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单选题
Research into customer satisfaction showed that ______.
A

the right smell made people think a product was better

B

people preferred the smell of lemon to coconut

C

certain smells could make people dislike a shop

D

customers rated the goods on sale as more inviting


参考答案

参考解析
解析:
结论推断题。答案出处为原文第三段。第三段中用lemon-scented detergent比coconut-scented detergent更为好销的例子及coconut-scented suntan lotion比lemon-scented suntan lotion好销的例子来强调某种香味只有利于一种特定产品的销售。
更多 “单选题Research into customer satisfaction showed that ______.A the right smell made people think a product was betterB people preferred the smell of lemon to coconutC certain smells could make people dislike a shopD customers rated the goods on sale as more inviting” 相关考题
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考题 共用题干 In Your FaceWhy is this man so angry?We don't know the reason,but we can see the emotion in his face.What- ever culture you come from,you can understand the feeling that he is expressing.Forty years ago,psychologist Paul Ekman of the University of California,San Francisco,became interested in how people's faces show their feelings.He took photographs of Americans expressing various emotions.Then he showed them to the Fore people,who live in the jungle in New Guinea. Most of the Fore had never seen foreign faces,but they easily understood Americans' expressions of anger,happiness,sad- ness,disgust,fear,and surprise.Then Ekman did the same experiment in reverse.He showed pictures of Fore faces to Americans,and the results were similar. Americans had no problems reading the emotions on the Fore people's faces. Ekman's research gave powerful support to the theory that facial expressions for basic emotions are the same everywhere.He did more research in Japan,Brazil,and Argentina,and got the same results.According to Ekman,these six emotions are universal because they are built into our brains.Theydeveloped to help us deal with things quickly that might hurt us.Some emotional triggers are universal as well.When something suddenly comes into sight,people feel fear,because it might be dangerous.But most emotional triggers are learned.For example,two people might smell newly cut grass.One person spent won- derful summers in the country as a child,so the smell makes him happy.The other person remembers work- ing very hard on a farm and being hungry,so he feels sad.Once we make an emotional association in our brain,it is difficult,and sometimes impossible,to change it."Emotion is the least changeable part of the brain,"says Ekman.But we can learn to manage our emotions better. For instance,we can be more aware of things that make us angry,and we can think before we react.There are many differences between cultures,in their languages and customs.But a smile is exactly the same everywhere.Two people might feel different emotions about the same thing.A:RightB:WrongC:Not mentioned

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考题 共用题干 第一篇The Smell of MoneyFor many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma(香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks.Researchers have suggested that surrounding customers with the"smell of money"will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.But before a smell can be manufactured and introduced into banks' air conditioning systems,it must be identified and chemically analyzed,and this has proved to be difficult.The problem is that banknotes and coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a fishmonger's(鱼贩)will smell of fish,and banknotes used to pay for meals in restaurants will tend to smellof food.It may be a challenge,but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly,a British travel company,introduced the smell of coconuts(椰 子)into its travel agencies and saw a big increase in spending by holiday makers.Many cafs now have elec-tric dispensers(自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats."The sense of smell is probably the most basic and primitive of all human senses,"explains researcher Jim O'Riordan. "There is a direct pathway from the olfactory(嗅觉的)organs in the nose to the brain."It is certainly true that most people find certain smells incredibly strong,stirring memories and feelings in a way that few other stimulants(刺激物)can rival. It is a phenomenon marketing consultants have long recog- nized,but until recently have been unable to harness."We've made great progress but the technology of odour production is still in its infancy,"says O'Riordan."Who knows where it will take us."The difficulty of producing the"smell of money"lies in that___________. A:people's attitudes toward money are different B:it's hard to identify and analyze itC:no technology can do itD:experts have no motive

考题 共用题干 第一篇The Smell of MoneyFor many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma(香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks.Researchers have suggested that surrounding customers with the"smell of money"will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.But before a smell can be manufactured and introduced into banks' air conditioning systems,it must be identified and chemically analyzed,and this has proved to be difficult.The problem is that banknotes and coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a fishmonger's(鱼贩)will smell of fish,and banknotes used to pay for meals in restaurants will tend to smellof food.It may be a challenge,but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly,a British travel company,introduced the smell of coconuts(椰 子)into its travel agencies and saw a big increase in spending by holiday makers.Many cafs now have elec-tric dispensers(自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats."The sense of smell is probably the most basic and primitive of all human senses,"explains researcher Jim O'Riordan. "There is a direct pathway from the olfactory(嗅觉的)organs in the nose to the brain."It is certainly true that most people find certain smells incredibly strong,stirring memories and feelings in a way that few other stimulants(刺激物)can rival. It is a phenomenon marketing consultants have long recog- nized,but until recently have been unable to harness."We've made great progress but the technology of odour production is still in its infancy,"says O'Riordan."Who knows where it will take us."The word"harness"in the last paragraph is closest in meaning to__________.A:seeB:studyC:controlD:understand

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考题 共用题干 Study Says Dogs Can Smell CancerDogs are known for their sense of smell. They can find missing people and things like bombs and illegal drugs .Now a study suggests that the animal known as man's best friend can even find bladder(膀胧)cancer.Cancer cells are thought to produce chemicals with unusual odors(气味).Researchers think dogs have the ability to smell these odors,even in very small amounts,in urine(尿).The sense of smell in dogs is thousands of times better than in humans.The study follows reports of cases where,for example,a dog showed great interest in a growth on the leg of its owner. The mole(痣)was later found to be skin cancer.Carolyn Willis led a team of researchers at Amersham Hospital in England.They trained different kinds of dogs for the experiment. The study involved urine collected from bladder cancer patie nts,from people with other diseases and from healthy people.Each dog was tested eight times.In each test there were seven samples for the dogs to smell.The dog was supposed to signal the one from a bladder cancer patient by lying down next to it.Two cocker spaniels(短腿长毛垂耳小猎犬)were correct fifty-six percent of the time. But the scientists reported an average success rate of forty-one percent.As a group,the study found that the dogs chose the correct sample twenty-two out of fifty-four times .That is almost three times more often than would be expected by chance alone.The British Medical Journal published the research .In all,thirty-six bladder cancer patients and one hundred and eight other people took part.During training,all the dogs reportedly even identified a cancer in a person who had testedhealthy before the study.Doctors found a growth on the person's right kidney(肾).Bladder cancer is the ninth most common cancer worldwide.The International Agency for Research on Cancer says this disease kills more than one hundred thousand people each year. Doctors say cigarette smoking is the leading cause of bladder cancer.The person who had tested healthy before the study______.A: dropped outB: passed awayC: was found to have cancerD: was found to remain healthy

考题 共用题干 Study Says Dogs Can Smell CancerDogs are known for their sense of smell. They can find missing people and things like bombs and illegal drugs .Now a study suggests that the animal known as man's best friend can even find bladder(膀胧)cancer.Cancer cells are thought to produce chemicals with unusual odors(气味).Researchers think dogs have the ability to smell these odors,even in very small amounts,in urine(尿).The sense of smell in dogs is thousands of times better than in humans.The study follows reports of cases where,for example,a dog showed great interest in a growth on the leg of its owner. The mole(痣)was later found to be skin cancer.Carolyn Willis led a team of researchers at Amersham Hospital in England.They trained different kinds of dogs for the experiment. The study involved urine collected from bladder cancer patie nts,from people with other diseases and from healthy people.Each dog was tested eight times.In each test there were seven samples for the dogs to smell.The dog was supposed to signal the one from a bladder cancer patient by lying down next to it.Two cocker spaniels(短腿长毛垂耳小猎犬)were correct fifty-six percent of the time. But the scientists reported an average success rate of forty-one percent.As a group,the study found that the dogs chose the correct sample twenty-two out of fifty-four times .That is almost three times more often than would be expected by chance alone.The British Medical Journal published the research .In all,thirty-six bladder cancer patients and one hundred and eight other people took part.During training,all the dogs reportedly even identified a cancer in a person who had testedhealthy before the study.Doctors found a growth on the person's right kidney(肾).Bladder cancer is the ninth most common cancer worldwide.The International Agency for Research on Cancer says this disease kills more than one hundred thousand people each year. Doctors say cigarette smoking is the leading cause of bladder cancer. Which is NOT true of bladder cancer?A: It is the 9th most common cancer worldwide.B: It can be identified only by dogs.C: It kills more than 100,000 people each year.D: It is mainly caused by smoking.

考题 共用题干 Study Says Dogs Can Smell CancerDogs are known for their sense of smell. They can find missing people and things like bombs and illegal drugs .Now a study suggests that the animal known as man's best friend can even find bladder(膀胧)cancer.Cancer cells are thought to produce chemicals with unusual odors(气味).Researchers think dogs have the ability to smell these odors,even in very small amounts,in urine(尿).The sense of smell in dogs is thousands of times better than in humans.The study follows reports of cases where,for example,a dog showed great interest in a growth on the leg of its owner. The mole(痣)was later found to be skin cancer.Carolyn Willis led a team of researchers at Amersham Hospital in England.They trained different kinds of dogs for the experiment. The study involved urine collected from bladder cancer patie nts,from people with other diseases and from healthy people.Each dog was tested eight times.In each test there were seven samples for the dogs to smell.The dog was supposed to signal the one from a bladder cancer patient by lying down next to it.Two cocker spaniels(短腿长毛垂耳小猎犬)were correct fifty-six percent of the time. But the scientists reported an average success rate of forty-one percent.As a group,the study found that the dogs chose the correct sample twenty-two out of fifty-four times .That is almost three times more often than would be expected by chance alone.The British Medical Journal published the research .In all,thirty-six bladder cancer patients and one hundred and eight other people took part.During training,all the dogs reportedly even identified a cancer in a person who had testedhealthy before the study.Doctors found a growth on the person's right kidney(肾).Bladder cancer is the ninth most common cancer worldwide.The International Agency for Research on Cancer says this disease kills more than one hundred thousand people each year. Doctors say cigarette smoking is the leading cause of bladder cancer. Participants in the experiment were______.A: 36 bladder cancer patientsB: 144 cancer patientsC: 108 healthy peopleD:.144 sick and healthy people

考题 共用题干 第二篇Study Says Dogs Can Smell CancerDogs are known for their sense of smell.They can find missing people and things like bombs and illegal drugs.Now a study suggests that the animal known as man's best friend can even find bladder(膀胱)cancer.Cancer cells are thought to produce chemicals with unusual odors(气味). Researchers think dogs have the ability to smell these odors,even in very small amounts,in urine(尿).The sense of smell in dogs is thousands of times better than in humans.The study follows reports of cases where,for example,a dog showed great interest in a growth on the leg of its owner.The mole(痣)was later found to be skin cancer.Carolyn Willis led a team of researchers at Arnersham Hospital in England.They trained different kinds of dogs for the experiment.The study involved urine collected from biadder cancer patients,from people with other diseases and from healthy people.Each dog was tested eight times.In each test there were seven samples for the dogs to smell.The dog was supposed to signal the one from a bladder cancer patient by lying down next to it,Two cocker spaniels(短腿长毛垂耳小猎犬)were correct fifty-six percent of the time.But the scientists reported an average success rate of forty-one percent.As a group,the study found that the dogs chose the correct sample twenty-two out of fifty-four times.That is almost three times more often than would be expected by chance alone.The British Medical Journal published the research.In all,thirty-six bladder cancer patients and one hundred and eight other people took part.During training,all the dogs reportedly even identified a cancer in a person who had tested healthy before the study,Doctors found a growth on the person's right kidney(肾).Bladder cancer is the ninth most common cancer worldwide.The International Agency for Research on Cancer says this disease kills more than one hundred thousand people each year.Doctors say cigarette smoking is the leading cause of bladder cancer. Participants in the experiment wereA:36 bladder cancer patients. B:144 cancer patients.C:1 08 healthy people. D:144 sick and healthy people.

考题 单选题Research into customer satisfaction showed that ______.A the right smell made people think a product was betterB people preferred the smell of lemon to coconutC certain smells could make people dislike a shopD customers rated the goods on sale as more inviting

考题 单选题Apparel online business __________.A can meet various needs of customersB has comparatively lower cost than bookstoresC is hard to make people believe its high-quality goodsD has advantages for customers to return goods

考题 单选题People made small shops into small game houses in order to _____.A make computer games more popularB get more moneyC help people to learn computer betterD make people happy

考题 单选题Apparel online business.A can meet various needs of customersB has comparatively lower cost than bookstoresC is hard to make people believe its high-quality goodsD has advantages for customers to return goods