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单选题
The high-tech corporate service provider produced a costing scheme in order to
A
find out the most loyal customer.
B
reduce the investment in generating customer loyalty.
C
launch a campaign to find out the potential customers.
D
observe the relationship between customer loyalty and profit.
参考答案
参考解析
解析：
关于该公司制作成本图的目的，第二段最后一句提到“Executives were curious to see just what payoff they were getting from their $2 million annual investment in customer loyalty．”，与选项D（找出顾客忠诚度和利润之间的关系）含义相同。
关于该公司制作成本图的目的，第二段最后一句提到“Executives were curious to see just what payoff they were getting from their $2 million annual investment in customer loyalty．”，与选项D（找出顾客忠诚度和利润之间的关系）含义相同。
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