boss. Her salary is quite goad, but，because she is not happy, she wants to lank far something else. Last Saturday she talked about it with David and Xiaoyan. They agreed with her. They said she should resign and try another career, so she took action. She lacked at advertisements in the paper and picked out three jabs that looked interesting. She had to write out her GV to apply for a jab, and she did that an Wednesday evening. Xiaayan helped her with it. She has a lot of experience of selling and goad business training but is worried about her lack of experience in some areas.1. Polly has decided to ask for a higher salary.A. RightB. Wrong2. She doesn't like her bass.A. RightB. Wrong3. Her friends agreed that she should resign.A. RightB. Wrong4. She has no experience of selling.A. RightB. Wrong5. She's worried about her lack of experience in same areas.A. RightB. Wrong
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The workers who brought the girl to the orphanage(孤儿院)knew little about her. The streets where they found her had been her home for many years. Her parents were unknown. They left her long ago. At the orphanage, the girl, like all the children there, was taught to read and write. While she was studying at the orphanage, she learned something else-to be independent. At twenty-one，she left the orphanage and began work as a secretary. And then，in 1975, while she was still working as an ordinary secretary, something special happened. She entered the Miss Hong Kong competition and won it. This was the turning point in her life. Now her name, Mary Cheung, was known to everybody. Mary entered the competition because she wanted to show that orphanage girls could be something. Winning the competition gave her the chance to start a new life. This led her first into television and then into business as a manager. When she was working as a manager, she had trouble with her reports. “My English just wasn't good enough.” she says. Luckily, she had a boyfriend (who later became her husband) to help her. Mary studied management at Hong Kong Polytechnic and graduated in 1980. She started her own business in 1985. But she did not stop developing herself. She then studied at the University of Hong Kong. Since 1987, she had spent a lot of time on photography. She has held several exhibitions of her work in many places-China, New Zealand and Paris. She still found time, however, to work on TV, write for newspapers and bring up her family. The girl from the street has come a long way, but her journey is not finished yet.(1).Before Mary Cheung was brought to the orphanage，she had lived in the streets for many years.A.TB.F(2).The sentence "orphanage girls could be something" means that orphanage girls could be popular and successful.A.TB.F(3).Her life changed in 1985.A.TB.F(4).This passage is probably taken from a novel.A.TB.F(5).Mary's boyfriend was good at English.A.TB.F
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Why was the young woman who had lost her wallet invited to dinner?A．She was familiar with the writer"s aunt.B．She was familiar with the writer"s uncle.C．She happened to be invited so as to amount to 4 persons for dinner.D．She was friend of writer"s uncle and aunt.
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第二节：完型填空（共20小题；每小题1.5分，满分30分）阅读下面短文，从短文后所给各题的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。The passengers on the bus watched with sympathy as Susan made her way carefully up the steps. She paid the driver and then, using her hands to 31 the seats, settled in one of them.It had been a year since Susan became blind. As the result of an accident she was suddenly thrown into a world of 32 . Susan’s husband Mark watched her 33 into hopelessness and he was 34 to use every possible means to help his wife.Finally, Susan felt ready to 35 to her job, but how would she get there? She used to take the bus, but she was now too 36 to get around the city by herself. Mark 37 to ride the bus with Susan each morning and evening 38 she could manage it by herself.For two weeks, Mark 39 Susan to and from work each day. He taught her how to rely on her other 40 , specifically her hearing, to determine where she was and how to adapt to her new 41 .At last, Susan decided that she was ready to try the trip 42 . Monday morning arrived. Before she left, she hugged her husband 43 , her eyes filled with tears of gratitude（感激）.She said good-bye and, for the first time, they went their 44 ways. Each day went perfectly, and a wild excitement 45 Susan. She was doing it!On Friday morning, Susan took the bus to work 46 . As she was getting off the bus, the driver said, “Miss, I sure 47 you.” Curious, Susan asked the driver 48 .“You know ,every morning for the __49_week,a fine-looking gentleman in a military uniform. has been standing across the corner watching you until you enter your office building safely,” the bus driver said.Tears of happiness poured down Susan’s cheeks. She was so lucky for he had given her a gift more powerful than_50_,That is the gift of love that can bring light where there is darkness.31.A. touchB.grabC.countD.feel
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A vessel is "engaged in fishing" when ______.A.her gear extends more than 100 meters from the vesselB.she is using any type of gear，other than linesC.she is using fishing apparatus which restricts her maneuverabilityD.she has any fishing gear on board
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Passage One
Alexia Sloane，a l0一year-old girl，losther sight when she was two following a brain disease But despite her disabilityshe has excelled at languages and is already fluent in English，French，Spanish and Chinese。and is learning German．
Now she has experienced her dream job ofworking as an interpreter after East of EnglandMEP(欧盟议员)
Robert Sturdy invited her to theparliament building in Brussels，thus becoming theyoungest interpreter to work at the European Parliament．
“She was given a special permit to get intothe building，wherethere is usually a minimum age requirement of l4．andsat in a booth listening and interpreting，”saidher mother，Isabelle．“The other
interpreters were amazed at how well shedid as the debate was quite complicated and many ofthe words were rather technical．”
Alexia has been tri-lingual since birth asher mother，a teacher，is half French and half Spanish，while herfather，Richard，is English．She started talking and communicating in all three languages beforeshe lost her sight but adapted quickly to her blindness．By the age of four，she was reading andwriting in Braille(盲文)．When shewas six。Alexia began to learn Chinese．The girl is now learning German at school in Cambridge．
Alexia has been longing to be aninterpreter since she was six and she chose to go to theEuropean Parliament as her prize when she won a young achiever of the year award．She asked if she could shadow interpreters and Mr．Sturdy agreed to take her along as his guest．
Alexia worked with the head of interpreting and had a real taste of lire in parliament．“It was fantastic and lm absolutely determined now to become aninterpreter，she said
The tone of the passage can be bestdescribed asA.Critical
B.admiring
C.Understanding
D.doubtful
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---It seems that she is thinking about something．---Yes,she cannot remember what key she____to her computer．A.set
B.B．has set
C.C．had set
D.sets
考题
Passage One
Alexia Sloane，a l0一year-old girl，losther sight when she was two following a brain disease But despite her disabilityshe has excelled at languages and is already fluent in English，French，Spanish and Chinese。and is learning German．
Now she has experienced her dream job ofworking as an interpreter after East of EnglandMEP(欧盟议员)
Robert Sturdy invited her to theparliament building in Brussels，thus becoming theyoungest interpreter to work at the European Parliament．
“She was given a special permit to get intothe building，wherethere is usually a minimum age requirement of l4．andsat in a booth listening and interpreting，”saidher mother，Isabelle．“The other
interpreters were amazed at how well shedid as the debate was quite complicated and many ofthe words were rather technical．”
Alexia has been tri-lingual since birth asher mother，a teacher，is half French and half Spanish，while herfather，Richard，is English．She started talking and communicating in all three languages beforeshe lost her sight but adapted quickly to her blindness．By the age of four，she was reading andwriting in Braille(盲文)．When shewas six。Alexia began to learn Chinese．The girl is now learning German at school in Cambridge．
Alexia has been longing to be aninterpreter since she was six and she chose to go to theEuropean Parliament as her prize when she won a young achiever of the year award．She asked if she could shadow interpreters and Mr．Sturdy agreed to take her along as his guest．
Alexia worked with the head of interpreting and had a real taste of lire in parliament．“It was fantastic and lm absolutely determined now to become aninterpreter，she said
Why did Alexia need special permissionto enter the?parliament building?A.She was not in a state of good health.
B.She could not afford the admissionfees.
C.She did not meet the age requirement.
D.She did not have an adult to accompanyher.
考题
Passage One
Alexia Sloane，a l0一year-old girl，losther sight when she was two following a brain disease But despite her disabilityshe has excelled at languages and is already fluent in English，French，Spanish and Chinese。and is learning German．
Now she has experienced her dream job ofworking as an interpreter after East of EnglandMEP(欧盟议员)
Robert Sturdy invited her to theparliament building in Brussels，thus becoming theyoungest interpreter to work at the European Parliament．
“She was given a special permit to get intothe building，wherethere is usually a minimum age requirement of l4．andsat in a booth listening and interpreting，”saidher mother，Isabelle．“The other
interpreters were amazed at how well shedid as the debate was quite complicated and many ofthe words were rather technical．”
Alexia has been tri-lingual since birth asher mother，a teacher，is half French and half Spanish，while herfather，Richard，is English．She started talking and communicating in all three languages beforeshe lost her sight but adapted quickly to her blindness．By the age of four，she was reading andwriting in Braille(盲文)．When shewas six。Alexia began to learn Chinese．The girl is now learning German at school in Cambridge．
Alexia has been longing to be aninterpreter since she was six and she chose to go to theEuropean Parliament as her prize when she won a young achiever of the year award．She asked if she could shadow interpreters and Mr．Sturdy agreed to take her along as his guest．
Alexia worked with the head of interpreting and had a real taste of lire in parliament．“It was fantastic and lm absolutely determined now to become aninterpreter，she said
What did Alexia want to do after shegot the award?A.To travel to other European countries.
B.To visit the European Parliament.
C.To apply for a position in thegovernment.
D.To study German at CambridgeUniversity.
考题
Passage One
Alexia Sloane，a l0一year-old girl，losther sight when she was two following a brain disease But despite her disabilityshe has excelled at languages and is already fluent in English，French，Spanish and Chinese。and is learning German．
Now she has experienced her dream job ofworking as an interpreter after East of EnglandMEP(欧盟议员)
Robert Sturdy invited her to theparliament building in Brussels，thus becoming theyoungest interpreter to work at the European Parliament．
“She was given a special permit to get intothe building，wherethere is usually a minimum age requirement of l4．andsat in a booth listening and interpreting，”saidher mother，Isabelle．“The other
interpreters were amazed at how well shedid as the debate was quite complicated and many ofthe words were rather technical．”
Alexia has been tri-lingual since birth asher mother，a teacher，is half French and half Spanish，while herfather，Richard，is English．She started talking and communicating in all three languages beforeshe lost her sight but adapted quickly to her blindness．By the age of four，she was reading andwriting in Braille(盲文)．When shewas six。Alexia began to learn Chinese．The girl is now learning German at school in Cambridge．
Alexia has been longing to be aninterpreter since she was six and she chose to go to theEuropean Parliament as her prize when she won a young achiever of the year award．She asked if she could shadow interpreters and Mr．Sturdy agreed to take her along as his guest．
Alexia worked with the head of interpreting and had a real taste of lire in parliament．“It was fantastic and lm absolutely determined now to become aninterpreter，she said
Whatdoes the passage tell about Alexia Sloane?A.She isvery proud of her parents．
B.She has learned five foreign languages．
C.She is aquick learner of languages．
D.She has difficulties with languagelearning.
考题
单选题You _____ her in her office last Friday, she has been out of town for two weeks.A
needn’t have seenB
must have seenC
can’t have seenD
might have seen
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单选题You are approaching another vessel and see that she has the signal flag “J” hoisted. What should you do?（）A
Keep well clear of the vessel because she is on fire and has dangerous cargo on board or she is leaking dangerous cargoB
Attempt to call the vessel on VHF radiotelephone because she is requesting to communicateC
Approach the vessel with caution because she is dragging her anchorD
Proceed on present course and speed since the vessel is requesting a tug
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单选题—Where’s Cathy? —______ Anything wrong? —I asked her to do something, but she wouldn’t. —______ —To wash her hair before supper.A
She is upstairs in her room. What for?B
She is ill. ; What did you tell her to do?C
She is upstairs in her room. ; What did you tell her to do?D
She has gone to see a doctor. ; What is she going to do?
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单选题Hannah finished building her new all-purpose projects room last year, and she has been working in the room ever since.A
and she has been working in the room ever sinceB
and since that time she has worked thereC
where always since she worksD
she has been working in that room ever sinceE
and since then is working there
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