学商务英语到底该买什么书
发布时间:2021-03-07
学商务英语到底该买什么书
最佳答案
内容简介:
《体验商务英语》系列教材为学习者提供了全新的学习方式,即在体验中学习商务英语,进而提高运用英语进行商务交际的能力。该系列教材是在培生教育出版集团出版的Market Leader 和 powerhouse 系列教材的基础上改编的,由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。
教材特点:将国际商务活动引入课堂,体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入,教学设计严谨,为体验式学习打好基础。教学资源丰富,为体验式教学提供有力支持。
点评:
作为老牌商务英语品牌的引进教材,极好地保留着美国人的实用主义特点。 Market Leader(www.market-leader.cn)注重于应用,尤其是每个单元的案例分析十分有利于体验式教学。加上其文章都来自于FT,不但内容精炼,在应用的广泛度和流行程度上也做到了有力保证。该系列教材非常适合公司英语培训、公司英语内训等教学使用,亚洲最大的公司英语培训公司马科里得的首选教材就是这套《MARKET LEADER体验商务英语综合教程》,就是看中它具有MBA特点的案例教学设计。刚刚出版的第三版在应用的贴合度上又有不少改进,非常值得期待。
二、《新编剑桥商务英语》
内容简介:
剑桥商务英语证书(BEC)考试是一种全新的实用型考试,侧重考察真实工作环境中的英语交流能力,专为广大商务英语学习者量身定做,获得全球众多教育机构及企业的认可,并将其作为入学考试或招聘录用的英语语言水平要求。
《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容,如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考;还提供了内容高度凝练、充满趣味而且可以模仿的学习活动,是职场新人和广大师生们最理想的选择
点评:
这就是大家所熟知的BEC了,有相应的考试。考试的分数能够代表你的商务英语运用能力,可以说是非常好的一本标准化英语教程,相比《MARKET LEADER体验商务英语综合教程》来说各具特色,被同样针对应试教学的新东方广泛使用。然而此教材可谓成也标准化,败也标准化。如果作为BEC考试用书,它当然首屈一指,但对于公司英语培训来说,目标直指实用、快速、有效,在这些方面它就远不及Market Leader来得效率,所以尽管它是被广泛认可的标准化教材,也只能屈居第二位。
如果有精力的学生能够将Market Leader和BEC都能做到滚瓜烂熟的话,那么商务方面的交流肯定是小菜一碟。
三、《Interchange剑桥国际英语教程》
内容简介:
《剑桥国际英语教程》(第3版)(Interchange Third Edition)是《剑桥国际英语教程》的全面修订版。作为世界上最受欢迎、最有影响的英语口语教程之一,《剑桥国际英语教程》推动了中国传统语言学习模式的革新,加快了我国英语教学的国际化进程。它将交际教学法贯穿于英语口语技能训练的整个过程之中,强调在“有意义的交流”中培养语言的准确度和流利度,将语言学习变成了一种融视、听、说为一体的愉悦体验,因此广受大中院校、英语特色学校和培训机构的欢迎。
新版《剑桥国际英语教程》(第3版)更全面地体现了国际上最新的英语口语教学方法,将交际教学法和多元智能教学理念贯穿于语言技能训练的整个过程之中,更适合培养学生的交际技能。
点评:
这本书是目前市面上最好的英语口语培训教材,级别循序渐进,特别适合中国的英语口语学习者。如果教师能够在教学方法上紧密的依照教师用书,并且能够结合一些相应技巧加入教学,对学生的培训将会起到立竿见影的效果。用这套教材来做公司英语培训很容易被接受且见效显著,但和前2套教材属于不同层级,作为如一般酒店、物流等普通服务性行业的公司英语培训教材非常适用,但如涉及国际贸易、金融外汇等交流比较谨慎复杂的公司英语培训就有比较大的局限性,这就是为什么这么好的教材悲剧地只排在了第三。
四、剑桥标准英语教程《TOUCHSTONE》
内容简介
《剑桥标准英语教程》(Touchstone)是一套为青年及成人英语学习者设计的、具有突破性和革新意义的专业英语教程。本系列教程以对剑桥国际 语料库北美语料库(Cambridge International Corpus of North American English)的研究为基础,由剑桥大学出版社知名专家、作者Michael McCarthy、Jeanne McCarten以及Helen Sandiford合作编写而成。
该套教程分为四个级别,每级别含学生用书(附Self-study Audio CD/CD-ROM光盘)、练习册、教师用书、Video活动用书、配套课堂听力光盘和Video DVD光盘等,全面覆盖英语初级到中高级水平的教学需求。
《剑桥标准英语教程》(Touchstone)课 程设置前后关联呼应,教学设计简单明晰,内容新颖,话题时尚,教学素材丰富多样,囊括了视、听、说、网络互动等多种教学形式。教师用书以教师日常教学需求 为出发点,设计出最贴近教学细节、富于创新的教学方案。整套教程易教易学,适用面广,为高校教学和社会培 训的最佳美语教学解决方案。
点评:
这本书正如其名,所以才把它列入第四位。它也是剑桥出版社的一大杰作,读听说都很有针对性。但因为内容丰富,就同时显得杂、多,不仅对进行教学的老师的教学技巧要求很高,对学员的接受能力也是很大的考验,所以它基本可以归类到比较local的英语系商务教学用书。如果老师很一般那么书本本身的价值就无法发挥出来。是很好老师的教学用书,但是不适合学生自己学习。本书比较适合具备很好英语造诣的老师给外派员工到英语母语国进行管理及进行更多商务工作的企业作为教学用书,该书的含金量还是非常值得肯定的。
下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。
— You are the manager of the marketing department in your company. A new assistant manager has recently been appointed and will start work soon.
— Write an email to all staff in the department:
— explaining the need for the appointment
— saying when the assistant manager will start work
— describing the experience the assistant manager has.
— Write 40 - 50 words.
From: Candace Woodward
To: All marketing staff
Subject: New assistant manager
To support our strategy of growing sales in our Asian and African markets, a new position of assistant manager has been created. Paul Fisher has been appointed, and will start on 1st September Paul has worked for several years in marketing toys, concentrating on the Far East.
Staff Management: the importance of encouraging staff to make suggestions for improvements
Suggested answers: a.It is important to encourage staff to make suggestions for improvements. First, taking on staff suggestions has been an important element in company success. If you listen to their opinions, you can gain your facts straight before making false allegations. Staff suggestions will generate a great deal of new ideas. You can absorb a large amount of information so as to broaden your vision and horizon and to establish clear goals. Secondly, by listening to their views, you can get a far better understanding of your staff. b.The essential part of effective teamwork is to see your company as different team members who are working together, rather than as individuals who are working separately. Encouraging staff to make suggestions for improvements is important. It is useful for the managers to understand the personalities of the people they are working with. Then they will be able to anticipate how these people will react in certain stressful situations. You can clarify all job descriptions rationally, and carry out regular planning more smoothly. c.If you value staff suggestions, it will inspire your staff. You will have greater ability to motivate and communicate well with your staff members. Communication is important. Staff members need to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. Tile employees will perform. even better than before. It will also inspire others. It will end up attracting good personnel. Therefore, it is advisable to encourage staff to make suggestions for improvement. 解析:broaden your vision开阔眼界。personality人格,个性。 teamwork团队合作,集体协力,团对配合。False allegation凭空指控,错误指控。stressful紧张的,感到压力的。
Dear Sirs,
The order mentioned above was delivered to our warehouse 2 days after it arrived in Chicago 8th Jan. and we regret that we have to complain about the conditions in which we received it.
In our order we stipulated that we required four dozen of your men's suits pattern CS/7, and in your invoice, No. CP/78, you charged us for this quantity, but it is clear that you have packed only three dozen in Case 3, 【B1】______ . We would therefore appreciate an explanation and your prompt action to send us the missing dozen suits.
Very much more serious is the condition of the ladies' trousers suits that you packed in Case 2. Of the six dozen that this case contains, 【B2】______ . It is quite clear that this is solely due to the totally inadequate way in which they had been packed for you had not lined the case with any waterproof paper. 【B3】______
【B4】______ , whereas in our order we had stated that we required your pattern CS/9 which is stated in your catalogue as being made up from heavy-weight material. There is no market here for tropical suits, and so we must emphasize 【B5】______ .
We must stress that the mistakes that you have made in this first order we have placed with you have caused considerable problems for us. We had hoped to include your products in the Spring Sale that is due to open at the end of February, but as it is, it is now clear that we shall not be able to do so. We wish to stress, therefore, that unless you take immediate action to correct the mistakes that you have made, 【B6】______ .
We now expect your prompt reply.
Yours,
Faithfully
A. please correct all the mistakes as soon as possible
B. that we expect you to replace these suits that have been wrongly delivered with those we ordered without delay
C. we shall certainly not consider further orders with you and shall report your company to the American Trade Promotion Office in New York
D. and we think the price is a little bit too high
E. forty have become very sodden in transit and most of these show signs of rotting
F. we are also surprised that you appear to have sent us three dozen lightweight gentlemen's suits in Case 1
G. we therefore expect your prompt action to remedy this situation
H. and there is no sign of the missing dozen in either Case 1 or 2
【B1】______
H
You can go to every part of America from this city.
B
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