考情前瞻:2021年考研英语医学类阅读理解模拟题及答案(十)
发布时间:2020-10-11
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WHAT do you do when everyone hates you?
That is the problem faced by America\'s pharmaceutical industry. Despite its
successes in treating disease and extending longevity, soaring health-care costs and bumper
profits mean that big drug firms are widely viewed as exploitative, and regarded almost as unfavourably as
tobacco and oil firms (see chart)。 Last
week, at a conference
organised by The Economist in Philadelphia, the drug industry was offered some advice from an unlikely source: a tobacco firm. Steven Parrish of Altria, the conglomerate that includes Philip
Morris, gave his
perspective on how an industry can improve its tarnished public image.
Comparing the tobacco and pharmaceutical
industries might seem absurd, or
even offensive. “Their products kill
people. Our products save people\'s lives,” says Alan Holmer, the
head of the Pharmaceutical Research and Manufacturers of America, an industry association. Yet the drug
giants currently face an unprecedented onslaught of class-action lawsuits and
public scrutiny; industry bosses are being grilled by lawmakers asking who knew
what and when. It is all reminiscent of what happened to the tobacco industry
in 1994.
Mr Parrish advised drug firms to abandon
their bunker mentality and engage with their critics. Rather than arguing about
the past, he said, it is better to move on, and give people something new to think
about. (Philip Morris now acknowledges, for example, that
cigarettes are addictive and deadly, and is trying to develop less harmful products.) Not everyone is
open to persuasion, so
focus on those who are, he
said. But changing opinions takes time and demands deeds as well as words: “This is not about
spin, this is about change.”
The pharmaceutical industry is pursuing a
range of initiatives to mollify its critics, Mr Holmer noted in his own speech. But Mr Parrish suggested that
speaking with one voice through a trade association might be counter-productive, since it can give the impression that
the industry is a monolithic cartel. And too much advertising, he said, can actually antagonise people further.
The audience was generally receptive, claims Mr Parrish. This is not the first
time he has offered his thoughts on dealing with implacable critics. At a
conference at the University of Michigan last year, he offered America\'s State Department
advice on improving America\'s image in the Middle East. So does his
prescription work? There has been a positive shift in attitudes towards tobacco
firms, if only a small
one. But at least, for once, a tobacco firm is peddling a cure, rather than a disease.
GRAPH: Unpopularity contest
Economist; 11/27/2004, Vol. 373 Issue 8403, p64-64, 1/3p, 1 graph
注(1):本文选自Economist; 11/27/2004, p64-64, 1/3p, 1 graph;
注(2):本文习题命题模仿对象第1题2004年真题text 4第1题,第2题模仿1994年真题text 3第1题,第3题模仿1996年真题text 3第3题,第4题模仿1997年真题text 3第2题,第5题2004年真题text 4第5题;
1. Why is America‘s pharmaceutical industry so unpopular?
[A] Because it, like tobacco and oil firms, does harm to people‘s health and environment.
[B] Because it fails to cure disease and
make people live longer.
[C] Because the prices of its products are
too high and its profit margin is too wide.
[D] Because it exploits its employees.
2. Alan Holmer is quoted to illustrate that
__________.
[A] the comparison between tobacco and
pharmaceutical industries might seem ridiculous, or even insulting
[B] the pharmaceutical industries agree
that they are similar to tobacco industry
[C] tobacco products do more harm to people
than pharmaceutical products
[D] pharmaceutical industries are currently
facing lots of problems
3. According to the text, Mr. Parrish gives the following
suggestions to drug firms except ______.
[A] To acknowledge the problems and try to
do something to improve their images.
[B] Not to react to the public in one voice
through the drug association.
[C] Not to care about the past.
[D] To try to spend time and energy to
persuade the majority of the audience who are open to persuasion.
4. The word “mollify” (Line
1, Paragraph 4) might
mean?
[A] placate.
[B] enrage.
[C] fight.
[D] relieve.
5. What does the author imply by saying “This is not the first time he has offered
his
thoughts on dealing with implacable
critics.“?
[A] Mr. Parrish has offered his advice to
other on dealing with tough critics for several times.
[B] Mr. Parrish has dealt successfully with
other critics himself.
[C] Mr. Parrish has given sound advice to
drug firms.
[D] Mr. Parrish has been of help to others
on critical moments.
答案:C A C A C
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