BEC商务英语中级考试历年阅读真题汇总八
发布时间:2021-07-02
2021年商务英语考试已经进入备考阶段,各位考生学习得怎么样了?要想顺利通过考试,一定要重视历年真题。今天51题库考试学习网就分享一下历年BEC考试阅读的真题内容,一起来看看吧。
When David Hayden realised his company was heading for trouble, he took drastic measures to get it back on track
David Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.
Called in by a panicking board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didn\\'t understand the product or the sector,\\' says Hayden. The heads of department didn\\'t communicate and they didn\\'t lead.\\' But what was worse, Critical Path had lost the goodwill of its investors.
Hayden knew that bringing the figures under control would be a vital step in the company\\'s turnaround. \\'You\\'ve got to sort out the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didn\\'t have bad feelings about me. I told them that I knew I could get the company on its feet again.\\' He was authorised to make whatever changes were required, and his first act was to find people within the company he could trust and put them in charge.
The next thing Hayden had to tackle was morale. \\'Everyone left the office at five on the dot - they couldn\\'t get away quickly enough. To get the buzz back and win the staff over, I had to prove my own commitment and put in the extra hours with them.\\' In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reached retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.
But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take note of. \\'A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble,\\' is his message. \\'Or if you often have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.\\'
By 2003, the company was healthy again, with reasonably stable finances and a modest but steady share price of $1.60. \\'One thing that helped save us was that our technology worked,\\' says Hayden. \\'With 20 million email accounts, we never lost a single major client because the product kept on working.\\' With ideas for a fresh venture demanding his attention elsewhere, Hayden has moved on. \\'It was time to go,\\' he says. \\'I\\'m not a turnaround specialist. I prefer start-ups.\\'
13 What event coincided with Critical Path becoming a public company?
A Hayden became the Executive Director of Critical Path.
B Investors hired a replacement team to run Critical Path.
C Critical Path launched a successful new product on the market.
D Critical Path was floated on the Stock Exchange at 24 cents per share.
14 Which of the following situations did Hayden face at Critical Path in 2001?
A The employees were worried about job security.
B The investors were calling for changes to the company structure.
C The management was misleading the staff about the company\\'s position.
D The board of directors did not realise the scale of the company\\'s problems.
15 One reason Hayden was able to turn Critical Path around was that
A he managed to find new investors.
B the financial situation was not as bad as he had thought.
C he had built up a good relationship with the management team.
D he was given the support that he needed.
16 What was Hayden\\'s policy regarding the staff of Critical Path?
A He paid overtime to everybody who worked outside office hours.
B He reduced the workforce by operating an early retirement scheme.
C He gave key staff the opportunity to help him set goals for the company.
D He restored motivation by showing willingness to work alongside staff.
17 According to Hayden, what could indicate that a business is in trouble?
A problems keeping accounts up to date
B suppliers refusing to offer new credit terms
C a frequent need to increase the amount borrowed
D difficulties in getting payment from customers on time
18 Hayden left Critical Path after he had rescued the company because
A he wanted to develop the technology for a new internet service.
B he wanted to concentrate on founding a new enterprise.
C he had been offered a job with a major internet company.
D he decided to go into partnership with a major client.
13题,当Critical Path成为上市公司时还发生了什么事。B项正确。原文说the business was put in the hands of new managers by its investors。业务被投资者交给了新的经理。
14题,在2001年的Critical Path,这个Hayden面临着什么样的情况。答案在第二段找。A段说员工们担心工作保障。原文中说“The 1,100 staff had lost confidence in the company and did not know what was going to happen to them”,1100号员工对公司失去了信心,不知道将会发生什么。和A的意思吻合。
15题,Hayden能够扭转局面的一个原因。答案在第三段找,这一段先说了下公司的一些难处,比如投资人很生气,后果很严重。所幸的是投资人对Hayden并不反感:He was authorised to make whatever changes were required,他被授权进行一切需要的改变,也就是D选项所说的得到了需要的支持。
16题,问针对Critical Path的员工采取的政策是什么。答案是第四段的第一句话:The next thing Hayden had to tackle was morale。需要解决的是士气问题。也就是D段所说的restored motivation。
17题,什么可以表明一个公司陷入了困境。答案在第五段:A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble。有一个不现实的定价政策或者需要和供货商谈判提高贷款。
18题,扮演了救世主角色之后的Hayden为什么选择离开。答案是最后一段:“With ideas for a fresh venture demanding his attention elsewhere”和“I\\'m not a turnaround specialist. I prefer start-ups.”需要一个崭新的需要他的注意力的企业。也就是B选项所说的想要一个新的企业。
以上就是历年商务英语考试的阅读真题分享,希望对各位考生有所帮助。如果想了解更多考试相关资讯,请继续关注51题库考试学习网,我们会持续带来最新消息。
下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。
You can go to every part of America from this city.
B
—You work for a small chain of clothing stores. The Managing Director has asked you to write a short report on last month's performance.
—Look at the charts and table below, on which you have already made some handwritten notes.
—Then, using all your handwritten notes, write the report for your Managing Director
—Write 120-140 words.
To: Chris Sutcliffe, Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D, compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover, which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change, while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply, from 2% to 8%, mainly because of dissatisfaction with the new manager on the other hand, there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes, which are already the best selling goods, increased from 60 to 65% of total sales, at the expense 'of men's clothing. Children's clothes were unchanged, at 20%.
? Read this part of a note from Emma Jackson, boss of a French travel agency.
We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.
? Write a letter to Hotel Mecure:
? giving a brief self-introduction
? saying what kind of brochure you are going to print
? stating the rate of advertising
? asking for a prompt reply.
? Write 60-80 words.
? Write on your Answer Sheet.
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,
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