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“公共关系”一词是英语Public Relations的中译，把Public Relations译为（）更切合英文的原意。
- A、公众关系
- B、人群关系
- C、人际关系
- D、社会关系
参考答案
更多 ““公共关系”一词是英语Public Relations的中译，把Public Relations译为（）更切合英文的原意。A、公众关系B、人群关系C、人际关系D、社会关系” 相关考题
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Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.()
此题为判断题(对，错)。
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和他说英语一样流利中译英
.ThatCanadianspeaksChinese____________________________________________(和他说英语一样流利).
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As a public relations officer, he is said ___________ some very influential people.A.to know
B.to have been knowing
C.to be knowing
D.to have known
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1986年，美国著名市场营销学家菲利浦?科特勒教授在原4P组合的基础上提出了6P营销策略，增加的两个P为( )。A.权力(Power)、渠道(PlaCe)
B.权力(Power)、公共关系(PubliC Relations)
C.促销(Promotion)、权力(Power)
D.渠道(PlaCe)、公共关系(PubliC Relations)
考题
共用题干
Public RelationsPublic relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image.Publicity then is part of public relations when it is initiated by the firm , usually in the________ (51）of press releases or press conferences.Since public relations involves communications with stockholders，financial analysts,government officials,and other noncustomer groups,it is usually________(52) outside the marketing department , perhaps as a staff department or outside consulting firm reporting to to management.This organizational placement can be a________(53) because the public relations department or consultant will likely not be in line with marketing efforts.Poor communication and no coordination can be the________ (54).Although the basic purpose of public relations is to provide positive influence_______(55) the public image,this influence generally may be less than_______(56) provided by the other components of the public image mix.Publicity may be in the form of news releases that have(57) overtones for the company initiated by the public relations department.Publicity on the other________ (58) should not be divorce from the marketing department,as it can________(59) a useful adjunct(辅助) to the regular advertising______(60) not all publicity is initiated by the firm;some can________(61) from an unfavorable press a reaction to certain actions or lack of________(62) that are controversial or even downright ill-advisedThe________(63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function,whether within the company or an outside firm,can take________(64) of public image problems and opportunities.Many of these have to do with the way the________(65) does business,such as its product quality,the servicing and handling of complaints , etc._________59A:produceB:connect C:involve D:provide
考题
共用题干
Public RelationsPublic relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image.Publicity then is part of public relations when it is initiated by the firm , usually in the________ (51）of press releases or press conferences.Since public relations involves communications with stockholders，financial analysts,government officials,and other noncustomer groups,it is usually________(52) outside the marketing department , perhaps as a staff department or outside consulting firm reporting to to management.This organizational placement can be a________(53) because the public relations department or consultant will likely not be in line with marketing efforts.Poor communication and no coordination can be the________ (54).Although the basic purpose of public relations is to provide positive influence_______(55) the public image,this influence generally may be less than_______(56) provided by the other components of the public image mix.Publicity may be in the form of news releases that have(57) overtones for the company initiated by the public relations department.Publicity on the other________ (58) should not be divorce from the marketing department,as it can________(59) a useful adjunct(辅助) to the regular advertising______(60) not all publicity is initiated by the firm;some can________(61) from an unfavorable press a reaction to certain actions or lack of________(62) that are controversial or even downright ill-advisedThe________(63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function,whether within the company or an outside firm,can take________(64) of public image problems and opportunities.Many of these have to do with the way the________(65) does business,such as its product quality,the servicing and handling of complaints , etc._________62A:activities B:actions C:performances D:relations
考题
共用题干
Public RelationsPublic relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image.Publicity then is part of public relations when it is initiated by the firm , usually in the________ (51）of press releases or press conferences.Since public relations involves communications with stockholders，financial analysts,government officials,and other noncustomer groups,it is usually________(52) outside the marketing department , perhaps as a staff department or outside consulting firm reporting to to management.This organizational placement can be a________(53) because the public relations department or consultant will likely not be in line with marketing efforts.Poor communication and no coordination can be the________ (54).Although the basic purpose of public relations is to provide positive influence_______(55) the public image,this influence generally may be less than_______(56) provided by the other components of the public image mix.Publicity may be in the form of news releases that have(57) overtones for the company initiated by the public relations department.Publicity on the other________ (58) should not be divorce from the marketing department,as it can________(59) a useful adjunct(辅助) to the regular advertising______(60) not all publicity is initiated by the firm;some can________(61) from an unfavorable press a reaction to certain actions or lack of________(62) that are controversial or even downright ill-advisedThe________(63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function,whether within the company or an outside firm,can take________(64) of public image problems and opportunities.Many of these have to do with the way the________(65) does business,such as its product quality,the servicing and handling of complaints , etc._________55A:inB:forC:onD:at
考题
共用题干
Public RelationsPublic relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image.Publicity then is part of public relations when it is initiated by the firm , usually in the________ (51）of press releases or press conferences.Since public relations involves communications with stockholders，financial analysts,government officials,and other noncustomer groups,it is usually________(52) outside the marketing department , perhaps as a staff department or outside consulting firm reporting to to management.This organizational placement can be a________(53) because the public relations department or consultant will likely not be in line with marketing efforts.Poor communication and no coordination can be the________ (54).Although the basic purpose of public relations is to provide positive influence_______(55) the public image,this influence generally may be less than_______(56) provided by the other components of the public image mix.Publicity may be in the form of news releases that have(57) overtones for the company initiated by the public relations department.Publicity on the other________ (58) should not be divorce from the marketing department,as it can________(59) a useful adjunct(辅助) to the regular advertising______(60) not all publicity is initiated by the firm;some can________(61) from an unfavorable press a reaction to certain actions or lack of________(62) that are controversial or even downright ill-advisedThe________(63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function,whether within the company or an outside firm,can take________(64) of public image problems and opportunities.Many of these have to do with the way the________(65) does business,such as its product quality,the servicing and handling of complaints , etc._________65A:managerB:public C:department D:fir
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Send your questions to Mary Adams,（） is the director of Public Relations,for a quick reply.AwhoBwhichCwhomDthat
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公共关系的英文拼写是（）。A、Public RelationsB、Public RelationC、Publications RelationsD、Publications Relation
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公共关系的英文是（）。A、public relations B、public relationC、publication relationsD、publication relation
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大市场营销，即6P组合，是在4P组合上加上两个“P”，即（）。A、商品（Product）B、政治力（Political power）C、销售渠道（Place）D、促销（Promotion）E、公共关系（Public Relations）
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“公共关系”这个词是由英文（）翻译过来的，简称“PR”。A、 Public RelationB、 Public RelationsC、 Public RelativeD、 Public Relational
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多选题大市场营销，即6P组合，是在4P组合上加上两个“P”，即（）。A商品（Product）B政治力（Political power）C销售渠道（Place）D促销（Promotion）E公共关系（Public Relations）
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单选题This guide is intended to help people to ______ .A
cope with an economic crisisB
start a new small businessC
raise funds for a new firmD
build up public relations
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单选题As a public relations officer, you should know your customers _____ detail.A
inB
onC
forD
to
考题
单选题公共关系的英文是（）。A
public relations B
public relationC
publication relationsD
publication relation
考题
单选题Send your questions to Mary Adams,（） is the director of Public Relations,for a quick reply.A
whoB
whichC
whomD
that
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