银行考试题库：英语阅读理解练习及答案（八）

发布时间：2021-09-08

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为了帮助广大考生顺利通过银行招聘考试，51题库考试学习网为大家带来了一些英语阅读理解试题的相关内容，希望大家每天坚持练习，积极备考。

阅读理解

People today can move markets and build or destroy reputation.With the ubiquity of the Internet and round-the-clock news and information, consumers can easily praise or punish brands and the companies behind them. Armed with an overabundance of data, purchasers have tremendous influence over what their friends or families buy and even what strangers buy.

What sources move consumers? Not surprisingly, word of mouth is the leading influence (88%) when it comes to impacting consumers\\\\\\' opinion of a company, whether its genesis is online or offline. Conversations where company likes and dislikes are discussed are no longer out of the ordinary for the general public. What is noteworthy is the power of online reviews (83%) and online search results (81%) in determining what people say about companies and the brands they make. Online reviews are nearly as important as word of mouth in determining perceptions and impacting public opinion. There is no doubt that user-generated online reviews such as those found on recommendation sites (such as amazon.com, TripAdvisor or Yelp in the U.S. and U.K., TaoBao, Ctrip and Dianping in China, and Buscape and ReclameAQUI in Brazil) have fast-become omnipotent arbiters of brand trust and company assurance.

News sources and company websites are also highly influential for learning about companies (79% and 74%, respectively). For those who doubt the influence of company websites in favor of other channels, this study reinforces their value as a gateway to company reputation.

Other notable sources of influence on company perceptions include awards and rankings (63%), leadership communications (59%) and advertising (56%) -- all cited by over one half of consumers surveyed. As it has been said before, consumers are searching for confirmation that the company behind the brand is endorsed by others, reinforced from top to bottom and vocal.

Social networks, on the other hand, were rated as having the least influence (49%) on company opinion by consumers. The reason for this is probably due to the fact that most companies have yet to fully embrace social media in a way that resonates and truly engages the increasingly cynical public. However, we all know that the influence of social networks is growing fast. Once companies figure out how to best use social media to demonstrate their receptivity and customer focus, social media will be the consumer\\\\\\'s best friend.

1. The passage is mostly taken from ______.

A. Radical changes of consumers\\\\\\' shopping habits caused by the Internet

B. Consumers\\\\\\' company perception in information era

C. Consumers shape reputation instantly

D. How to move consumers

2. It is can be inferred that ______.

A. The importance of advertisement has declined.

B. Consumers are not interested in companies\\\\\\' background.

C. Social media\\\\\\'s influence on company opinion is limited and can be ignored.

D. Company should not overlook any opportunity to socialize reputation.

3.What does the last paragraph imply?

A. Social network plays an important role in daily life.

B. People have displayed positive attitude towards social media.

C. Companies will put great effort to figure out the best way to promote products in social media.

D. Social media\\\\\\'s influence on company opinion is greater than word of mouth.

4. What can we learn from this passage?

A. Awards and rankings play important roles in company perceptions.

B. Social media has enormous potential in forming people\\\\\\'s opinions of a company.

C. Public praise is of great importance to company reputation.

D. All above

5. Which of the following statement is not true?

A. Word of mouth has taken a dominant position in impacting consumers\\\\\\' idea of a company.

B. News sources and company websites can provide consumers with information about companies.

C. Online reviews have greatly contributed to brand trust and company assurance.

D. Leadership communications is less influential than advertising for learning about companies

参考答案

1.【答案】B。解析：主旨题。题干：这篇文章最可能来自哪儿？A项Radical changes of consumers\\\\\\' shopping habits caused by the Internet，由于网络发展，消费者购物习惯发生了彻底地改变，B项Consumers\\\\\\' company perception in information era信息时代下消费者的公司认知，C项Consumers shape reputation instantly消费者立即形成声誉，D项How to move consumers怎样打动消费者。文章第一段讲信息时代人们可以很容易地表扬或批评一个品牌或者公司，消费者买什么会受到身边人的影响。后面四段都在具体讲影响消费者对公司认知的几个因素。故选B。

2.【答案】D。解析：推断题。题干：从文章中可以推断出什么？A项The importance of advertisement has declined广告的重要性已经下降了，第四段Other notable sources of influence on company perceptions include awards and rankings (63%), leadership communications (59%) and advertising (56%) -- all cited by over one half of consumers surveyed提到广告也是影响消费者对于公司认知的因素之一，并没有说到其影响下降。 B项Consumers are not interested in companies\\\\\\' background消费者对公司背景不感兴趣，同样是这句中Other notable sources of influence on company perceptions include awards and rankings (63%), leadership communications (59%) and advertising (56%)，提到了公司的获奖情况和排名，由此可见消费者是关注公司背景的。C项Social media\\\\\\'s influence on company opinion is limited and can be ignored社交媒体对公司的影响很小可以忽略，文章最后一段都在强调social media的重要性，故排除。D项Company should not overlook any opportunity to socialize reputation公司不应该忽视任何机会扩大自己的名声。文章通篇都在讲影响消费者对公司认知的各种因素，这些因素都会打动消费者，所以可以推断出这一点。故选D。

3.【答案】C。解析：推断题。题干：最后一段暗示了什么？A项Social network plays an important role in daily life社交网络在日常生活中起着很重要的作用，文章是说社交网络在消费者对于公司认知的影响，不是日常生活，故排除。B项People have displayed positive attitude towards social media人们已经显示出了对于社交网络的积极态度，从The reason for this is probably due to the fact that most companies have yet to fully embrace social media in a way that resonates and truly engages the increasingly cynical public这一句中可以看出，人们的态度有些愤世嫉俗，所以不能说是积极的态度，故排除。D项Social media\\\\\\'s influence on company opinion is greater than word of mouth社交网络的影响比口头宣传影响更大，文章没有这样的表达，故排除。C项Companies will put great effort to figure out the best way to promote products in social media公司将努力找出最好的办法在社交网络推销产品。文章最后一段说目前社交网络的影响还比较小，接着however一个转折，说到社交网络的影响在逐渐扩大，公司一旦找到在社交网络推销产品的方法，社交网络将会是消费者最好的朋友。故选C。

4.【答案】D。解析：细节题。题干：我们能从文章中得出什么？A项Awards and rankings play important roles in company perceptions奖项和排名在公司认知中起着重要的作用，文章第四段第一句中提到了。B项Social media has enormous potential in forming people\\\\\\'s opinions of a company社交网络在人们对公司的认知中有着很大的潜在作用，文章最后一段就是在说这个内容，目前社交网络的影响还比较小，接着however一个转折，说到社交网络的影响在逐渐扩大，公司将会在社交网络找到最好的推销产品的方法，社交网络将会是消费者最好的朋友，言外之意社交网络的影响将越来越大。C项Public praise is of great importance to company reputation公众的称赞对于公司声誉有着重要意义，文章第一段可以找到答案。ABC三项都有涉及，故选D。

5.【答案】D。解析：是非细节题。题干：下面哪个说法是不正确的？A项Word of mouth has taken a dominant position in impacting consumers\\\\\\' idea of a company在消费者对公司认知方面，口头宣传起着决定性的影响。文章第二段中Not surprisingly, word of mouth is the leading influence (88%) when it comes to impacting consumers\\\\\\' opinion of a company, whether its genesis is online or offline表达了这一观点。B项News sources and company websites can provide consumers with information about companies，是第四段所表达的意思。C项Online reviews have greatly contributed to brand trust and company assurance，第二段中Online reviews are nearly as important as word of mouth in determining perceptions and impacting public opinion表达了这一观点。D项Leadership communications is less influential than advertising for learning about companies，根据文章第四段Other notable sources of influence on company perceptions include awards and rankings (63%), leadership communications (59%) and advertising (56%)可知，leadership communications的影响要比advertising的影响大，D项说法错误。故选D。

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