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2 Helen Bradshaw, a recent graduate with a degree in catering management, has spotted a market opportunity during
her first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in the
bakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, and
also for catering wholesalers supplying restaurants and hotels.
Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought some
equipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.
Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and one
for the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a different
set of challenges. The premium cake shop market consists of a large number of independent cake shops spread
through the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets are
demanding good quality, competitive prices and early development of a product range under their own brand name.
The catering wholesalers require large volumes, medium quality and low prices.
Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.
Required:
(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantages
each channel offers and the implications for a successful start-up. (12 marks)
参考答案
更多 “ 2 Helen Bradshaw, a recent graduate with a degree in catering management, has spotted a market opportunity duringher first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in thebakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, andalso for catering wholesalers supplying restaurants and hotels.Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought someequipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and onefor the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a differentset of challenges. The premium cake shop market consists of a large number of independent cake shops spreadthrough the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets aredemanding good quality, competitive prices and early development of a product range under their own brand name.The catering wholesalers require large volumes, medium quality and low prices.Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.Required:(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantageseach channel offers and the implications for a successful start-up. (12 marks) ” 相关考题
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The use of quality circles:A . has proven ineffective in both Japan and the U.S.B . is particularly effective in overcoming labor/management conflicts.C . provides a quick fix for most quality problems.D . allows workers the opportunity to generate solutions for chronic quality problems.E . A and B only
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69 The use of quality circles:A. has proven ineffective in both Japan and the U.S.B. is particularly effective in overcoming labor/management conflicts.C. provides a quick fix for most quality problems.D. allows workers the opportunity to generate solutions for chronic quality problems.E. A and B only
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Which of the following statements about a money market is NOT true according to this passage?A．Money market does not exist in planned economies.B．Money market has been established in some socialist countries.C．Money market encourages open competition among bulk suppliers of funds.D．Money market relies upon market processes to distribute funds to final users.
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5 The directors of Blaina Packaging Co (BPC), a well-established manufacturer of cardboard boxes, are currentlyconsidering whether to enter the cardboard tube market. Cardboard tubes are purchased by customers whoseproducts are wound around tubes of various sizes ranging from large tubes on which carpets are wound, to smalltubes around which films and paper products are wound. The cardboard tubes are usually purchased in very largequantities by customers. On average, the cardboard tubes comprise between 1% and 2% of the total cost of thecustomers’ finished product.The directors have gathered the following information:(1) The cardboard tubes are manufactured on machines which vary in size and speed. The lowest cost machine ispriced at $30,000 and requires only one operative for its operation. A one-day training course is required in orderthat an unskilled person can then operate such a machine in an efficient and effective manner.(2) The cardboard tubes are made from specially formulated paper which, at times during recent years, has been inshort supply.(3) At present, four major manufacturers of cardboard tubes have an aggregate market share of 80%. The currentmarket leader has a 26% market share. The market shares of the other three major manufacturers, one of whichis JOL Co, are equal in size. The product ranges offered by the four major manufacturers are similar in terms ofsize and quality. The market has grown by 2% per annum during recent years.(4) A recent report on the activities of a foreign-based multinational company revealed that consideration was beinggiven to expanding operations in their packaging division overseas. The division possesses large-scale automatedmachinery for the manufacture of cardboard tubes of any size.(5) Another company, Plastic Tubes Co (PTC) produces a narrow, but increasing, range of plastic tubes which arecapable of housing small products such as film and paper-based products. At present, these tubes are on average30% more expensive than the equivalent sized cardboard tubes sold in the marketplace.Required:(a) Using Porter’s five forces model, assess the attractiveness of the option to enter the market for cardboardtubes as a performance improvement strategy for BPC. (10 marks)
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—I wonder if you are able to offer market exclusivity for all of China?— ()
A. I’d love to go to the supermarket with you if I have the time.B. I’m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product.
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The reason why the market for large CDs has been active since 1961 may be that the yield is usually higher than Treasury bills.A．RightB．WrongC．Doesn't say
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PPHC and Gooseneck are two organizations that do similar community work. Each has hired a new staff member to make contact with and provide services to new parents.Elaine has accepted a job with PPHC. She has a degree in psychology but has never done this type of work before. On her first day, after showing her to her desk and introducing her to colleagues, the director gives her a town map and a list of the names of the families she will be responsible for, and wishes her luck. After lunch, Elaine sets out to contact the families, worried about what shell do or say when she meets them.Mark has a degree similar to Elaines, and has just been hired by Gooseneck. On his first day, he learns that his job will consist of training for the next week. Mark spends two days going on family visits with experienced staff members, and discusses with them what they did and why. He role-plays some situations with other staff members, and gets some direct instruction from them. By the following week, when hes on his own, he feels he has a pretty good idea of what he needs to do, and how to go about it. And he knows that his training will continue.Which situation would you rather be in, being thrown into the thick of things with no training or being trained to prepare for the work youre going to do?21. What are PPHC and Gooseneck?A. They are two companies that do similar business.B. They are two organizations that do different community work.C. They are two organizations that do similar community work.22. Which degree does Elaine have?A. Psychology degree.B. Physiology degree.C. Sociology degree.23. Which of the following statements is true according to the passage?A. Elaine has done this type of community work so her organization doesnt provide staff training.B. Mark has a clear idea of his job after the training.C. Mark knows his training comes to an end.24. How is Mark trained to be prepared for his work?A. Mark spends two days on family visits with experienced staff members and discuss with them.B. Mark role-plays some situations with other staff members and gets some direct instruction from them.C.Both A and B.25. What is the main idea of the passage?A. The importance of training.B. Different training ways.C. Elaines and Marks work experience.
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Because there is a large number of active users on WeChat／Weixin, this is a great opportunity for Auckland to raise its profile and promote its tourism offerings to the Chinese market.()
此题为判断题(对，错)。
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阅读短文，判断句子正误，正确的写T，错误的写F 。In recent years, the Chinese auto industry has seen rapid growth, with the demand on private cars rising sharply in Chinese cities since 2002.By 2009, China has replaced the U.S. to become the worlds largest auto market. As an important part of the world car industry, the global auto industry will shift further to China. This brings historical opportunity to Chinas auto market.Currently, both the development of Chinas auto market and the changes in consumer demand for vehicles are ever -increasing. Chinas auto industry will continue to grow in the next decade. It means there is still huge room for its development. China has an urban population of more than 600million. It also has a huge agricultural vehicle market in the rural areas. Hence, there is no doubt for Chinas development of auto industry. That is also the reason why the worlds auto producers are paying more attention to the Chinese market.()26. The demand on private cars increased greatly in Chinese cities since 2002.()27. China has become the worlds largest auto market.()28. Chinas auto industry tends to decrease in the next decade.()29. China has an urban population of less than 600 million.()30. The reason why the worlds auto producers are paying more attention to the Chinese market is that Chinas auto industry developed very quickly.
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Before sending your resume to prospective employersor scheduling any interviews , you need to analyze the job market. Analyzing the job market involves determining actual jobopenings and gathering information about organizations for which you want to work.
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听力原文：The foreign exchange market operates much like other financial markets, but isn't located in a specific place like a stock exchange.(9)A．The foreign exchange market operates like other financial markets in every respect.B．The foreign exchange market has a specific place like a stock exchange.C．There's no physical market place such as stock exchanges for the foreign exchange transactions.D．The foreign exchange market operates quite differently since the former has no physical market place.
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共用题干
第一篇What's NASDAQ?NASDAQ is a familiar but strange name for people.We often learn its news via different kinds of media,though quite a lot of people can not tell what exactly it means.NASDAQ,short for the National Association of Securities Dealers Automated Quotations system,is one of the largest market in the world for stocks trading. The number of companies in NASDAQ is more than that of the other stock exchange in America,including the New York Stock Exchange(NYSE)and the American Stock Exchange(AMEX).Most of the companies listed on NASDAQ are smaller than most of those on the NYSE and AMEX.NASDAQ has become recognized as the home of new technology companies,especially computer and computer-related businesses.Trading on NASDAQ is initiated by stock brokers acting on behalf of their clients.The brokers negotiate with market makers who concentrate on trading specific stocks to reach a price for the stock.Different from other stock exchange,NASDAQ has no central location where trading takes place.Instead,its market makers can be found all over the country and make trades by telephone and via the Internet. Since brokers and market makers trade stocks directly instead of on the floor of a stock exchange,NASDAQ is called an over-the-counter market. The term over-the-counter refers to the direct nature of the trading,as in a store where goods are handed over a counter.Since its foundation in 1971,the NASDAQ Stock Market has been the innovator. As the world's first electronic stock market,NASDAQ long ago set a precedent for technological trading innovation that is unrivaled.Now poised to become the world's first truly global market,the NASDAQ Stock Market is the market of choice for business industry leaders worldwide.By providing an efficient environment for raising capital NASDAQ has helped thousands of companies achieve their desired growth and successfully make the leap into public ownership.Which of the following is stated to be true?A:NASDAQ came into being in 1972.B:NASDAQ has been ready to become the world's first truly electronic global stock market.C:New York Stock Exchange is called an over-the-counter market.D:AMEX is the market of choice for business industry leaders worldwide.
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The fast-growing Chinese market has been a source of______opportunities for businesses。
A.considerable
B.considering
C.considered
D.considerate
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资料：The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract. But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
All of the following acts are producing for the market EXCEPT____.A.working in a bank
B.printing a book
C.attending a night school
D.growing beans for sale
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资料：The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract. But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
You are buying from the market when you____.A.borrow a book from the library
B.look after your children
C.drive to the seaside for a holiday
D.dine at a restaurant
考题
资料：The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract. But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
The word “concrete”in the last paragraph may most probably mean____.A.serious
B.true
C.important
D.real
考题
资料：The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract. But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
In what way is the market very real for each person or businessman who is making and selling something?
A.It tells you what to produce
B.It tells you how to grow tomatoes
C.It provides you with everything you need
D.It helps you save money
考题
资料：The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.
If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.
When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.
The market may be something abstract. But for each person or business that is making and selling something, it is very concrete. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.
Which of the following would be the best title for the passage?A.Selling and Buying
B.What Is the Market?
C.Everything You Do Is Producing for the Market
D.What the Market Can Do for You?
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What is the Cisco goal regarding market share for each of the major markets that its products compete in?（）A、to be first in every market in whichcisco participatesB、to compete effectively in every market in whichcisco participatesC、to be in the top 1 percent in every market in whichcisco participatesD、to be No.1 or No.2 in every market in whichcisco participates
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The large market share of transportation in China is （）transport.A、airB、railC、truckD、pipeline
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单选题What does the report say about the job market in Japan?A
Sales growth in the overseas market has help to stop job cuts in big companies like Sony.B
Japan lost 210,000 jobs in November.C
The unemployment rate at the moment of speaking is close to its record high.D
190, 000 people gave up hope of finding a new job.
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单选题Advertisement can increase demand _____.A
all the timeB
in any circumstancesC
in a growing marketD
in a shrinking market
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单选题By no means _____ to her parents.A
this is the first time has she liedB
this is the first time does she tell a lieC
is this the first time she has liedD
is this the first time she was lying
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单选题What is the Cisco goal regarding market share for each of the major markets that its products compete in?（）A
to compete effectively in every market in whichcisco participatesB
to be No.1 or No.2 in every market in whichcisco participatesC
to be in the top 1 percent in every market in whichcisco participatesD
to be first in every market in whichcisco participates
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单选题What kinds of people are in high demand on the job market?A
Students with a bachelor’s degree in humanities.B
People with an MBA degree from top universities.C
People with format schooling plus work experience.D
People with special training in engineering.
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