2020高级商务英语BEC《阅读理解》练习题

发布时间:2020-08-02


在商务英语考试备考过程中,好的习题能够达到事半功倍的效果。下面是51题库考试学习网带来的历年真题练习内容,供大家学习。

For each question 15 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.

The Negotiating Table:

You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.

The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying yes. This can be a problem because one of them usually begins by saying no. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.

It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.

Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.

Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.

De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.

15 Dr Cohen treats negotiation as a game in order to

A put people at ease

B remain detached

C be competitive

D impress rivals

16 Many people say no to a suggestion in the beginning to

A convince the other party of their point of view

B show they are not really interested

C indicate they wish to take the easy option

D protect their companys situation

17 Dr Cohen says that when you are trying to negotiate you should

A adapt your style to the people you are talking to

B make the other side feel superior to you

C dress in a way to make you feel comfortable.

D try to make the other side like you

18 According to Dr Cohen, understanding the other person will help you to

A gain their friendship

B speed up the negotiations

C plan your next move.

D convince them of your point of view

19 Deals sometimes fail because

A negotiations have gone on too long

B the companies operate in different ways

C one party risks more than the other.

D the lawyers work too slowly

20 Dr Cohen mentions childrens negotiation techniques to show that you should

A be prepared to try every route

B try not to make people feel guilty

C be careful not to exhaust yourself

D control the decision-making process.

参考答案:15 B 16D 17A 18D 19B 20 A

15.第一段有这样一句话needs to avoid being too adversarial,也就是说要保持客观,公正,超然,所以选择B

16.从第二度最后一句话可以看出,Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.应该选择D

17.第三段,Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer.所以选择A

18.You do not need to become their best friends but being too clever will alienate them. you should repeat back to them what they have said to show you take them seriously.所以选择D

19.从第四段的这句话可以看出,More common is a corporate culture clash between companies, which can put paid to any deal.选择B

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下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。

Good acquaintance of finance is a must.

正确答案:A
A

? Read this part of a note from Emma Jackson, boss of a French travel agency.

We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.

? Write a letter to Hotel Mecure:

? giving a brief self-introduction

? saying what kind of brochure you are going to print

? stating the rate of advertising

? asking for a prompt reply.

? Write 60-80 words.

? Write on your Answer Sheet.

正确答案:Dear Manager We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1000 for 1/2 page. We are looking forward to your early reply. Yours faithfully
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,

—You work for a small chain of clothing stores. The Managing Director has asked you to write a short report on last month's performance.

—Look at the charts and table below, on which you have already made some handwritten notes.

—Then, using all your handwritten notes, write the report for your Managing Director

—Write 120-140 words.

正确答案:To: Chris Sutcliffe Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply from 2% to 8% mainly because of dissatisfaction with the new manager on the other hand there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes which are already the best selling goods increased from 60 to 65% of total sales at the expense 'of men's clothing. Children's clothes were unchanged at 20%.
To: Chris Sutcliffe, Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D, compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover, which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change, while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply, from 2% to 8%, mainly because of dissatisfaction with the new manager on the other hand, there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes, which are already the best selling goods, increased from 60 to 65% of total sales, at the expense 'of men's clothing. Children's clothes were unchanged, at 20%.

— You are the manager of the marketing department in your company. A new assistant manager has recently been appointed and will start work soon.

— Write an email to all staff in the department:

— explaining the need for the appointment

— saying when the assistant manager will start work

— describing the experience the assistant manager has.

— Write 40 - 50 words.

From: Candace Woodward

To: All marketing staff

Subject: New assistant manager

正确答案:To support our strategy of growing sales in our Asian and African markets a new position of assistant manager has been created. Paul Fisher has been appointed and will start on 1st September Paul has worked for several years in marketing toys concentrating on the Far East.
To support our strategy of growing sales in our Asian and African markets, a new position of assistant manager has been created. Paul Fisher has been appointed, and will start on 1st September Paul has worked for several years in marketing toys, concentrating on the Far East.

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