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Millions of people pass through the gates of the Disney parks in California, Florida and Japan each year. What makes these places an almost universal attraction? What makes foreign kings and queens and other important people want to visit these Disney parks? Well, one reason is the way to serve their “guests”.
All new employees, from vice-presidents to part-time workers, begin their employment by attending Disney University and taking “Traditions I”. Here, they learn about the company's history, how it is managed and why it is successful. They are shown how each department relates to the whole. All employees are shown how their part is important in making the park a success.
After passing “Traditions”, the employees go on to more specialized training for their specific ( 具体的 ) jobs. No detail is missed. A simple job like taking tickets requires eight-hour days of training. When one ticket taker was asked why it took so much training for such a simple, ordinary job, he replied, “What happens if someone wants to know where the rest rooms are, when the parade starts or what bus to take back to the campgrounds? ... We need to know the answers or where to get them quickly. Our constant aim is to help our guests enjoy themselves.
Even Disney's managers get involved in the daily management of the park. Every year, the managers leave their desks and business suits and put on special service clothes. For a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail, and take up any of the 100 jobs that make the park come alive. The managers agree that this week helps them to see the company’s goals more clearly.
All these efforts to serve the public well have made Walt Disney famous. Disney is considered by many as the best mass (团体) service provider in America or the world.
(1)The first day they come to Disney parks, all new employees _________.
A、begin by receiving on-the-job training
B、must learn several jobs
C、begin as ticket takers
D、have already attended Disney University
(2)The main aim of the Disney employees is to _________.
A、learn all parts of the business
B、see that their guests enjoy themselves
C、be able to answer all kinds of questions
D、keep their important guests happy
(3)After passing “Traditions I”, the new employees ________.
A、must start their work at once
B、can begin with some simple jobs
C、must receive another 32 hours of training
D、must go on to more specialized training
(4)Each year, managers wear special service clothes and work in the parks to______
A、set a good example for employees
B、remind themselves of their beginnings at Disney
C、replace employees on holiday
D、get a good view of the company's aims
(5)Which of the following is NOT true according to the passage?
A、Visitors learn about the history of Disney in its entertainment parks.
B、Disney attracts people from all over the world.
C、Parades are regularly held in Disney's entertainment parks.
D、Disney's managers are able to do almost all kinds of work in the Disney parks.
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