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名词解释题
整合营销传播（Integrated Marketing Communications，简称IMC）
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What are two advantages that the Cisco 3900 Series Integrated Services Routers have over the rest of the integrated services routers？ （）A、 Telepresence-capableB、 high-density service virtualizationC、 intelligent integration of securityD、 wireless servicesE、 unified communications
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以下说法着重体现了整合营销与整合营销传播的关系的是（）A、整合营销传播的概念与整合营销都注重的营销的所有环节B、整合营销侧重营销信息传播手段的整合以及对传播效率的评价C、整合营销传播和整合营销二者没有显著的内在联系D、整合营销传播史整合营销的有机组成部分
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You need to design an access control strategy for the marketing application. You solution must minimize impact on server and network performance. What should you do？（）A、Require client computers to connect to the marketing application by using a VPN connectionB、Use IPSec to encrypt communications between the servers in the New York and Atlanta officesC、Require the high security setting on Terminal Services connections to the marketing applicationD、Configure all marketing application Web pages to require SSL
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单选题关于整合营销传播和整合营销的关系，以下说法不正确的是（）。A
整合营销传播的概念不是整合营销B
整合营销传播和整合营销没有内在联系C
整合营销传播是整合营销的有机组成部分D
传播目标只是整合营销总体目标的一部分
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多选题What are two advantages that the Cisco 3900 Series Integrated Services Routers have over the rest of the integrated services routers？ （）ATelepresence-capableBhigh-density service virtualizationCintelligent integration of securityDwireless servicesEunified communications
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单选题What is the name of the Cisco industry-leading small business unified communications solution？ （）A
Cisco IP Communications SystemB
Cisco Integrated Communications Services SystemC
Cisco Smart Business Communications SystemD
Cisco Telephony System for Small BusinessE
Cisco IP Phone System
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单选题整合营销传播理论（IntegratedMarketingCommunication，IMC）是一种实战性极强的操作性理论，该理论是基于（ ）产生的。A
4Ps理论B
4Cs理论C
5Cs理论D
5Rs理论
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单选题In which of the following phases can you ensure that the new Cisco Unified Communications solution is integrated without disrupting the existing network（）A
OperateB
PlanC
DeployD
Implement
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单选题Cisco Unified Communications 500 Series for Small Business， a critical part of the Cisco SmartBusiness Communications System， is a unified communications solution for small businesses that provides voice， data， voicemail. For which technology the Cisco UC520 provides integrated WLAN connectivity to mobile clients？（）A
voice onlyB
data onlyC
data and voiceD
None of above
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单选题IMC指的是（）A
产品推销B
市场营销C
整合营销D
市场竞争力
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