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Practice 6 Task Sheet: A: WHAT IS IMPORTANT WHEN...? Planning a presentation ● Audience ● Equipment needed ●… B: WHAT IS IMPORTANT WHEN...? Selecting an interpreter for a meeting with foreign clients ● Experience ● Reliability · ●… C: WHAT IS IMPORTANT WHEN...? Introducing a new product range onto the market ● Timing ● Advance publicity ●…
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问答题Practice 5 ● Your company has decided to invest some of this year’s exceptionally high profits in one of the following areas: ● New company buses ● Culture comparative Courses ● Special bonus payments. ● You have been asked to write a report recommending how the profits should be invested and what benefits they would bring respectively. ● Write 200-250 words on your Answer Sheet.
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问答题Passage 2Questions 34-35 ● Read the extract of an article below about product promotion. ● In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. ● If a line is correct, write CORRECT on your Answer Sheet. ● If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. ● The exercise begins with two examples, (0) and (00). Example: Choosing the Right Promotional Product Can Attract Buzz 0. It is important to know as much as that you can about the recipient of a 00. promotional item or corporate gift. If you give one group an iPod they will 34. be motivated by it, while another group will see it as something which they 35. can use it to re-gift to someone else. And unless your product ends up in the 36. hands of the person you intended to, the influence over their behavior you 37. were hoping to leverage is completely lost. “It’s got to have lasting value 38. and that doesn’t necessarily mean a high cost,” says a client. ‘I’ve got a 39. flashlight at home that I use every time when the power goes out and it’s still 40. got the name of the company that gave it to me on it.’ Size is also a factor. If 41. most of your attendees are within their driving distance of your event then 42. you can give them something so big because it’s not going to be a problem 43. to take home. But if the majority of attendees have been flown in, then a 44. smaller, more portable item would be a better bet. High-quality T-shirts, the 45. latest high-tech mouse pad or a few high-end golf balls may be fit the bill.
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问答题Follow-up questions Interlocutor: Q1: When selling to customers abroad, do you think that companies always need to open an office in the foreign country? (Why?/Why not?)
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单选题Why does the author mention the book and magazine budgets of individual developers in Para 1?A
To demonstrate that budgets for software developers training are necessary.B
To demonstrate that book and magazine budgets are important to software developers.C
To demonstrate that software development is an information-intense effort.D
To show it is a mistake.
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问答题Practice 4 ● Your company is planning to launch a new mode of cellphone. You have been asked to do some research and put forward a proposal. ● Write your proposal, including the following: ● when and where to launch the cellphone, ● promotion activities to go with the launch, ● possible benefits that the launch will bring to the company, ● possible risks involved. ● Write 200—250 words.
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问答题Practice 1 ●You work for a company which is going to buy a set of equipment from China, You are asked to translate a lot of specifications and instructions within four months, which is impossible. Therefore you decide to advertise for two experienced translators as soon as possible. ● Write a short note to Mr. Max Remington, the Public Relation’s manager. Ask for an advertisement for two translators. ● Explain the reason. ● Mention your urgency. ● Write 30-40 words on your Answer Sheet.
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单选题Interest rates will usually increase after people have borrowed money.A
Right.B
Wrong.C
Doesn’t say.
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单选题In this passage puffs can include all of the following except ______.A
advertisements that contain the seller’s opinion onlyB
advertisements that connect an unrelated quality to a productC
advertisements that compare the advertised product with other productsD
advertisements that seem to be facts but not exactly so
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单选题To ensure adequate supplies and smooth purchase is the main task for ______A
order-take salespeopleB
creative salespeopleC
support salespersonsD
persuasive salespersons
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单选题In job interviews, candidates tend to ignore the fact thatA
they are at a disadvantage.B
they are buying and selling at the same time.C
an interview is like a presentation.D
the interviewer will be realistic.
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单选题Mortgage and other financing income decreased $8.8 million to $18.8 for the year ended December 31, 2006.The income in 2006 was reducedA
to $ 8.8 million.B
to $18.8 million.C
from $18.8 million to $8.8 million.
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单选题Chinese characters need ______.A
three and four-key combinationsB
English keyboardsC
different computersD
Western-style keyboards
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问答题Practice 8 ● You have ordered some new office equipment. However, some of this equipment will arrive a week later than planned. ● Write a memo to all staff: ● saying which equipment will be delayed ● explaining when it will arrive ● apologizing for the delay. ● Write about 30-40 words on your Answer Sheet. Memo To:All Staff From:SuppliesManager Date:1 March2002 Subject:New Equipment
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单选题Program Cost$7,100 (2007)(covers tuition, all program materials, and some meals)Special pricing available to companies sponsoring three or more participants.A company may be given a discount if they provideA
money for the program.B
money for at least three of their own employees.C
a special price.
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问答题Passage 5Eliminating Sweatshops at Nike; Just Do It! Over the past decade, Nike has been one of the most profitable companies in the United States. However, at a time when the company’s spokesperson, Michael Jordan, was bringing in over $10 million, the young, mostly women workers in its Indonesian plants were taking home only $ 2.23 a day. (31)______, working conditions in Nike’s Serang plant, 50 miles west of Jakarta, were far from ideal. Hundreds of workers, some children, were crowded into vast sheds where they glued, stitched, pressed, and boxed 70 million pairs of (32)______a year. Collusion between local management and government made organizing workers into unions both difficult and dangerous, and the high level of unemployment left workers powerless. Taken together, these labor practices helped keep cost so low and quality so high that a pair of running shoes that (33)______ for $ 75 retail in the United States cost just $18.25 to manufacture. With this type of cost and price structure, it is easy to see how Nike became so profitable. However, the ability to sustain these practices became an issue in 1996 when the U.S. media exposed these sweatshop conditions. As consumers became increasingly aware of (34)______ their sneakers were actually being made, some felt guilty, and human rights groups went so far (35)______ to organize boycotts of Nike products. Given the damage to Nike’s image and future profitability, something had to be done. At first, Nike CEO Phillip Knight defended his operations, noting that Nike pays its workers no (36)______ than its rivals do and that these workers make more than minimum wage in the host countries. Critics countered that the level of pay was (37)______ the subsistence level and much lower than what is paid by other U.S. companies such as Coco-Cola, Gillette, and Good-year. To end this image problem (38)______ and for all, on May 12,1998, Knight pledged to (a) raise the minimum worker age requirement, (b) adopt U. S.-style safety and health standards, and (c) allow human rights groups to help monitor working conditions in all foreign plants. He again showed his commitment to reform six months later (39)______ raising wages 22 percent to offset the currency devaluation that rocked Indonesia in the fall of 1998. Knight used both occasions to challenge his competitors to do the same, realizing that their failure to do so would put Nike at a competitive disadvantage. Although it is currently unclear how these (40)______ will respond, it is obvious that Nike is at least trying to establish its image as a trend setter in both footwear and working conditions in international locations.
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问答题Practice 7 ● Alice Cather, a friend of yours, is going to Birmingham for a year and is looking for a job. This is background information: Education and qualification: 1990—1994, Marketing/Boston university. Working experience: 1994—1996: Salesman／Smith company. 1996-now: Marketing Manager. ● Use the information given above to write a letter to a British businessman you know. Ask him if he can help Alice find a job in Birmingham. (60-80words)
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问答题Practice 2 The interview—about 3 minutes In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.
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单选题What is true according to the third paragraph?A
Chief executives spend less time on their jobs than before.B
Career progression is faster than it used to be.C
Company hierarchies are barriers to career development.D
There will be more female executives than male executives in the future.
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单选题What is not mentioned in the last paragraph?A
Team members should be aware of the designated objectives.B
Team members may sometimes abuse the decision-making power.C
Team members should contribute to the development of the team.D
Team members are entitled to make some decisions.
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单选题According to the research findings, the customers who will bring in more profit are those whoA
are regarded as loyal customers.B
happen to buy the products from a company.C
trust the quality of the products from a company.D
care little about prices of the products.
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问答题Practice 10 ● You are the general manger of a company, write a memo to your sales manager. ● Ask him to attend a meeting to discuss affairs about the promotion expense of your company. ● Mentioning the time of the meeting. ● Asking him to bring materials needed. ● Write 30—40 words on your answer sheet.
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问答题Practice 2 ● You are the General Manager of the Northern Shanghai Import and Export Company. You have arranged to visit a branch office in Luen Wu next week. However, an important client from Hong Kong has just written to tell you that he will be visiting Shanghai next week and would like to meet you for discussions. He says that this is the only time he will be visiting Shanghai during the year, and you know that it is very important for you to see him. ● Write a fax to the manager of the branch office in Luen Wu. ● Tell him or her about the client’s visit. ● Explain why it is important for you to see the Hong Kong client. ● Re-arrange the date of your visit to Luen Wu. ●Write 60-80 words.
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问答题Practice 1 ● You work for a large company. You are going to be transferred to another department within your company. ● Write an email to all staff: ● telling them which department you are moving to ● saying when you will be moving department ● explaining what your new responsibility will be. ● Write 40-50 words.
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问答题Discuss and decide together: ● What travel and accommodation arrangements you will need to make before the trip? ● Which kinds of business customs in the foreign country would be useful to know about, and how?
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单选题The Schools Prom concert is for children fromA
poor parts of the countryB
London onlyC
all over the country
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问答题Q3: What do you think the long-term effects of high staff turnover might be? (Why?/Why not?)
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单选题Ms Varley thinks she would be suitable for the job because of her previous experience.A
RightB
WrongC
Doesn’t say
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