热门话题：商务英语的备考误区小知识
发布时间：2020-07-18
BEC是根据商务工作的实际需求，要求在商务和一般生活环境下使用英语的能力从听说读写四个方面进行考察的一项水平考试。下面介绍一篇剑桥商务英语考试备考误区的文章，快来看看吧。
国外的BEC考生以商务白领为主，其出发点是因在实际工作中感觉到商务知识的缺乏、商务礼仪的匮乏、商务用词的不当、商务理解的歧义与误区等，所以想以此提高商务能力。而中国的考生却恰恰与之相反：中国的考生60%为在校学生，其考试目的是为了能够找到更好的工作。
BEC官方人员表示：BEC作为严谨的考试，很多题目是需要工作经验的，单一的应试技巧不足以解决所有的问题。许多考生由于缺乏工作经验，答卷时会有很多的困惑，其本质是对于BEC这门课程没有充分的理解难。
BEC考试由写作、听力、阅读、口试四个部分组成，只有A、B、C三类为有效成绩。如果有两个部分为D，那么总体成绩就是D，即为无效成绩。剑桥大学考试部授权的中国培训官陈雪翎指出：中国学生写作、听力、阅读、口试的成绩往往不在同一个标准上。
经权威机构调查：对于中国考生而言，听力和口试要拿到高分不容易。写作和阅读也不同于国内的应试考试：写作不再有模板，阅读不能再依靠划关键词。商业背景知识和实际操作能力在BEC考试中扮演着非常重要的角色BEC是一门“终身受用”的培训。。这是剑桥组委会举办BEC考试的初衷。
中国学生在写作、听力方面常常“败北”，原因就在于这两部分对于商务知识要求较高。首先，写作中的话题往往都是商务方面的，在表述中需运用术语、语境，如果这方面欠缺，成绩自然大受影响。在听力方面也是如此，听力考试由三部分组成，填空、选择部分考生较为熟悉，易得分。但多项选择题却失分很大，考生往往因商务知识不足，听到常规工作描述内容很难理解，无法正确选择。
总结，BEC分为BEC
Preliminary, BEC Vantage和BEC Higher由低至高三个级别。每个级别分别描述英语学习者所具备的听、说、读、写四项技能，以上这些误区一定要小心预防。
下面小编为大家准备了 商务英语考试 的相关考题，供大家学习参考。
Financial Planning: the factors involved in deciding on appropriate pricing strategies
Suggested answers: a．In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b．In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c．Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d．The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析：constrain强迫，强制，束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的，分开的。detract from贬低，减损。premature早熟的，仓促的。
Dear Sirs,
The order mentioned above was delivered to our warehouse 2 days after it arrived in Chicago 8th Jan. and we regret that we have to complain about the conditions in which we received it.
In our order we stipulated that we required four dozen of your men's suits pattern CS/7, and in your invoice, No. CP/78, you charged us for this quantity, but it is clear that you have packed only three dozen in Case 3, 【B1】______ . We would therefore appreciate an explanation and your prompt action to send us the missing dozen suits.
Very much more serious is the condition of the ladies' trousers suits that you packed in Case 2. Of the six dozen that this case contains, 【B2】______ . It is quite clear that this is solely due to the totally inadequate way in which they had been packed for you had not lined the case with any waterproof paper. 【B3】______
【B4】______ , whereas in our order we had stated that we required your pattern CS/9 which is stated in your catalogue as being made up from heavy-weight material. There is no market here for tropical suits, and so we must emphasize 【B5】______ .
We must stress that the mistakes that you have made in this first order we have placed with you have caused considerable problems for us. We had hoped to include your products in the Spring Sale that is due to open at the end of February, but as it is, it is now clear that we shall not be able to do so. We wish to stress, therefore, that unless you take immediate action to correct the mistakes that you have made, 【B6】______ .
We now expect your prompt reply.
Yours,
Faithfully
A. please correct all the mistakes as soon as possible
B. that we expect you to replace these suits that have been wrongly delivered with those we ordered without delay
C. we shall certainly not consider further orders with you and shall report your company to the American Trade Promotion Office in New York
D. and we think the price is a little bit too high
E. forty have become very sodden in transit and most of these show signs of rotting
F. we are also surprised that you appear to have sent us three dozen lightweight gentlemen's suits in Case 1
G. we therefore expect your prompt action to remedy this situation
H. and there is no sign of the missing dozen in either Case 1 or 2
【B1】______
H
You can go to every part of America from this city.
B
? Read this part of a note from Emma Jackson, boss of a French travel agency.
We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.
? Write a letter to Hotel Mecure:
? giving a brief self-introduction
? saying what kind of brochure you are going to print
? stating the rate of advertising
? asking for a prompt reply.
? Write 60-80 words.
? Write on your Answer Sheet.
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,
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