注意!银行考试题库:英语通用模拟题(六)
发布时间:2020-09-11
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Passage 9
How did Tencent take WeChat so far ahead of
its rivals? The answer lies partly in the peculiarities of the local market.
Unlike most Westerners, many Chinese possessed multiplemobile devices, and they
quickly took to an app that offered them an easy way to integrate them all into
a single digital identity. In America messaging apps had a potent competitor in
the form of basic mobile-phone plans, which bundled in SMS messaging. But text
messages were costly in China, so consumers eagerly adopted the free messaging
app.
And e-mail never took off on the mainland the
way it has around the world, mainly because the internet came late; that left
an opening for messaging apps.
But the bigger explanation for WeChat’s rise
is Tencent’s ability to innovate. Many Chinese grew up using QQ, a PC-based
messaging platform offered by Tencent that still has over 800m registered
users. QQ was a copy of ICQ, a pioneering Israeli messaging service. But then
the Chinese imitator learned to think for itself. Spotting the coming rise of
the mobile internet, Tencent challenged several internal teams to design and
develop a smartphone-only messaging app. The QQ insiders came up with something
along the lines of their existing product for the PC, but another team of
outsiders (from a just-acquired firm) came up with Weixin. When Tencent
launched the new app, it made it easy for QQ’s users to transfer their contacts
over to the new app.
Another stroke of brilliance came two years
ago when the service launched a “red packet” campaign in which WeChat users
were able to send digital money to friends and family to celebrate Chinese New
Year rather than sending cash in a red envelope, as is customary. It was clever
of the firm to turn dutiful gift-giving into an exciting game, notes Connie
Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind
together into groups to send money, often in randomized amounts (if you send
3,000 yuan to 30 friends, they may not get 100 yuan each; WeChat decides how
much). That in turn led to explosive growth in group chats. This year, over
400m users (both as individuals and in groups) sent 32 billion packets of digital
cash during the celebration.
31. Which of the following is mentioned in
paragraph one?
A. On the mainland, mobile devices cost a
lot.
B. Text messages are less expensive than
messaging app in America.
C. Chinese people like messaging apps more
than text messages.
D. American messaging apps are not free.
32. How did Tencent invent Weixin?
A. A team of PC insiders invented weixin for
Tencent.
B. A team of outsiders acquired by Tencent
invented Weixin.
C. Tencent asked the QQ insiders team to
create a product.
D. Tencent copied a pioneering Israeli
messaging service.
33. What is the outcome of the red packet
campaign?
A. Users are increasing to form groups.
B. It caused people to send money in random
amounts.
C. The gift-giving process became an exciting
game.
D. It changed the way Chinese people send
each other gifts.
34. The phrase “stoke of brilliance” means
______.
A. success
B. chance
C. remarkable idea
D. None of the above
35. According to the passage, the success of
Weixin mainly attributes to ______
A. QQ’s strong user base.
B. the lack of competitors.
C. local market opportunity and innovation.
D. All of the above.
Passage 10
Do you send and receive more phones calls or
e-mail? If your answer is e-mail, or you wish it were, then a new breed of
telecommunications devices called an e-mail phone or Internet phone may soon
find its way into your kitchen or living room. Essentially, an e-mail phone, or
e-phone for short, is the merger of telephone and computer. With most of these
new screen phones, that means being able to read and reply to electronic mail
directly from the phone, without starting up (or even owning) a PC. With some,
it also means being able to search through the Web to make vacation plans or
research homework assignments though at slow speeds and on a rather small
screen. And you can still make phone calls, too.
No computer experience is required to use an
e-phone. Most let you sign up with Internet service provider (ISP), which
typically charges about $20 per month. Once you’repast this tedious work and enter the
account information into the phone, you can check your e-mail from either your
computer or phone.
To assess your e-mail account from one of
these phones, you typically have to select e-mail service from a menu. Phones
with touch screens have an icon (图标) for that on the opening screen. For other phones, you press one of
the buttons lining the bottom or sides of the display, much as with an ATM
machine. The phone then calls your ISP. When the ISP picks up, the phone
automatically transfers your account name and password. Once accepted, the ISP
will start sending the phone your messages. By touching the item you want to
read or hitting a button next to it, the message will be displayed. Once you’ve
read it, you can reply to the message, move onto the next one, or, with most
phones, delete the message from your account. You can check your e-mail
manually, but most e-phones can also be set to check several times a day
automatically. In automatic mode, the phone flashes to tell you mail is
waiting. If you happen to be using the phone when it is scheduled to check for
e-mail, the phone will automatically try again when the line is free.
One serious drawback to e-mail by phone is
that it cannot receive (or send) attached files, whether they contain documents
or graphics. Some phones will attempt to display simple text files as part of
the message, but other types of files will appear as gibberish(乱码), or not at all. If you
share the e-mail account with a PC and don’t delete the message, however, you
can usually retrieve the message and file on your computer.
36. An e-mail phone is an improved device of
telecommunication in that ______.
A. it can record a message in the form of
e-mails
B. it can be used to receive and send e-mails
C. it can be connected with computers
D. it can be used to visit websites
37. Compared with a traditional telephone, an
e-mail phone probably ______.
A. has a colored screen
B. has a larger size
C. has similar key arrangement
D. does not have a receiver
38. When an e-mail phone is being used to
make phone calls, it ______.
A. cannot receive new messages
B. send out a signal of new messages
C. cannot display e-mail messages
D. automatically checks new messages
39. One fundamental flaw of e-mail phones is
that people cannot use it to ______.
A. receive or send e-mails with attached
files
B. receive attached files with documents
C. read attached files with graphics
D. read only messages in the form of simple
text
40. It can be inferred from the passage that
e-mails phones are designed to ______.
A. make transmission of e-mail messages
faster
B. make communication through e-mails cheaper
C. make communication through e-mails easier
D. make communication through e-mails more
popular
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