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总收益(Total revenue）
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In the（ ），businesses offer services for which they charge a fee that is based on the number of size of transactions they process.Some of these services lend thenselves well to operating on the Web.A.Fee-for-Transaction Revenue ModelB.Advertising-Suppored Revenue ModelsC.Web Catalogue Revenue ModelsD.Value chain
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(ii) The percentage change in revenue, total costs and net assets during the year ended 31 May 2008 thatwould have been required in order to have achieved a target ROI of 20% by the Beetown centre. Youranswer should consider each of these three variables in isolation. State any assumptions that you make.(6 marks)
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From the functional income statement we can see clearly the total revenue, total cost and the gross profit etc.A．RightB．WrongC．Doesn't say
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（ ）, businesses offer services for which they charge a fee that is based on the number of size of transactions they process.A.In the fee-for-transaction revenue model B.In the web catalog revenue model C.In the traditional catalog-based retail revenue model D.In the advertising-supported revenue model
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_____, businesses offer services for which they charge a fee that is based on the number of size of transactions they process.
A.In the fee-for-transaction revenue model
B.In the web catalog revenue model
C.In the traditional catalog-based retail revenue model
D.In the advertising-supported revenue model
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资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.
By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.
The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.
In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.
Here are some key takeaways from the report:
Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.
The native display ad revenue in the US is predicted to account for____of total US display ad revenue by 2021?A.17%
B.56%
C.74%
D.18%
考题
判断题边际收益（Marginal Revenue）是指增加一单位产品的销售所增加的收益。A
对B
错
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