上海地区2021年BEC商务英语考试大纲
发布时间:2021-06-27
2021年商务英语考试已经进入备考阶段,各位考生学习得怎么样了?要想顺利通过考试,一定要重视考试大纲。今天51题库考试学习网就分享一下最新大纲内容,一起来看看吧。
一、考试目的
本考试是对国际商务英语交际能力的测试。考试结果可作为相关企事业单位人员招聘的参考和国际商务从业人员英语能力的评价依据。本考试旨在统一测试标准和操作规范,促进相关的教育和培训工作,提高国际商务从业人员的职业英语水平。
二、考试对象
国际商务从业人员以及有意从事国际商务工作的各类院校学生和其他社会人员。
三、考试性质
本考试是职业英语水平考试,是一种尺度参照性标准化考试,评价被测试者在国际商务环境中的英语应用能力。
四、考试范围
本考试涵盖语言和商务两方面的内容。语言方面测试国际商务环境中英语听、说、读、写、译能力;商务方面涉及国际商务中的常见业务,突出国际贸易实务。
五、语言能力要求
听力
能够听懂语速为130词/分钟左右的商务会话或陈述,能掌握其要点和相关细节,并领会说话人的态度、感情和真实意图。内容涉及日常问候、接听电话、约会安排、招聘面试、会议组织、产品描述、价格谈判等商务活动。词汇不超出本大纲词汇表。
口语
能够在日常接待、会议安排、产品描述、业务联系、价格磋商等商务活动中进行交流。表达清楚、流畅,能够较好地运用会话策略,准确表达意见、观点、情感等。
阅读
能读懂商务信函、广告、备忘录、便条、通知、通用商务单证等商务材料,能运用有效的阅读技巧,掌握中心意思,理解主要事实和相关细节,并能够进行归纳推理。阅读速度不低于70词/分钟。
写作
能够在30分钟内完成不少于100词的商务写作任务。涉及简历、备忘录、商务信函、通知等应用文体。内容完整,格式正确,语言准确,语意连贯。能够运用基本的写作技巧。
翻译
能够翻译简单的商务信函、产品说明等材料,译文正确。
六、商务内容要求
商务办公
1. 工厂/公司介绍
2. 电话接听
3. 来访者接待
4. 邮件/包裹收发
5. 约见登记
6. 工作日志
7. 办公设备操作
8. 事故报告
9. 时间分配和管理
10. 工作岗位描述
11. 求职面试
12. 工作流程组织和监督
13. 会议组织和记录
14. 商务旅行和住宿安排
商务礼仪
1. 电话礼仪
2. 名片礼仪
3. 信函礼仪
4. 求职礼仪
5. 宴请礼仪
6. 谈判礼仪
7. 文化差异与禁忌
国际市场营销
1. 市场与需求
2. 消费者购买行为
3. 产品
4. 定价
5. 分销
6. 促销
国际贸易
1. 国际贸易基本概念
2. 合同磋商的基本环节
3. 质量和数量的表示方法
4. 包装与运输标志
5. 主要贸易术语的具体内容
6. 折扣与佣金
7. 运输方式选择和条款订立
8. 运输中的风险、损失、险别
9. 主要结算票据
10. 主要结算方式
11. 检验、索赔、不可抗力、仲裁
12. 服务贸易与知识产权
其它
1. 外汇汇率
2. 外汇风险
3. 合同的成立、履行、让与、违约 救济
4. 汇票、本票和支票
5. 网上批发、在线零售、在线拍卖
以上就是历年商务英语初级考试的阅读真题题分享,希望对各位考生有所帮助。如果想了解更多考试相关资讯,请继续关注51题库考试学习网,我们会持续带来最新消息。
下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。
Dear Sirs,
The order mentioned above was delivered to our warehouse 2 days after it arrived in Chicago 8th Jan. and we regret that we have to complain about the conditions in which we received it.
In our order we stipulated that we required four dozen of your men's suits pattern CS/7, and in your invoice, No. CP/78, you charged us for this quantity, but it is clear that you have packed only three dozen in Case 3, 【B1】______ . We would therefore appreciate an explanation and your prompt action to send us the missing dozen suits.
Very much more serious is the condition of the ladies' trousers suits that you packed in Case 2. Of the six dozen that this case contains, 【B2】______ . It is quite clear that this is solely due to the totally inadequate way in which they had been packed for you had not lined the case with any waterproof paper. 【B3】______
【B4】______ , whereas in our order we had stated that we required your pattern CS/9 which is stated in your catalogue as being made up from heavy-weight material. There is no market here for tropical suits, and so we must emphasize 【B5】______ .
We must stress that the mistakes that you have made in this first order we have placed with you have caused considerable problems for us. We had hoped to include your products in the Spring Sale that is due to open at the end of February, but as it is, it is now clear that we shall not be able to do so. We wish to stress, therefore, that unless you take immediate action to correct the mistakes that you have made, 【B6】______ .
We now expect your prompt reply.
Yours,
Faithfully
A. please correct all the mistakes as soon as possible
B. that we expect you to replace these suits that have been wrongly delivered with those we ordered without delay
C. we shall certainly not consider further orders with you and shall report your company to the American Trade Promotion Office in New York
D. and we think the price is a little bit too high
E. forty have become very sodden in transit and most of these show signs of rotting
F. we are also surprised that you appear to have sent us three dozen lightweight gentlemen's suits in Case 1
G. we therefore expect your prompt action to remedy this situation
H. and there is no sign of the missing dozen in either Case 1 or 2
【B1】______
H
You can go to every part of America from this city.
B
Financial Planning: the factors involved in deciding on appropriate pricing strategies
Suggested answers: a.In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b.In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c.Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d.The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析:constrain强迫,强制,束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的,分开的。detract from贬低,减损。premature早熟的,仓促的。
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