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(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ONA.
Note: requirement (b) (ii) includes 3 professional marks (16 marks)
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(b) The CEO of Oceania National Airways (ONA) has already strongly rejected the re-positioning of ONA as a ‘nofrills’ low-cost budget airline.(i) Explain the key features of a ‘no frills’ low-cost strategy. (4 marks)
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